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The news: Amazon plans to bring same- and next-day delivery to more than 4,000 smaller cities and rural communities by year鈥檚 end. Our take: Amazon鈥檚 growing focus on rural delivery is squarely aimed at deepening Prime鈥檚 value, driving higher engagement, and unlocking long-term loyalty in a market that still holds plenty of untapped potential.

Sponsored Brand Enhancements: Brands can tap into new visuals including video formats, display images, and product carousels to engage app users. Sponsored Product Ads for Global Search: Brands will be able to reach consumers searching for specific items.

Netflix recently confirmed that it鈥檚 planning to move into the video podcast space as part of its broader effort to compete with YouTube for streaming dominance. Spotify expanded its Partner Program to nine new markets in March to remain competitive in light of YouTube surpassing it as the preferred platform for podcasts.

The news: Monthly subscription dog toy company BarkBox is under fire for a leaked Slack message showing the company stepping back from its Pride marketing initiatives. The message claimed that promoting its Pride offerings alienates a large portion of BarkBox鈥檚 audience. Our take: The BarkBox backlash highlights that companies are at an inflection point where submitting to political pressures and pulling back on Pride is just as risky as staying the course鈥攂ut those who remain committed are most likely to benefit in the long run.

Open Call allows any qualified YouTube Partner Program creator to submit self-produced videos that respond to a brand's prompt, eschewing the conventional agency matchmaking process. If chosen, those videos can then be promoted through Google Ads as "partnership ads," which gives brands campaign-level scale and creative control.

Essential goods categories will run out of steam, leading to a slowdown in ecommerce growth.

Social shoppers regularly buy products on Reddit鈥�16% make purchases via Reddit once a week, while 24% make purchases two to three times monthly. Yes, but: Advertisers haven鈥檛 fully tapped into the platform. Reddit captures only 1% of US social ad revenues, and many brands still consider it an experimental platform where it鈥檚 difficult to understand what works and what doesn鈥檛.

And despite TikTok鈥檚 attempt to position itself as separate from parent company ByteDance, recent moves have seen ByteDance tightening its oversight of TikTok Shop鈥攑otentially contributing to reignited fears from US leaders.

The company is seeing strong momentum in sports-related content, with YoY TV watch time for sports videos up more than 30%. Its newly launched sports podcast chart features multiple football and basketball shows, reinforcing how sports content is driving watch time and engagement on the platform.

NBCU looks to secure MLB rights after ESPN backs out: The deal would position NBCU as a one-stop shop for sports, enhancing its value for advertisers.

With over-the-top video paid subscriber growth expected to flatten over the next few years, lower-cost tiers can keep revenues rising and give users more control over their viewing experience. The long-term success of Premium Lite will depend on whether YouTube can strike the right balance between delivering value and protecting its core ad business.

New features let brands display shoppable feeds and target ads during key video moments, capitalizing on YouTube's rising share of streaming time.

Tariffs drive ad pullbacks: Temu and Shein reduce US ad spending ahead of policy shift, signaling fallout across ecommerce and social platforms.

Identify four distinct digital economies in Europe, based on digital ad spend and ecommerce maturity. Explore where future digital growth will come from across each of those groups. Analyze the implications for advertisers and retailers. Click below to view our full forecasts featured in this report:. Digital ad spending, by country. Retail and ecommerce sales, by country.

Beyond content consolidation, the new platform will include digital-only perks like live stats, betting tools, fantasy integrations, and ecommerce features. Disney CEO Bob Iger emphasized the unified user experience across all Disney-owned platforms, saying the services will be 鈥渇ully integrated鈥� for a seamless feel. Sign of the times: ESPN isn鈥檛 the only legacy player recalibrating.

MrBeast鈥榮 challenge videos have made him a YouTube juggernaut among adults and kids. YouTubers like Blocky have fewer followers but draw audiences through their focus on content inspired by popular children鈥檚 games. Gen Alphas are more than twice as likely to remember ads on YouTube compared with other platforms.

Zooming out: TikTok has pushed livestreaming as one of its key offerings, encouraging live shopping adoption to boost ecommerce sales. The platform is encouraging brands and creators to host longer, more frequent livestreams to maximize engagement while investing in tools to simplify livestreaming, including an AI-powered script generator.

How it works: Advertisers can monitor campaigns in real time, tracking delivery, video views, engagement rates, clicks, and scans through Samsung鈥檚 advanced measurement tools. Brands can now submit a video, logo, and short call to action and receive an interactive ad鈥攊ncluding QR code functionality鈥攊n under one minute.

We still expect gains鈥攁lbeit at a slower growth rate鈥攁cross a variety of digital metrics, including digital ad spending, retail ecommerce, and consumer engagement with digital content. This deck will:. Showcase data illustrating the present and future state of the digital economy.