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Amid leadership upheaval and falling stock, it could be an attractive target for Amazon or Spotify, which could benefit from Sonos鈥� hardware expertise.

Search (high disruption). Key market dynamics. The claim that YouTube is the world鈥檚 second-largest search engine is credible. While there may be dissenting voices, Google search has few competitors outside of its own stable, with YouTube sitting only behind Google image search. Search habits are changing, and YouTube is at the forefront.

Using machine learning, Shopping Muse personalizes search by identifying users based on their assumed interests rather than just their personal traits. The chatbot uses genAI鈥攁ided by image recognition鈥攖o build on the conversation鈥檚 context over time for increasingly accurate results. Intuit Assist for Credit Karma marks the next generation of money management chatbot personalization.

41% of US consumers want brands to participate in meme culture and social media trends, according to M Booth. But just 25% want to see brands using popular phrases, expressions, and slang in their content, meaning brands need to be careful their voice doesn鈥檛 seem forced or corporate when posting online.

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities Brands and retailers got a lot right in 2024. Commerce media expanded further into non-retail channels like payments and travel. Brands found their own voices on TikTok. And in-person events helped drive traffic to stores. But the year also came with a number of lessons for retail. Here are three misconceptions retail experts noticed in 2024, and how brands can get them right in the 12 months ahead.

Our take: Amazon鈥檚 AI-powered Alexa aims to redefine voice assistance, but it鈥檚 struggling to balance conversational improvements with basic smart home functionality. The stakes are high given Alexa devices are Amazon鈥檚 only widely available consumer hardware products capable of benefiting from genAI expansion.

As more consumers use voice assistants for shopping, brands should make sure their products are shoppable via voice, either on websites like Amazon or on their own sites.

After the Ai Pin flop, Humane shifts gears, marketing its AI-powered assistant CosmOS for devices like cars and smart homes, but competition is fierce.

Capable new models and supercomputer plans show progress, but releasing a breakthrough 鈥渁ny-to-any鈥� model next year will test its execution under tight timelines

Google loses key talent behind its AI-powered note-taking tool as former team members chase startup dreams and the chance to outpace their former employer.

Apple might sell a smart display in 2025, which will likely resemble an iPad with a large smart speaker as a means of voice and physical control for smart homes. Melding AI with Matter: The success of this smart home pivot rests in Apple鈥檚 integration with  the Matter standard, which is backed by over 675 member companies.

On today鈥檚 podcast episode, we discuss how Google鈥檚 cookie choices affect targeting with insights on alternative identifiers, data privacy, and strategies for 2025. Tune in to the discussion with our Principal Analyst and host Yory Wurmser, Chief Brand Officer of CP Skin Health Group Echo Sandburg and Senior Director First Party Data Strategy of the Eli Lilly & Company Moitree Rahman.

Over a quarter (26%) of US adults currently or plan to use AI-powered voice assistants on their smartphones, the most popular AI feature among adults, according to a September 2024 survey from YouGov. However, even more (45%) don鈥檛 use or plan to use any AI-powered smartphone features at all.

These new models should supercharge emerging search formats, such as visual or voice search. Alternative search formats will take root. Visual search already has traction. As of September 2023, Google processed more than 12 billion monthly visual searches in Lens, up from 8 billion a year earlier.