蘑菇AV

And a VR headset is about withdrawing from interactions, whereas augmented reality is obviously about adding that layer onto existing reality. And so in that way, I think it's a lot more similar to a smartphone.

The new marketplace will launch in mid-October and include assets for creators such as 3D models, game map templates, AR and VR content, and design tools. User motivation: Fab will offer user-friendly tools like a 鈥淣oAI鈥� tag, which lets developers classify assets as being unavailable for generative AI (genAI) training programs.

Why it matters: Many updates Snap announced at its annual partner summit bring it closer in line with rivals like TikTok, which already has a strong set of creator tools and is anchored in an entertainment feed, and Meta, which produces VR and AR headsets and smart glasses.

Prominently displaying specific measurements, care instructions, materials, and frequency of item return鈥攁long with providing AR/VR capabilities and accurate photos鈥攃an help move the customer closer to placing the order. Authenticity is the key to advertising on social media.

VR ownership experienced a tiny increase, while most other regions saw a drop. With a 2.9% penetration rate, Central and Eastern Europe has the lowest rate of VR device ownership in the world. However, the region experienced an increase of less than 1%, as did Western Europe and North America, predominantly among wealthier households.

These include music/audio; ownership of a wide range of gadgets including PCs/laptops/tablets, TV streaming sticks/devices, VR headsets, smart home products, game consoles, and smart TVs; and traditional media like magazines. Chile is also second in Latin America in various time spent categories.

It edged out Denmark to take first place in Western Europe in ownership of streaming sticks/devices and VR headsets. It also overtook Greece for first place in music/audio streaming. In addition, Norway was second in the region in smartwatch ownership. Norway also made a strong debut in time-spent metrics.

VR immerses a user in a nonfixed, 360-degree visual environment. Users interface with different types of multimedia content via connected TVs, desktop/laptop computers, mobile devices, or headsets. Examples of VR include photos and videos (e.g., Google Earth VR), games (e.g., Meta Horizon Worlds), and virtual simulations (e.g., product demos, virtual showrooms).

Go further: Read our new report on how AR and VR Are Reshaping the Future of Consumer Engagement.

Retailers are experimenting with generative AI (genAI) across various use cases, from personalized marketing to conversational search. But the strategic risks of being an early adopter of genAI versus waiting for established players to set standards remain unclear.

As AR and VR grow, wearables will diversify. The Meta Quest brought VR to the mainstream, but Apple, Sony, HTC, and others will soon release their own headsets that will boost usage and may increase demand for wearables. The number of VR users is growing. IDC predicts a 30.7% increase in VR headset shipments worldwide in 2023.

Yeah, so I think one key part of the data set is ownership metrics across a range of devices, including everything from VR headsets to gaming consoles, et cetera, et cetera, smartphones. And one of those key devices is smart TVs.

VR headset ownership continued an upward trajectory. Over 9% of respondents owned one in H1 2023 compared with 5.2% in 2019. Unsurprisingly, younger age groups between 16 and 44 showed slightly higher rates of adoption. Even tablets saw a slight uptick this year. Almost half (49.2%) of internet users owned tablets, compared with 48.8% last year. Ownership rates are shrinking for ages 16 to 24.

Apple changes a market when it enters, and it鈥檚 entering the mixed reality (both AR and VR) headset market in 2024 with Vision Pro. Few people will buy the device due to its price tag, but developers will flock to the platform to experiment. Meta Quest 3. Arriving late in 2023 and far more affordable than Vision Pro, Quest 3 has pass-through technology鈥攂asically enhanced AR鈥攖o the masses.

From voice-activated AI to cutting-edge wearables, Meta's latest updates signal a push to dominate emerging tech markets.

At the same time, the number of platforms continues to grow as connected TV (CTV), VR headsets, and even cars add games. Mobile game advertising continues to grow despite headwinds. Mobile game ad revenues will rebound in 2023 after soft growth in 2022. Mobile game ad revenues are growing more slowly than overall mobile app advertising.

AI, AR, and VR are changing the gaming experience. Developments with these technologies are already changing consumer demand. As of June 2022, Meta Oculus Quest 2 VR headsets had outsold both the Xbox Series X and S gaming consoles in lifetime sales. Advancements in VR and AR technologies are pivotal for multiplayer games.

It's interesting you bring up AR and VR because I was talking to some folks at Snapchat about this last week about how common AR is on Snapchat. And I feel like a lot of people use AR without realizing they are AR users. They use filters. They don't realize that that is using AR. That seems like the best-case scenario for conversational search.