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So meta integrating its AI functionality into its search bars across Facebook and Instagram and WhatsApp early this year. And then if we extend that to retail media as well. So this is what I mean about interconnectedness. Evelyn Mitchell-Wolf:. Yeah, it's hard.

Symbiotic benefits: In addition to being a threat to Meta鈥檚 Facebook, WhatsApp, and Instagram users, online scams pose a financial risk to banks. Users can be tricked into sending money to bad actors through a variety of methods. Authorized push payment (APP) fraud among UK consumers totaled about 拢460 million ($572 million) in 2023, per Mastercard.

There have also been reports of scammers impersonating banks on WhatsApp to defraud customers. In January 2024, the official X account of the Securities and Exchange Commission (SEC) was hacked and posted misinformation in the regulator鈥檚 name. X blamed the SEC for not having enabled two-factor authentication, a security feature it limited to its paid subscription tier in March 2023.

Meta may reveal updates to its Ray-Ban smart glasses, including improved AI capabilities powered by Llama 3.1, allowing users to interact with the glasses for tasks like object identification, translation, and integration across Facebook, Instagram, and WhatsApp. Meta is expected to showcase advancements in mixed reality, providing insights into how AI and AR will work together.

Carrefour Brasil will be one of Latin America鈥檚 first food retailers to have a store on WhatsApp. Brazil houses the world鈥檚 second-largest base of WhatsApp users after India, and Carrefour鈥檚 decision to use the platform is a strategic one. 鈥淲丑补迟蝉础辫辫 is Brazil鈥檚 operating system," said chief digital officer Sam James. The country 鈥渃an鈥檛 function without it.鈥�.

The FTC鈥檚 2024 study covers services owned by Amazon, Meta, YouTube, TikTok-owner ByteDance, X (formerly Twitter), Discord, Reddit, WhatsApp, and Snap. The agency said that the problematic data collection and ad targeting practices it found are consistent across the companies and that inadequate guardrails encourage 鈥渆ver-more invasive鈥� data collection.

Meta, for example, will start allowing EU users the option to unlink their Facebook, Instagram, Messenger, and WhatsApp accounts from each other, weakening its advertising capabilities. And Apple will allow alternative app stores and payment methods on iOS, but with a new fee structure that makes interoperability possible, but not always practical, for app owners and developers.

If the suit is successful, Meta may be forced to divest Instagram and/or WhatsApp. The resulting social media advertising landscape will look almost unrecognizable compared with today鈥檚. US v. Google (ad tech). In a suit filed in January 2023, the DOJ alleged Google has monopolized the advertising technology market through 鈥渟erial acquisitions and anticompetitive auction manipulation.鈥�

And then two other platforms, WhatsApp. 37% of people on WhatsApp are Millennials. That's 12 points higher than second place, Gen Z. And then, the other one you mentioned is LinkedIn, 36% of people on LinkedIn are Millennials. That's nine points higher than second place, Gen X, in this instance. Speaking of Gen X, let's get to them next. So, Jenny, help me out. Mid to late 40s and into their 50s.

Millennials are the largest population on WhatsApp. They make up 36.4% of platform users in the US, while Gen Z and Gen X both hover around 23%. This might be a result of timing: WhatsApp came into prominence when mobile web-based chatting was just emerging and text messaging was limited or expensive. This time frame also coincided with millennials鈥� peak travel years, making it easier鈥攁nd free!

It has signaled that messaging, specifically on WhatsApp, will become a crucial part of its business moving forward. Meta鈥檚 click-to-message ads that send users into conversations with brands on Instagram, Messenger, and WhatsApp reached a $10 billion revenue run rate in 2023, per Meta. Key Takeaway. Continued investments across platforms could lead even more Gen Zers to use social for DMs.

X (formerly Twitter), WhatsApp, and Snapchat exhibited either minor changes or declines in user engagement.

Exemptions apply for health and education services, which will include YouTube, Messenger Kids, WhatsApp, and others. The AP notes that platforms have one year to work out how they could implement the ban before penalties are enforced. But Evelyn, this ban, this social media ban in Australia for children under 16 is blank. Evelyn Mitchell-Wolf:. It's a case study.

Meta is banking on AI-driven business messaging to monetize Instagram DMs, Messenger, and WhatsApp, but it鈥檚 a nascent business in the US that currently has more applications for customer service and commerce than marketing. Predictions. Posting frequency among users will decline.