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The Verge also reported that some Sony Bravia OLED TVs now cost about $500 more in the US than in Canada after currency adjustment. Chinese electronics brand Anker raised prices on 127 Amazon-listed products, with an average increase of 18%, per Mashable.

Canada鈥檚 click-and-collect buyer growth tops our rankings among the countries we forecast. It鈥檚 a key option for consumers in Canada who prefer speedier order fulfillment and want to avoid home-delivery costs.

This year alone, Finserv acquired Payfare, a Canada-based earned wage access provider; PCCV, a Dutch payments solution provider; Pinch Payments, a payfac serving merchants in Australia and New Zealand; and Money Media, a Brazilian fintech.

The news: Global ad spend growth is slowing but staying positive, with WARC projecting a 6.2% rise to $1.16 trillion in 2025 and MAGNA forecasting a 4.9% climb to $979 billion. Retail media is outpacing linear TV for the first time, and Alphabet, Meta, and Amazon continue to control the majority of digital revenues. Measurable channels like short-form video, retail media, and ad-supported VOD are gaining ground. Our take: Amid economic pressures and trade concerns, advertisers are prioritizing performance, shifting budgets geographically and platform-wise. With elections, AI, and major global events on the horizon, platforms that prove outcomes鈥攏ot impressions鈥攚ill shape the next era.

In response to President Donald Trump鈥檚 25% tariffs on goods from Canada and Mexico, Canada announced a 25% tax on electricity exports to US states on Monday. Then Tuesday, Trump threatened an additional 25% tariff on Canadian imports, set to go into effect today. Canada later backed down on the electricity surcharge.

Amazon has also adopted a gig worker approach with Amazon Flex, which uses a network of self-employed local drivers who deliver packages in their own vehicles. Drones: In the Orkney Islands, Royal Mail launched the UK鈥檚 first drone delivery service last August as part of a project funded by the Department for Transport's Freight Innovation Fund. Implement real-time tracking to ease consumer concerns.

They are already sparking layoffs: Stellantis is cutting 900 jobs and pausing production in Canada and Mexico. A big bite out of Apple: In 2023, Apple started accelerating production in India and Vietnam to reduce reliance on China. With those regions no longer serving as viable tariff workarounds, Apple鈥檚 cost mitigation options are narrowing quickly.

The operative word is uncertainty: Walmart鈥檚 cautious projection is yet another red flag for the retail sector, especially coming on the heels of similarly downbeat forecasts from the likes of Amazon and Levi Strauss.

Amazon will get a growth boost from its OTT video service. Amazon will benefit from a new kind of growth model in 2024, thanks to its ad-supported video-on-demand initiative with Prime Video. By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets.

The news: China is outpacing the US in retail media鈥檚 global rise, with nearly half of its digital ad spending now flowing through retail platforms. While Amazon still leads globally, its growth is slowing鈥攅xpected to rise just 18.6% in 2025. Meanwhile, players like Uber Eats, Meijer, and Albertsons are growing ad revenues at triple-digit rates. Our take: Retail media is becoming more fragmented and competitive. Success now requires portfolio diversification, especially as new channels鈥攍ike last-mile delivery and in-store signage鈥攇ain momentum. What began as an Amazon-centric, US-led trend is now a worldwide shift reshaping how consumers discover, consider, and buy.

A ransomware attack at supply-chain services provider Blue Yonder affected Starbucks鈥� ability to manage schedules and pay workers at 11,000 stores in the US and Canada. The attack also impacted UK grocers Morrisons and Sainsbury鈥檚.

Price increases also hit Canada, Portugal, and Argentina. Netflix's ability to implement successive price hikes without significant churn speaks to its strong content slate and entrenched market leadership. However, as competitors like Disney+ and Amazon Prime Video also raise prices, consumer patience may be tested. Engagement drivers: Content and strategy evolution show clear momentum.

Key clients: eBay, Ikea Canada, Heineken, Xbox, Hellmann鈥檚. Retail media and ecommerce. Retail media is the fastest-growing ad category we track, and it is expected to remain that way through at least 2028. This year, we expect US retail media ad spending to grow by 26% YoY to $54.48 billion. It will continue growing at annual rates above 20% through 2028, when it will top $128 billion.

ARPU increased 5% globally, with stronger gains of 17% in Europe and 29% in developing markets, even as US and Canada growth remained more modest at 8%. Why it matters: Pinterest鈥檚 Q1 numbers suggest its efforts to become a more shopping-centric, AI-enhanced platform are bearing fruit鈥攑articularly overseas.

Despite early adoption, programmatic has stopped gaining much new ground in Canada. Though similar to the US in many respects, Canada likely owes its slightly higher programmatic penetration to Meta鈥檚 outsize influence. Like other social networks, Meta serves the vast majority of its ads programmatically. Meta will account for 30.2% of digital ad spending in Canada this year.

President Donald Trump鈥檚 executive orders on new tariffs against China, Canada, and Mexico eliminate the 鈥渄e minimis鈥� exemption, which had allowed tariff-free shipments of goods valued under $800 per recipient per day. This will create major headwinds for Shein, Temu, and other retailers shipping directly from China, even as they work to diversify their supply chains.

Netflix鈥檚 time spent exceeds its ad revenues the most. YouTube leads in time spent and ad revenues. Amazon will make a big splash in streaming advertising.

Methodology: Data is from a February 2023 Metapack report titled "Ecommerce Delivery Benchmark." 8,000+ adults ages 18+ in Australia, Canada, France, Germany, Italy, Spain, the UK, and the US were surveyed by Retail Economics during November 2022.

Mexico and Canada were excluded from this round but still face existing tariffs on key sectors, including a 25% duty on vehicle imports. Per Foreign Policy and AS/COA reporting, some countries that aligned diplomatically with Washington鈥攕uch as Argentina鈥攄id not benefit from preferential treatment.

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.