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On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha, and analysts Bill Fisher and Max Willens.

厂丑别颈苍鈥檚 UK revenues soar while the wait for IPO drags on: The fast-fashion retailer鈥檚 success has come at the expense of companies like Boohoo and Asos.

OTT video viewing is about to get a boost in the UK, as traditional TV viewing gets a broadband delivery option next year.

The news: Amazon announced its Prime Day event will run from July 8 at 12:01 a.m. PDT through July 11, starting eight days earlier than last year and lasting twice as long as previous events. Our take: Amazon recognizes that while consumers have grown more selective about when and where they spend, many will still jump at the chance to save if they find compelling offers. By extending Prime Day鈥檚 duration, adding tech-driven shopping tools, and broadening its footprint across countries and third-party sites, Amazon is turning the event into an inescapable, large-scale retail moment. Even in a margin-squeezed environment, the visibility and sales potential of Prime Day may be too significant for sellers to pass up.

UK consumers see economic storm clouds ahead: That鈥檚 driving them to splurge on small luxuries such as high-end perfumes and cosmetics.

Recovering value: Amazon now offers US third-party sellers who use Fulfillment by Amazon an option for managing returns called Grade and Resell. The retailer inspects and resells returned items to enable sellers to recover value on returned inventory. Why is this happening?

Ecommerce鈥檚 share in both the UK and South Korea has been backtracking recently, and share growth in most other countries has become very gradual. But Indonesia is booming, thanks at least in part to homegrown digital retailers like Tokopedia, Bukalapak, and Blibli. Ecommerce鈥檚 share of retail will hold steady or increase in every country this year except the UK, Chile, and Hong Kong.

It will go live in the UK before expanding to other regions. The service will offer consumers more protection through a formal dispute resolution process and biometric verification. It will also let consumers monitor payments more easily and set up different payment permissions.

Amazon can stake a claim as one of Canada鈥檚 top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.

Social commerce is gaining momentum in the UK鈥攚ith sales set to double by 2028鈥攁s major brands join TikTok and as more people shop on social platforms.

TikTok is primarily banking on countries in Southeast Asia to reach its objective, but it鈥檚 not giving up on the US: In May, the Financial Times reported that TikTok had restructured its ecommerce business to focus on the US and the UK. The US is the world鈥檚 second-largest social commerce market after China, generating $68.92 billion in sales this year, per our estimates.

As US regulators ease Big Tech scrutiny, the UK is intensifying investigations into Apple and Google鈥檚 duopoly, potentially reshaping how these companies operate abroad.

The cost-of-living crisis is forcing UK consumers to change where they shop to save money. To attract and keep customers, retailers and brands across all sectors need to invest in loyalty programs鈥攁nd understand what shoppers want from them.

The pandemic accelerated investment in CX technology to meet rapidly changing needs. But as consumer priorities shift again amid high inflation, UK retailers need to understand which technologies are hitting the mark and which are not.

Total media time is flattening out in the UK after the artificial bump brought about by the pandemic. Video consumption, though, via multiple platforms, is one area where marketers can count on continued consumer engagement.