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Argentina will be Mercado Libre鈥檚 fastest-growing market, up 22.0% YoY, followed by Mexico (20.0%). Despite the company鈥檚 notably smaller share of the ecommerce market in Mexico compared with Argentina, the country is a key growth market for Mercado Libre鈥檚 bottom line.

Born in Hackensack, New Jersey, raised in Argentina, and lowered back into New Jersey at a certain age, and then basically redistributed over different parts of the U.S. Ended up in Maine where I am right now. Marcus Johnson (01:55):. Just say everywhere next time. Jeremy? Jeremy Goldman (01:58):.

We forecast that India digital ad spending will jump 25.1% this year, the most of any country and nearly 10 points above runner-up Argentina. India is a hotly contested region among streaming services due to its enormous population and room for subscription growth, but its variety of spoken languages makes it a difficult sector to penetrate with original content鈥攈ence cricket鈥檚 value.

Interactive Advertising Bureau Argentina (IAB Argentina). Interactive Advertising Bureau Brasil (IAB Brasil). Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau M茅xico (IAB M茅xico). Interactive Advertising Bureau Per煤 (IAB Per煤). Interactive Advertising Bureau Uruguay (IAB Uruguay). Jumia. Livepanel. Macarta.

For Argentina, however, we apply a different exchange rate for 2022 and each historical year in our forecast period. Since we don鈥檛 forecast the exchange rate, we apply the most recent rate to future years.

Argentina is an outlier. Paid streaming won鈥檛 overtake pay TV by the end of our forecast period. By 2026, Argentina will have 1.4 times more pay TV viewers than paid streaming ones. This is, in part, due to government regulation that has kept pay TV costs artificially low after it was deemed an essential public service in August 2020鈥攁 decision that received widespread consumer support at the time.

They will tail off after that, but Argentina and the rest of the region will grow listenership by more than 9% per year for the remainder of our forecast. By 2027, our 鈥渙ther Latin America鈥� category will be leading the world in listener growth. In Western Europe, Spain embraces podcasts the most, but Germany has the largest audience.

Blue Dollar Argentina. Censuswide. Interactive Advertising Bureau (IAB). Interactive Advertising Bureau Argentina (IAB Argentina). Interactive Advertising Bureau Brasil (IAB Brasil). Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau M茅xico (IAB M茅xico). Interactive Advertising Bureau Per煤 (IAB Per煤).

Items sold grew 16% YoY in Argentina as consumption patterns trend in a positive direction. Advertising revenues grew 37% YoY, well ahead of GMV. Our take: Mercado Libre鈥檚 multibillion dollar investments are strengthening its retail flywheel that includes ecommerce, logistics, financial services, media, and advertising.

For sub OTT, Brazil, Mexico, India, and Argentina will round out the top five for viewer growth in 2024 and in 2025, trailing only Indonesia both years. China will have the most viewers by a huge margin, but India has the most headroom. China鈥檚 massive market only benefits its domestic sub OTT platforms.

Canada ranks just behind Germany and Argentina. We forecast that 25.1% of children under 12 and 95.7% of 12-to-17-year-olds in the country will use mobile phones this year. The US and Mexico won鈥檛 be far behind.

The bank set aside $1.3 billion to cover the risks of banking in Russia and Argentina. It lost $880 million in revenue when the Argentinian peso was devalued, and Citibank is unsure if it will continue servicing the country鈥檚 debt going forward. Credit loss provisions: JPMorgan and Bank of America upped their loss provisions, but Wells Fargo experienced the worst of such credit losses.

Mexico will have the highest percentage of mobile video viewers, at 89.2%, followed by Brazil (84.5%) and Argentina (81.0%). Latin America has a huge appetite for foreign-language content. Global streaming platforms like Netflix and Disney+, among others, have made access to foreign-language content easier than ever before.

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

The countries surveyed were Argentina, Australia, Brazil, France, Malaysia, Saudi Arabia, United Arab Emirates, the UK, and the US.

conducted by YouGov. 12,217 adults ages 18+ were surveyed in Argentina, Denmark, France, Japan, the UK, and the US. The online surveys were conducted during March 28-April 30, 2024, with approximately 2,000 respondents per country. Samples were nationally representative for age, gender, region, and political leaning.

conducted by YouGov. 12,217 adults ages 18+ were surveyed in Argentina, Denmark, France, Japan, the UK, and the US. The online surveys were conducted during March 28-April 30, 2024, with approximately 2,000 respondents per country. Samples were nationally representative for age, gender, region, and political leaning.

Its total retail sales growth rate will be topped only by Argentina and the Philippines. And just Argentina, the Philippines, and Malaysia will see faster ecommerce sales growth. All those countries have much smaller populations than India. By 2024, India will overtake Japan to become the third-largest retail market. Brick-and-mortar still rules India鈥檚 retail sector.

This has anything to do with Argentina, I swear. Paul Verna:. Next one is 1994, and the last one is 1996. I'll give you a hint. The first one, 1704, is obviously my birth year, but for the rest you're on your own. Suzy Davidkhanian:. Marcus, I think it's what you said. It's like when Argentina won the World Cup. I just don't think it started in the 1700s. Marcus Johnson:.

Only 18% of ChatGPT users in the US, Argentina, Denmark, France, Japan and UK use it weekly or more, per Reuters Institute and the University of Oxford data. Google remains deeply embedded in consumer habits and devices as the default search option. SearchGPT currently requires users to go to a separate site, adding friction compared with built-in search bars. 2.

Germany, Australia, Austria, Poland, Turkey, Chile, and Argentina will all see the cost of ad-free YouTube viewership rise. US Premium prices increased by $2 in July. The pricing news comes as YouTube is deepening its crusade against ad blockers, triggering an outcry from consumers who feel YouTube鈥檚 focus is no longer on serving consumers but advertisers.

And maybe we could just start with you, Matteo, you could kick us off given the state of things in Argentina at the moment and that hyperinflation we were talking about. What's happening? Matteo Ceurvels:. Definitely, Argentina is definitely a separate case altogether, but generally speaking, looking at the region, Latin America is still undergoing double-digit inflationary figures.

Respondents were from Argentina, Australia, Austria, Brazil, Canada, China, Czech Republic, France, Germany, India, Italy, Malaysia, Morocco, Netherlands, Nigeria, Poland, South Africa, Spain, Sweden, Thailand, Turkey, UAE, UK, and US.

Nearly every country we track, with the exception of Argentina, will see its digital ad spend grow this year. Worldwide ad spend will pass the $1 trillion milestone next year. Use this chart:. Emphasize the importance of a balanced media approach. Illustrate how recurring events like the Olympics boost traditional ad spend. More like this:. Retail marketers ramp up social media ad spend in 2024.