蘑菇AV

Music and audio streaming adoption in Russia lagged the regional average. Only 42.6% of respondents reported using music or audio streaming services, significantly below the regional average of 54.3%. The suspension of service from international streamers like Spotify and Amazon Music likely lowered participation. The largest YoY change was in live TV viewership.

On today鈥檚 podcast episode, we discuss the potential of Amazon鈥檚 new Buy for Me feature, which of its new CTV ads will make the biggest impact, and how much tariffs might slow down the online shopping giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify.

On this special edition podcast, we examine practical ways to track commerce media ROI鈥攃overing KPI selection, attribution, and cross channel measurement. 蘑菇AV Principal Analyst, Sky鈥疌anaves talks with Maev鈥檚鈥疢ichael鈥疌ampi, PepsiCo鈥檚鈥疢ike鈥疓laser, and LiveRamp鈥檚鈥疌hristine鈥疓rammier in this panel from the May 9th 蘑菇AV virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss how tariffs are impacting the circular economy, if these trends will stick around, and which companies stand to benefit. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Rachel Wolff.

On this special edition podcast, we explore how top brands master commerce media鈥攃hoosing the right networks, weaving in existing channels, and optimizing for maximum impact. 蘑菇AV鈥檚 Sarah鈥疢arzano hosts InfoSum鈥檚 Senior Vice President, Sales, North America, Marc鈥疌estaro and Kettle鈥�&鈥疐ire鈥檚 Senior Director, Media and Omnichannel, Niccol貌鈥疓loazzo in this live panel from 蘑菇AV鈥檚 May 9th virtual summit, Commerce鈥疢edia鈥疶rends鈥�2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss the most likely outcome for the TikTok saga, if LinkedIn is risking its professional identity by pivoting towards being a content platform, Pinterest鈥檚 latest initiative to become the shopping destination, and why Reddit is somewhat of a sleeping giant. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 special edition podcast, 蘑菇AV analysts鈥疭arah鈥疢arzano and鈥疢ax鈥疻illens explore how commerce media is reshaping advertising鈥攃overing platform innovation, measurement, and its overlap with CTV and social鈥攂efore a fireside chat with Chase鈥疢edia鈥疭olutions鈥� Lauren鈥疓riewski. Recorded live at the 蘑菇AV Commerce鈥疢edia鈥疶rends鈥�2025 virtual summit on May鈥�9th. Listen wherever you find podcasts, or watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad spending, and how marketers are reacting to everything. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss where GenAI is being used along the current shopper journey, how agents can help, the most overhyped piece of this, and one thing retailers and brands are paying enough attention to as a result. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Carina Perkins and Principal Analyst Yory Wurmser.

On today鈥檚 podcast episode, we discuss Meta鈥檚 capacity to weather the tariff climate, how Meta plans to redefine advertising, and what happens if it is forced to sell Instagram and WhatsApp. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

US mobile audio app listeners spend an average of 32.3 hours with Spotify a month, compared with 3.5 hours with Amazon Music, and 0.9 hours with Apple Music, according to January data from Comscore Media Metrix Multi-Platform.

On today鈥檚 podcast episode, we discuss why the new funnel begins at checkout, what kinds of offers customers are most receptive to when getting ready to click the buy button, and how to avoid showing someone something they already have. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Senior Director of Briefings Jeremy Goldman, and Senior Vice President of Solutions and Operations at Rokt Jon Humphrey. Listen everywhere and watch on YouTube and Spotify.

Music/audio streaming penetration was at 79.4% of respondents, reflecting a decline of 1.1 percentage points YoY. But since 2019, adoption has jumped from 71.2%. Respondents in the US were asked if they used Pandora, which was not available in any other countries. The differences among demographic groups were more pronounced in digital audio streaming than for video streaming.

On today鈥檚 podcast episode, we discuss how tariffs will impact private labels, if private label still a synonym for 鈥渁ffordable鈥�, and some unofficial awards for the 5 most interesting private label players. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Analyst Arielle Feger.

On today鈥檚 podcast episode, we discuss why Google is now keeping third-party cookies, who鈥檚 most likely to buy Chrome if they have to sell it, and the impact of AI Overviews so far. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.

In April, Walmart led the retail rankings thanks to its advanced grid-based delivery system and an elevated in-store beauty experience. Amazon followed closely with the testing of a new AI-powered 鈥淏uy For Me鈥� feature designed to simplify purchases. Meanwhile, Temu and Shein adjusted their pricing strategies due to rising import costs, risking their low-price appeal. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

Music/audio streaming usage decreased by 6.5 percentage points YoY. Just 66.4% of respondents used music streaming services this year. Time spent with music streaming averaged 1:39 daily, 7 minutes less than the regional average. Egypt's social media usage was also comparatively low at 93.1% of respondents, and it decreased by 0.9 percentage points YoY.

US eCPMs for digital video, display, and audio formats fell in Q2 2024鈥攖he average decrease was slight on a QoQ basis but more pronounced on a YoY basis.

Competitive streaming: Despite Netflix鈥檚 dominance in paid streaming, YouTube still leads watch time, and its content is more broadly accessible. YouTube claimed a record 12% of all streaming watch time in March, per Nielsen, up from 10.8% in January. Netflix鈥檚 share of watch time fell to 7.9% from 8.6%.

Visual and audio data will feed Meta AI unless voice commands are disabled鈥攑lacing an ultimatum between convenience and control.

Podcasts are easily accessible on free platforms like YouTube and Spotify, meaning they aren鈥檛 subject to consumer budget cuts in the way other mediums, like paid streaming services, are. Zooming out: The findings align with the broader trend of brands increasingly investing in podcasting. We forecast that overall podcast ad spending will reach $2.51 billion in 2025 and exceed $3 billion by 2028.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analysts Arielle Feger and Sara Lebow will defend their list against Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

The news: What shouldn鈥檛 get lost in the shuffle during Spotify鈥檚 earnings report this week was that the streaming giant has paid out over $100 million to podcasters and publishers worldwide since January. The payouts are fueled by the newly launched Partner Program, which incentivizes creators to upload video podcasts and boost engagement.