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Marketing Areas Where B2B Marketers Worldwide Will Increase Their Spending, Aug 2024 (% of respondents)
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Oct 9, 2024
Source: MarketingProfs; Content Marketing Institute (CMI)
Change in Content Marketing Budget in 2025 Among B2B Marketers Worldwide, Aug 2024 (% of respondents)
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Oct 9, 2024
Source: MarketingProfs; Content Marketing Institute (CMI)
Content Types/Formats Used by B2B Marketers Worldwide for Content Marketing, Aug 2024 (% of respondents)
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Oct 9, 2024
Source: MarketingProfs; Content Marketing Institute (CMI)
Goals B2B Marketers Worldwide Successfully Achieved by Using Content Marketing, Aug 2024 (% of respondents)
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Oct 9, 2024
Source: MarketingProfs; Content Marketing Institute (CMI)
Types of Generative AI Tools B2B Marketers Worldwide Use at Work, Aug 2024 (% of respondents)
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Oct 9, 2024
Source: MarketingProfs; Content Marketing Institute (CMI)
Content Types/Formats That Produced the Best Results for B2B Marketers Worldwide, Aug 2024 (% of respondents)
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Oct 9, 2024
Source: MarketingProfs; Content Marketing Institute (CMI)
Issues B2B Marketers Worldwide Address in Their Generative AI (GenAI) Usage Guidelines, Aug 2024 (% of respondents)
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Oct 9, 2024
Source: MarketingProfs; Content Marketing Institute (CMI)
Paid Channels That Produced the Best Results According to B2B Marketers Worldwide, Aug 2024 (% of respondents)
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Oct 9, 2024
Source: MarketingProfs; Content Marketing Institute (CMI)
Marketing Channels Used by B2B Marketers Worldwide to Distribute Content, Aug 2024 (% of respondents)
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Oct 9, 2024
Source: MarketingProfs; Content Marketing Institute (CMI)
Change in Organic Social Media Usage Among B2B Marketers Worldwide, by Platform, Aug 2024 (% of respondents)
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Oct 9, 2024
Source: MarketingProfs; Content Marketing Institute (CMI)
Change in Their 2024 Marketing Budget vs. 2023 According to UK/US B2B Marketers, July 2024 (% of respondents)
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Oct 8, 2024
Source: Demand Metric; Pipeline360
Channels UK/US B2B Marketers Are Using for Lead Generation, July 2024 (% of respondents)
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Oct 8, 2024
Source: Demand Metric; Pipeline360
Areas Their Marketing Team Is Investing Its Existing Budget According to UK/US B2B Marketers, July 2024 (% of respondents)
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Oct 8, 2024
Source: Demand Metric; Pipeline360
Use of Generative AI (GenAI) by Their Team According to UK/US B2B Marketers, July 2024 (% of respondents)
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Oct 8, 2024
Source: Demand Metric; Pipeline360
Challenges UK/US B2B Marketers Are Facing in Marketing, July 2024 (% of respondents)
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Oct 8, 2024
Source: Demand Metric; Pipeline360
Performance Metrics Used by UK/US B2B Marketers, July 2024 (% of respondents)
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Oct 8, 2024
Source: Demand Metric; Pipeline360
Nearly 60% of B2B Marketers Rate Their Content Strategy as Only Moderately Effective (% of B2B marketers worldwide, Aug 2024)
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Oct 9, 2024
Source: MarketingProfs; Content Marketing Institute (CMI)
Over 70% of B2B Marketers Have a Medium or High Level of Trust in GenAI Outputs (% of B2B marketers worldwide whose teams use genAI tools, Aug 2024)
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Oct 9, 2024
Source: MarketingProfs; Content Marketing Institute (CMI)
Ways B2B Buyers Worldwide Engage With Vendors, May 2024 (% of respondents)
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Oct 9, 2024
Source: 6Sense
AI-Related Impacts Noticed by B2B Marketers Worldwide, Aug 2024 (% of respondents)
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Oct 9, 2024
Source: MarketingProfs; Content Marketing Institute (CMI)
Budgets for AI Content Creation and Optimization Join the List of Investments for 2025 (% of B2B marketers worldwide, Aug 2024)
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Oct 9, 2024
Source: Content Marketing Institute (CMI); MarketingProfs
B2B Marketing Trends to Watch in 2025: AI Efficiency, Data Insights, and Authenticity Will Define Success
By safeguarding data, B2B firms will reinforce customer trust and brand reputation. Blending AI with authenticity is a competitive strength. As AI adoption grows, B2B marketers look to preserve the human touch. 蘑菇AV half of B2B marketers think that AI reduces tedious tasks and boosts workflow efficiency, per an August 2024 Content Marketing Institute (CMI) survey.
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Dec 12, 2024
Industry KPIs: Facebook and LinkedIn B2B Ad Impressions Worldwide, Q3 2024 (thousands)
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Sep 30, 2024
Source: Databox
US B2B Ecommerce Forecast 2023: Third-Party Marketplaces Are Fueling Ecommerce Growth
US B2B ecommerce growth is outpacing B2B product and electronic sales growth鈥攂ut at a slow rate. Buyers鈥� preference for third-party marketplaces (e.g., Amazon Business) is fueling growth, pushing sellers to consider ecommerce solutions and third-party platforms to reach buyers and meet their procurement expectations.
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Oct 23, 2023
B2B marketers aim to up their social media and video content this year
More than four in 10 B2B marketers in North America and Europe plan to increase social media content (46%) and video (41%) distribution this year, according to April 2024 data by 10Fold and Sapio Research.
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Aug 21, 2024

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