蘑菇AV

Retail, remittance, and cross-border B2B payments continue to draw in market participants. Read the full report.

That could include cross-border and B2B payments. Stripe鈥檚 strategy could be used as a blueprint by other financial institutions (FIs). Stripe has had a challenging few months: It laid off 14% of its staff in late 2022 and posted a 鈥渟ignificant deceleration鈥� in growth for the year.

US B2B martech spending growth will slow due to economic uncertainties and tighter budgets, prompting marketers to optimize their tech stacks for ROI.

In 2023, debit will grow in tandem with retail spending in-store, though most growth will come from its mounting popularity for ecommerce. We expect US debit ecommerce spending will outpace ecommerce growth overall this year as it captures more than one-third of online purchase volume for the second consecutive year. Key Trends We鈥檙e Watching. Debit Cards Benefit From Economic Uncertainty.

B2B digital ad spending will continue to grow at a slower pace across key industries in 2023. More B2B buyers are millennials and Gen Zers, shifting ad buys from search to display, from Google to social media, and from desktop to mobile.

Firms can harness fraud-fighting tools: Jack Henry and other B2B payment firms can win new clients through their technology鈥檚 fraud-preventing potential. Companies that embrace this tech can bolster their reputations and attract new users who may be concerned about the risk of fraud on P2P payment apps.

The news: JPMorgan will pilot biometric technology that lets shoppers pay by scanning their palm or face with select retailers in the US, according to a company statement. The first pilots will work with brick-and-mortar stores in the US and potentially the Miami Formula 1 Grand Prix. If the pilot is successful, the tech will roll out to more US merchant clients in 2024.

These GenAI-driven personalized paths can reduce cart abandonment and deliver a 3% to 5% increase in ecommerce revenues. Dress the Population implemented Obviyo Recommend (powered by Amazon Personalize) to create a hyper-personalized product recommendation app for Shopify.

It informs B2B decisions. Around 65% of B2B buyers said YouTube influenced a recent B2B purchasing decision, per a December 2022 survey by Gartner. Further, 72% of global professionals said they used YouTube to research executives and employees at B2B firms, up from 47% in 2021, per Qnary. This suggests that an up-to-date and positive brand presence on YouTube is imperative.

Nearly half (49%) of CMOs in an August 2024 B2B International survey said they are trying to monetize touchpoints through channels like retail media to drive growth. Similarly, 37% of marketing professionals said in a recent TechValidate survey that they expect retail media spending at their organizations to increase this year.

Younger buying committees, demands for B2C experiences, complicated tech stacks, and economic uncertainty will require B2B marketers to adjust their strategies in 2023.

I'd say there's a lot of use for crypto overall and blockchain technology in the payment sector like remittances and B2B payments, like Tyler said. Rob Rubin:. Are B2B payments really ready for it though? There's a lot of B2B payments that are still on paper checks. Grace Broadbent:. I'd say for smaller businesses, no, they're not ready for that.

B2B leaders need to prove and demonstrate the value of their marketing campaign investments. Today鈥檚 B2B buyer has higher expectations for email. B2B buyers are now younger, digital-first, and savvy. They expect email communication to be relevant, or it will be ignored. They also won鈥檛 bother to engage if the email doesn鈥檛 provide value or useful information, or if it doesn鈥檛 make them feel better.

What is truly promising with generative AI, and when should content marketers stay human? Here鈥檚 how content marketers might use ChatGPT and other AI tools and where they should invest time and resources.

B2B marketers are increasing ad investments despite challenges with ad waste and targeting. In addition, the B2B buyer journey is evolving, requiring marketers to find new ways to connect with customers. To maximize ROI, B2B marketers should consider account-based marketing to improve targeting or leverage AI to optimize and personalize campaigns.

B2B marketers must be aligned with sales to drive revenue and business growth. This might seem a herculean task, but there are ways leaders can surmount relationship, communication, and data challenges and successfully align on shifts in B2B buying.

Given the immense size and influence of both Google and HubSpot鈥攖he latter is used by nearly one in three (32%) US B2B go-to-market leaders鈥攁ny potential deal will likely invite intense regulatory scrutiny. Given ongoing antitrust probes into Google's business practices, that point can鈥檛 be underscored.

LinkedIn鈥檚 not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. 鈥淟inkedIn is definitely heading into a direction where more direct B2C marketing is going to become prevalent,鈥� said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.

Keeping it professional for B2B customers: Lowe鈥檚 and The Home Depot both expanded their professional loyalty programs earlier this year, with Lowe鈥檚 introducing MVPs Pro Rewards and The Home Depot expanding Pro Xtra. The new tiers and a training program to address the US labor shortage focus on fostering relationships with contractors and construction businesses.