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Major Q4 shopping holidays like Black Friday and Christmas will determine the fate of retailers in the region. Those who are successful will strike a balance between offering attractive deals to price-conscious consumers and safeguarding their brand's value and bottom lines.

The campaign: Walmart鈥檚 Black Friday Deals campaign reunites 鈥淢ean Girls鈥� stars Lindsay Lohan, Lacey Chabert, and Amanda Seyfried as grown-up versions of the characters they played in the cult classic.

And retail sales in the final three months of the year rose 6.7% YoY, which suggests that some holiday sales were pulled forward into October thanks to Amazon, Target, and others pushing consumers to get started on their holiday shopping more than a month before the unofficial start to the season on Black Friday.

Of those who shopped on Prime Day, 20% shopped Walmart+ Week, 16% shopped Best Buy鈥檚 Black Friday in July sale, and 15% shopped during Target鈥檚 Circle Week. Prime Day shoppers also participated in sales at Kohl鈥檚 and Macy鈥檚, according to CivicScience.

But the article was pointing out, Danny, that the Black Friday promotions were an important driver of this November share shift, especially since ad-free had a 60% share the month before. So we could see the new signup scales tip back in favor of as-free in December and beyond. So this might be an anomaly because of some of those Black Friday promotions but we shall see.

Amazon is also leaning into shoppable TV ads after the success of its first-ever Black Friday NFL game last year, when interactive video ads with a remote clickable overlay received nearly 20 times more interactions than QR codes, according to the company. 2. Walmart. Why: 鈥淲almart is not often seen as the 鈥榠t鈥� place to shop, and it knows,鈥� said our senior content director Becky Schilling.

A nice day for a Black Friday: Some 84% of Gen Z consumers shopped Black Friday this year. True or false? 53% spent more than half their monthly income on Black Friday purchases. True, according to EduBirdie. Over a quarter (27%) even borrowed money to help pay for their purchases. December 3, 2024. A little oversight: What percentage of US adults want banking and finance to be more regulated?

For instance, companies can scale up operations during periods of peak demand, like Black Friday and Cyber Monday, and adapt swiftly to keep up with competitors鈥� innovations. It鈥檚 less expensive than a custom platform. Working with existing service providers costs less than building services from scratch.

Black Friday in two weeks. Christmas is in less than six weeks. The new year is in less than seven weeks. Retailers, you have five less days between Thanksgiving and Christmas, so really important to get focused. When I wanted to see what Thanksgiving food sales were like, there were too many different numbers. So I am going with, like I did last year, Campbell Soup has an independent study.

So according to an article that was published last Sunday, November 3rd, CNBC titled, Move over Black Friday: Consumer interest in 'Travel Tuesday' soars, it cites a McKinsey data point that says that search interest for Travel Tuesday rose more than 500% from 2021 to 2023.

The 2022 holiday season鈥檚 solid retail sales gains were mostly attributable to inflation, but they nevertheless paint a cautiously optimistic picture for the 2023 holiday season.

We capture how payment providers are innovating to meet new preferences and capture this vital volume in four trends

Shoppers spent a record $12.4 billion this Cyber Monday: The lure of heavy discounts convinced cost-conscious consumers to open their wallets.

But still, the vast majority of consumers do wait a little bit longer to do most of their shopping towards the Cyber Five, Black Friday, and after Black Friday and into the last couple of weeks of the holidays. Especially when budgets are tighter, I think more consumers will be willing to wait longer to see when they can get the best deal.

So yeah, they did announce chapter 11 bankruptcy and that's not something that we should sweep to the side, but I do think it's really interesting that right on the heels of that, they announced this Black Friday weekly sales event. So every Thursday, they're going to announce a special deal that customers can shop on Fridays and that's going to take place every Friday, now through December.

The first game of the season, up 16% year-on-year, and then it had the Black Friday marquee football events, the kind of Mini Super Bowl as it was nicknamed, selling 30-second ad spots for 600 grand a piece, which is pretty impressive. Time for grades, gents. What grade would you give to Amazon for their Q4 and then also for their overall 2023 performance? Zak, let's start with you. Zak Stambor:.

I think as long as we have Thanksgiving, we will have the Black Friday and the Cyber Five. Okay, that is all we have time for today, so thank you for joining me, Zak. Zak Stambor:. Yeah, thanks for having me. Sara Lebow:. And thank you, Jeremy. Jeremy Goldman:. Great to be with you, guys. Sara Lebow:.

We also have another tent pole for Amazon around Black Friday and Cyber Monday. So we now have three key tent poles. And a question I get is, is Amazon going to do more of these? And I think the answer is yes eventually. So what is one that could happen? They've got three times a year, summer, fall, and winter holiday already covered. So to me the obvious one is in the spring.

But perhaps more interestingly, Super Bowl week is considered the Black Friday of the snack industry. According to them, snack food overall sales jump 10 and a half percent last year. I think that's fairly standard. People spend $600 million on snacks that week. Tortilla chip sales increased by 22%. Potato chips go up 10%, pretzels go up 7%.

If you have a fast approaching, let's say event like a Black Friday sale or Boxing Day promotions and stuff and you need to promote creatives ASAP, might be difficult for you to build quality ads quickly, while it's easy on your wallet. The turnaround times can be really long and then there's a billing aspect.

So one point, tentpole shopping holidays apparently losing their luster. 54% of holiday shoppers said they don't view Black Friday and Cyber Monday as essential for their needs, according to Basis Technologies and GWI survey.