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The retailer saw foot traffic spike between June 12 and 28 (when its Father鈥檚 Day sale took place), boding well for its Black Friday in July sales event. Walmart has also seen strong visits recently. Consumers have been flocking to the retailer because of its low grocery prices, and with additional deals on other categories, its Walmart+ Week is likely to see plenty of traffic.

Still, CEO Corie Barrie said the company has managed its inventories with the expectation of higher sales during Black Friday, Cyber Monday, and the two weeks leading up to Christmas.

While Cyber Monday will be the biggest sales day of the five, topping $13 billion in online sales, Black Friday will pass the $10 billion milestone for the first time this year. 2. Retailers may overlook profit in favor of sales.

This growth was spurred by record-breaking spending during Thanksgiving ($5.29 billion, up 2.9% YoY), Black Friday ($9.12 billion, up 2.3% YoY), and Cyber Monday ($11.3 billion, up 5.8%). Adobe expects online spending for the full holiday season (November 1 to December 31) will hit $210.1 billion, growing 2.75% YoY.

Email and SMS marketing proving pivotal during Black Friday to Cyber Monday sales period. Methodology: Data is from the October 2023 Deloitte, "2023 Holiday Retail Survey." 4,318 US internet users ages 18+ were surveyed online during August 30-September 8, 2023.

The same can be said for tentpole events like Black Friday and retailer-specific sales like Amazon Prime Day. What kinds of companies should consider it? Companies that sell services like insurance, financial, legal, real estate, and education are a great fit.

US ecommerce sales soared on Black Friday, rising 8.5% YoY compared with in-store sales increasing just 1.1% YoY, per Mastercard SpendingPulse. Cyber Monday spending was up 9.4% YoY, according to Adobe Analytics. After rapid pandemic growth, ecommerce will make up a bigger share of US retail sales this holiday season than ever before, per our June 2023 forecast. Use this chart:.

Article: Old stalwarts email and TV powered many brands鈥� Black Friday and Cyber Monday campaigns. Methodology: Data is from an October 2022 report from CivicScience as cited in company blog. During October 12-19, 2022, CivicScience surveyed 2,556 US adults ages 18+. Responses were rebased to exclude "does not apply." Data is weighted according to the US Census.

The latest: Walmart is partnering with Peacock to offer AI-powered, interactive shoppable ads during episodes of 鈥淏elow Deck Mediterranean,鈥� while Amazon鈥檚 first Black Friday NFL game featured shoppable ads from brands like TCL and Dyson.

By creating two points in the year that consumers know they can get deep discounts, Amazon Prime Day and the like are encouraging consumers to shop at specific times鈥攚hich, especially in the case of October鈥檚 event, could be stealing share from other major shopping holidays like Black Friday and Cyber Monday. Prediction: In-store shopping is back, but it鈥檚 changing. Outcome: Correct.

However, 2022 proved to be a much better year for the regional ecommerce giant due to its improved fulfillment and logistics capabilities and a strong performance during Black Friday.

Amazon aired shoppable ads during its first Black Friday football game last year, something that it will most likely repeat this year now that Amazon Prime has launched shoppable ad units. Livestream platforms like TalkShopLive can also help brands take advantage of live events like concerts or sporting events.

The company also tried to make a 鈥渕ini Super Bowl鈥� out of its Black Friday game. The event underperformed in viewership, but advertisers expressed confidence in new formats.

The retailer is now turning attention to ad-supported streaming TV opportunities with Prime Video, Freevee, and NFL Thursday Night Football鈥攁nd it will debut the first-ever Black Friday NFL Football game this year. But competition from omnichannel RMNs is mounting.

It also helped Amazon process volume for key shopping events like Prime Day, Black Friday, and Cyber Monday. The expanded agreement gives Stripe processing power over more of Amazon鈥檚 business, which will benefit Stripe as it contends with economic headwinds:.

So yeah, they did announce chapter 11 bankruptcy and that's not something that we should sweep to the side, but I do think it's really interesting that right on the heels of that, they announced this Black Friday weekly sales event. So every Thursday, they're going to announce a special deal that customers can shop on Fridays and that's going to take place every Friday, now through December.

The company offered ad credits to entice new advertisers to join its various video platforms and launched an effort to create its own marquee football event on Black Friday. The game was called a 鈥渕ini Super Bowl鈥� by many, and though it under-delivered on expectations somewhat, Amazon was able to sell out 30-second advertising spots for $600,000 a pop.

The retailer鈥檚 coverage of the first-ever Black Friday NFL game featured shoppable ads from TCL, Dyson, and other brands, a blueprint that it could expand on as it looks to boost interest in its new ad-supported Prime Video tier.

Currently, Tractor Supply鈥檚 in-store efforts center around TV screens and a radio station that plays across the store, but there鈥檚 lots of room for growth, Lockton said, from in-store signage to the retailer鈥檚 tentpole events like its Spring Black Friday sale (taking place through April 21) or Cyber Week deals. This was originally featured in the Retail Daily newsletter.

Global discount rates will rise to 19% in October and peak at 29% during Cyber Week (the seven-day period including Thanksgiving, Black Friday, and Cyber Monday), according to Salesforce. A quarter of all holiday digital sales will take place during Cyber Week. Still, many consumers will likely hold off for the best and final deals toward the end of the season.

The campaign: Walmart鈥檚 Black Friday Deals campaign reunites 鈥淢ean Girls鈥� stars Lindsay Lohan, Lacey Chabert, and Amanda Seyfried as grown-up versions of the characters they played in the cult classic.

And retail sales in the final three months of the year rose 6.7% YoY, which suggests that some holiday sales were pulled forward into October thanks to Amazon, Target, and others pushing consumers to get started on their holiday shopping more than a month before the unofficial start to the season on Black Friday.

On Black Friday foot traffic was down 2.3% year-over-year (YoY) at indoor malls, 3.9% at outlet malls, and 0.5% at open-air lifestyle centers, per Placer.ai. That鈥檚 particularly notable given that many consumers were avoiding in-person shopping in 2021 due to rising COVID-19 cases and several retailers were shifting focus away from the sales holiday to ensure they had adequate inventory levels.

Of those who shopped on Prime Day, 20% shopped Walmart+ Week, 16% shopped Best Buy鈥檚 Black Friday in July sale, and 15% shopped during Target鈥檚 Circle Week. Prime Day shoppers also participated in sales at Kohl鈥檚 and Macy鈥檚, according to CivicScience.

But the article was pointing out, Danny, that the Black Friday promotions were an important driver of this November share shift, especially since ad-free had a 60% share the month before. So we could see the new signup scales tip back in favor of as-free in December and beyond. So this might be an anomaly because of some of those Black Friday promotions but we shall see.