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BNPL is still a small retail payments player. While 73% of US consumers said they鈥檇 heard of BNPL in 2022, just 5.8% said they鈥檇 used it at least once over a 30-day period. US BNPL value will hit $80.77 billion in 2024, per our forecast鈥攋ust 1.1% of total US retail sales.

Klarna will generate $33.38 billion in US buy now, pay later (BNPL) payment value by 2027, pulling ahead of Affirm in a period of massive growth for BNPL providers, per our forecast.

On the first podcast episode of the new year, we discuss what buy now, pay later's (BNPL鈥檚) prospects will look like in 2024. 鈥� In our 鈥淪tory by Numbers鈥� segment, we focus on the outlook for BNPL by looking at growth by generation. 鈥� In 鈥淗eadlines,鈥� we examine data from Adobe Analytics that states BNPL purchases were up 43% on Cyber Monday compared with the previous year, and how the rise of BNPL use over the holidays has increased consumers' debt burden. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we debate whether BNPL promotes good or bad behavior. Listen to the podcast with host Rob Rubin and our analysts Grace Broadbent and David Morris.

If Cyber Five trends hint at what to expect from the rest of the holiday season, expect buy now, pay later (BNPL) to be a big hit.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the state of the buy now, pay later (BNPL) union, whether Gen Z will be BNPL users for life or migrate to credit cards, and the stumbling blocks the new payment method faces. Then for "Red-Hot Retail," our analysts give us four of their very specific鈥攁nd potentially risky鈥攑redictions about BNPL in 2023. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Grace Broadbent.

Orders made via buy now, pay later (BNPL) increased 85% over Cyber Five, according to Adobe Analytics. 鈥淚t鈥檚 a win-win for retailers鈥� as it increases basket size and boosts conversion rates, our analyst Grace Broadbent said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Buy now, pay later (BNPL) has thrived because it combines the flexibility of credit with short repayment terms, app-based shopping, and a simple user experience.

37% of US Gen Zers and 32% of millennials have used a buy now, pay later (BNPL) service to make at least one purchase recently, according to Morning Consult.

The retailer鈥檚 reported plans to launch its own BNPL product through its fintech, ONE, could help boost customer spending.

Its report found that many BNPL users have subprime credit scores and are under economic distress鈥攚hich could increase the case for regulation.

Apple鈥檚 long-teased buy now, pay later service is finally here, but what can it bring to an already crowded table? Our analysts unpack who may use Apple Pay Later and evaluate five of its prerelease features to see how they stack up to consumer demand.

As economic pressures weigh down on consumers, 20% plan to use BNPL to help stretch their holiday budgets, per TSG and ETA.

The number of US BNPL users has doubled since 2021, even though firms can鈥檛 fund rewards as richly as issuers do. But they do have retail connections.

Consumers look for deals, flexible payment options this holiday season: Over three-quarters of shoppers plan to hunt for discounts, while BNPL use is set to soar amid financial constraints.

GreenSky may be an attractive acquisition as consumers rely more on BNPL for essential purchases

To keep up the momentum, the BNPL provider launched a Pay-in-2 product so it can expand into new payment categories

On today's podcast episode, we discuss the most important parts of the EU's new AI Act, what's missing, and how these rules could shape US regulation. "In Other News," we talk about what nefarious GPTs can get up to and a card-linked buy now, pay later (BNPL) offering. Tune in to the discussion with our analysts Carina Perkins and Yory Wurmser.

Squarespace is complementing its 2024 payment processing rollout with buy now, pay later (BNPL) products and pay links. BigCommerce is bucking the payfac trend via its open software as a service (SaaS) platform. This approach intends to give merchants more flexibility than what out-of-the-box payment and commerce solutions provide.

Buy now, pay later (BNPL) services are expected to see growth as consumers look for ways to manage rising costs. Could tariffs trigger a trade war with Canada and Mexico? Yes. Canada has already retaliated with tariffs on $21 billion of US goods, as well as duties on US-made vehicles. Mexico is considering similar measures. How US Brands Can Adapt to Tariffs.