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Despite delays, Apple can benefit from its extensive user base and merchant acceptance to build BNPL success.

The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits

"Even small changes鈥攍ike showcasing buy now, pay later (BNPL) options earlier in the purchase journey or optimizing product pages for search鈥攃an make a significant impact.". Invest in trust and engagement. Consumers are drawn to brands they trust. Utilize user-generated content, detailed product descriptions, and demo videos to build credibility.

Nonmerchant partnerships: The buy now, pay later (BNPL) provider scored a partnership with JPMorgan Payments, making the BNPL option available to merchants using JPMorgan鈥檚 Commerce Solutions Platform. Klarna also joined the JPMorgan Payments Partner Network, which connects the bank鈥檚 clients to a broader payments and technology ecosystem.

And the card鈥檚 growth will also propel the BNPL player鈥檚 overall volume: We expect Affirm鈥檚 US BNPL payment value will total $30.58 billion in 2025.

The brands built on their previous BNPL partnerships, bringing Affirm鈥檚 product to Amazon Pay to grow the buy button鈥檚 reach

After touting a recession-proof business model, the BNPL firm slashed 19% of its workforce and will restructure to the tune of $39M.

BNPL players are reimagining how consumers access lines of credit鈥攚hile also seeking elusive profits

Its growth and cost-cutting measures brought the BNPL fintech its second straight profitable quarter. And it鈥檚 projecting full-year profitability for FY 2024

That鈥檚 why Google Wallet also recently started supporting more types of digital passes, virtual cards, and BNPL options. Feature innovation will be a crucial differentiator if Google decides to compete for users in Apple鈥檚 home turf: the iPhone. Our take: Launching this account for kids can help Google Wallet grow its user base in the long term by bringing in consumers early in their financial lives.

Ingenico and Splitit are focused on cutting customer friction to grow their in-store BNPL presence.

The travel booking site partnered with Stripe and Klarna to offer BNPL and smoother bank transfers.

The expected record-high rates will raise demand for budgeting tools, rewards focused on everyday spending, and BNPL.

BNPL is still a small retail payments player. While 73% of US consumers said they鈥檇 heard of BNPL in 2022, just 5.8% said they鈥檇 used it at least once over a 30-day period. US BNPL value will hit $80.77 billion in 2024, per our forecast鈥攋ust 1.1% of total US retail sales.

Klarna will generate $33.38 billion in US buy now, pay later (BNPL) payment value by 2027, pulling ahead of Affirm in a period of massive growth for BNPL providers, per our forecast.

On the first podcast episode of the new year, we discuss what buy now, pay later's (BNPL鈥檚) prospects will look like in 2024. 鈥� In our 鈥淪tory by Numbers鈥� segment, we focus on the outlook for BNPL by looking at growth by generation. 鈥� In 鈥淗eadlines,鈥� we examine data from Adobe Analytics that states BNPL purchases were up 43% on Cyber Monday compared with the previous year, and how the rise of BNPL use over the holidays has increased consumers' debt burden. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we debate whether BNPL promotes good or bad behavior. Listen to the podcast with host Rob Rubin and our analysts Grace Broadbent and David Morris.

Buy now, pay later (BNPL) has thrived because it combines the flexibility of credit with short repayment terms, app-based shopping, and a simple user experience.

37% of US Gen Zers and 32% of millennials have used a buy now, pay later (BNPL) service to make at least one purchase recently, according to Morning Consult.

Its report found that many BNPL users have subprime credit scores and are under economic distress鈥攚hich could increase the case for regulation.