蘑菇AV

Changing regulatory stances and incentives could coax banks into crypto to avoid payments disintermediation.

Sixty percent of current and prospective homeowners are unsure whether it鈥檚 a good time to buy a home鈥攖he highest uncertainty in three years, per Bank of America鈥檚 report. Meanwhile, 75% of prospective buyers are waiting for mortgage rates to drop, up from 62% in 2023. Younger generations, especially Gen Z and millennials, are delaying homeownership, with ownership rates flatlining. Stagnant rental prices and economic uncertainty add to the hesitation. Lenders must modernize offerings, streamline processes, and explore alternative financing like crypto and peer-to-peer loans to convert hesitant buyers when the market improves.

Citibank is undertaking a major brand refresh through a bold new marketing strategy aimed at boosting relevance and customer engagement. Chief Marketing and Content Officer Alex Craddock outlined a comprehensive overhaul, including hiring specialized marketing talent, unifying wealth management services, and building a new brand platform targeting globally minded 鈥渃hange-makers.鈥� The bank is shifting toward a data-driven, personalized approach using genAI and enhanced cross-channel content. Rather than incremental changes, Citi is reimagining its entire strategy to deliver more impactful, client-focused messaging鈥攕ignaling a major pivot to a modern, cohesive, and insight-led marketing future aligned with its global presence.

Credit unions often market themselves as equal to banks, but they may be undervaluing their unique strengths. Instead of aiming to match competitors, campaigns should spotlight key differentiators like a deep-rooted commitment to diversity, equity, and inclusion (DEI), member ownership and control, and using profits to lower fees and rates. These qualities can build trust and attract younger, value-driven consumers. A strong example is one credit union鈥檚 storytelling strategy, which focuses on real member experiences and community impact. By highlighting authentic, mission-driven narratives, credit unions can better showcase their distinct role and value in the financial landscape.

Shifting policies erode consumer spending bit by bit: Looser bank fee rules, weakening appliance and insurance standards, and rising tariffs all combine to strain household budgets.

Canada鈥檚 banking landscape is evolving, with digital account opening growth continuing to slow over the next four years. To capture what growth remains, banks must focus on delivering the most in-demand offerings.

We examine which improvements could help banks boost loyalty.

After a lengthy battle with regulators, banks may be happy to hear these requirements could get another cut.

When we asked US banking customers how they felt about their banks using AI to improve their banking experience, attitudes were mixed鈥攁nd often sharply divided along demographic lines.

Our exclusive survey data reveals what鈥檚 shaping US banking consumers鈥� customer journeys today. Banks can use these five charts to identify opportunities to improve customer acquisition and retention.

As tariffs raise prices for many businesses, banks are finding solutions to keep their customers satisfied.

A new type of tax-advantage account making its way through Congress could be a chance for banks to attract and retain customers.

Our second annual study of US banking consumers reveals the key characteristics that make each generation鈥檚 customer journey unique. Banks can tailor their acquisition and retention strategies accordingly.

A flurry of interest and an unexpected announcement from PayPal show where banks see the biggest value of their own stablecoins.