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Brazil will also be home to the world鈥檚 third-most-penetrated cross-border buyer market this year, behind only Singapore and Canada, per our forecast. Listen Next. Around the World: Economic effects on retail and ecommerce. Around the World: The international forecasts of past (2023), present (now), and future (2024).

The Trump administration is stepping back from the brink: After trimming China tariffs to 30% for 90 days, it reduced duties on low-value parcels from China to a still-high 54%.

Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

US sales on Shein and Temu fell sharply following price increases: The decline is an unwelcome sign as both marketplaces fight to stay relevant with shoppers.

Amazon Haul expands overseas as de minimis uncertainty clouds domestic prospects: The low-cost marketplace is now available to UK and Saudi Arabian shoppers.

Shein and Temu pull back US digital ad spending, shift to Europe: The change shows how geopolitical tensions trickle down to business operations.

In April, Walmart led the retail rankings thanks to its advanced grid-based delivery system and an elevated in-store beauty experience. Amazon followed closely with the testing of a new AI-powered 鈥淏uy For Me鈥� feature designed to simplify purchases. Meanwhile, Temu and Shein adjusted their pricing strategies due to rising import costs, risking their low-price appeal. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

Shein considers restructuring to minimize tariff, de minimis impact: But any move to shift production out of China could provoke Beijing鈥檚 ire鈥攁nd derail its long-awaited IPO.

That includes high-value transactions, often critical or cross-border, which must be sent quickly. With settlement in less than 24 hours, wire payments clear without delay, giving businesses immediate access to money. Businesses are turning to blockchain-based payments for its efficiencies.

To see the full forecast for cross-border buyers in Canada, click here. Amazon Prime memberships continue to climb. Even without physical stores, Amazon is Canada鈥檚 top mass merchant. Sources. Deloitte. EHI Retail Institute. Field Agent Canada. Jones Lang LaSalle (JLL). Similarweb. Walmart.

Collison added that crypto 鈥渨orks better than fiat payments in a lot of cases," including cross-border transactions in countries with weak payment rails. Stripe will let consumer demand guide which areas of crypto to focus on. Catch up quick: Stripe has had mixed success with crypto.

By making cross-border payments cheaper, Wise can tap a huge market: Remittance inflow to India will reach $103.88 billion this year, per Insider Intelligence forecasts. And Wise鈥檚 higher savings rates can help it stand out from lenders offering weak returns in the UK.

Retail, remittance, and cross-border B2B payments continue to draw in market participants. Read the full report.

Tariffs drive ad pullbacks: Temu and Shein reduce US ad spending ahead of policy shift, signaling fallout across ecommerce and social platforms.

A rise in ecommerce marketplaces accelerated cross-border buying prior to the pandemic. Now growth is slowing. But inflation will influence more shoppers to look overseas as brand loyalty wavers. China is the No. 1 beneficiary, with 41% of US cross-border buyers making a digital purchase from the country in 2022, per the International Post Corporation. Use this chart:.

Consumer-to-consumer resale, which accounts for 12% of online fashion sales, is expected to experience an 鈥渆xplosive鈥� growth of around 42% by 2026, per a September 2023 report by Cross-Border Commerce Europe.

Meta under fire on multiple fronts: Teen-targeting claims, a high-stakes FTC trial, and Chinese advertiser pullback could reshape the company鈥檚 ad model.

Nearly 4 million packages entered the US per day under the de minimis exemption in 2024, with the majority originating from China, per US Customs and Border Protection data.

Moving across the US-Canada border can be the first step toward international expansion for retailers. Canadian brands like lululemon athletica and Aritzia are thriving in the US. Meanwhile, US-based companies Lowe鈥檚, Nordstrom, and Bed Bath & Beyond recently announced they were leaving Canada. And let鈥檚 not forget Target鈥檚 famous Canadian failure. Here鈥檚 a look at how brands on both sides of the border have fared, and the lessons you can learn from them.

Shopify also offers Markets, a cross-border commerce solution that helps merchants (and Shopify) enter new international markets. Wix鈥檚 ecommerce and in-house payments solutions are gaining traction. Wix will process $6.13 billion in payments on behalf of its merchants this year, per our forecast.

To accelerate growth, Alipay is looking globally, with Alipay+, its cross-border arm, playing a key role. Alipay+ lets consumers outside of China make payments both while visiting the country and in other regions through partnerships like this one with Adyen. After making various tie-ups and investments in Southeast Asia, the company is now focused on Europe, Latin America, and the Middle East.

The end of de minimis is nigh: The rule that fueled the rise of Temu and Shein is set to end on May 2.

Multinationals beware: Pix and India鈥檚 Unified Payments Interface (UPI) are both major domestic payment success stories鈥攁nd should be a warning to card networks as fee pressure intensifies and domestic networks scale cross-border. Pix鈥檚 market-leading position in Brazil could also temper foreign payment companies鈥� expansion plans in the market.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.