The 2024 US presidential election ushered in a new normal in brand safety, with prominent social media companies such as X and Meta shifting the burden of content moderation from internal teams and contractors to users.
An improving UK economy means digital ad spending in all industries will see healthy growth this year. Retail will still lead total spend, but automotive will receive a boost thanks to significant investments.
Click here to view our full forecast for digital ad spending penetration by country and region. India will lead in digital ad spending growth for many years to come, but a surprising number of advanced economies are also on the high-growth list.
With demand cooling stateside, both ecommerce giants ramped up digital ad spend in Europe as they sought to drive growth. The EU鈥檚 proposed tax appears to be a defensive play that shields local retailers from an influx of cut-rate goods that might otherwise be dumped in the region.
The company experienced a 17.4% decline in China; a 4.5% decline in takings in Western Continental Europe; a 5.5% decline in the UK; and a 5.5% increase in India. Still, WPP鈥檚 top 25 clients saw 2.5% growth in Q1, helmed by a robust CPG performance, improvement in tech and digital spend, and stabilization in healthcare. Retail, telecom, and travel and leisure declined.