蘑菇AV

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This week, Walmart wins the hearts of US grocery shoppers, secondhand retailers could see a tariff bump, and home is where the breakfast is.

Digital shopping behaviors in Indonesia. Factors consumers in Indonesia consider when shopping online. This deck can help you:. Develop commerce strategy, benchmark commerce performance, determine market sizing (brands and retailers). Click below to view our full forecasts featured in this report:. Retail Ecommerce Sales in Indonesia. Digital Buyers in Indonesia.

Digital buyers in Japan.

Digital buyer growth rates will be fairly low on a worldwide scale (3.2% this year), but the top-line figure has become exceptionally large. Click here to view our full forecast for digital buyers, worldwide. Geographically, digital buyer figures tend to track population figures. There are few surprises in our country-by-country digital buyer estimates.

In 2025, 82.0% of Canada鈥檚 population will be digital buyers. That amounts to 29.2 million people who will make at least one purchase via a digital channel, including desktop, mobile, or tablet. Mobile shopping has become commonplace, with over 71% of Canadian digital buyers expected to use their smartphones to complete purchases this year. Older buyers have bought in, too.

Advertisers must invest in strategies geared toward younger audiences that drive digital buyer growth, but remain willing to experiment. While mediums like short-form video remain popular, they are not a be-all-end-all and may not resonate across generations.

Click here to view our full forecast for US digital shoppers and buyers. Growth in spending per digital buyer has been revised downward. Average dollars spent per digital buyer typically trails ecommerce growth, as younger consumers with limited budgets bring down the numbers鈥攁nd older buyers are now expected to curb spending as well.

US Digital Buyers by Demographic 2025 (蘑菇AV subscription required).

Gen Z is the primary driver of digital buyer growth, representing an audience of potential customers that will drive the most action in the future. And as more Gen Zers gain financial independence, their influence on the overall market will increase. The generation鈥檚 influence on digital trends is unmatched.

Growth in spending per digital buyer will be constrained by economic turbulence. As inflation and interest rates continue to put pressure on household budgets, average spend per digital buyer will dip in 2025. However, it should bounce back into stronger growth beginning next year as the economy鈥攁nd personal finances鈥攔ecover. Online growth will vary considerably by category.

The medium maintains high penetration with demographics driving digital buyer growth. Millions of millennials and Gen Zers identify as podcast listeners, giving advertisers a critical opportunity to reach audiences likely to convert. Advertisers are paying attention. Nearly 80% actively advertise in podcasts already, and ad spend intention for podcasts has reached 69% among agencies and advertisers.

We forecast that there will be 42.8 million fashion online retail platform buyers this year, comprising nearly one-fifth of total digital buyers, per a our forecast. Secondhand on the rise: Online resale merchandise value will reach $40 billion in the US, per March data from thredUP.

Gen Zers will be the primary driver of digital buyer growth over the next four years. Gen Z will experience the fastest growth in digital buyers among all generations. Gen Zers will see a 7-percentage-point jump from 2025 to 2029 (83.3% to 90.3%), compared with a less than 3-percentage-point jump for Gen Xers and less than 1 for baby boomers.

What marketers can gain: The findings position anime as a key opportunity for brands to reach audiences that are passionate, engaged, and willing to spend鈥攅specially among key demographics like Gen Z and millennials that represent critical sources of digital buyer growth.