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Brands can display commerce items on the right side of connected TV (CTV) screens during ads. Viewers can browse, shop, and then scan a QR code with their phone to check out without leaving YouTube鈥檚 TV interface. Timing-based ad targeting tools.

Situate affiliate marketing within the broader digital ecosystem. Touch on current trends within the channel that may influence investment.

Commerce media is becoming more competitive as retailers and non-retailers continue to build out their networks and advertisers prioritize measurement for proven results. Looking ahead to 2025, cross-industry partnerships will grow and in-store media will enable retailers to merge online behaviors with in-person shopping.

GenAI gives banks unprecedented tools to create a more personalized experience for their customers, but some use cases are easier to implement than others.

While Walmart Connect is able to take advantage of in-store and online data, it lags in AI sophistication and scale. Amazon鈥檚 integration of video ads into Rufus creates a seamless path from discovery to purchase on its own platform, a feat rivals can鈥檛 easily replicate. Key stat: Amazon鈥檚 US ad business is expected to grow 19.4% YoY this year, per our November 2024 forecast.

Online shopping is one of the most viable use cases for consumer-facing genAI. The technology isn鈥檛 yet widespread, but 41% of US consumers have expressed interest in AI-powered search engines for online shopping, per Botify鈥檚 February 2024 survey conducted with Dynata. This is a considerably higher level of interest than in other common use cases for search.

Here are six charts that explore ecommerce in Europe by region, including our latest rankings of European markets by total digital sales.

Ad spending on retail media will increase by more than $75 billion by 2028. To take advantage of this opportunity, retailers must understand advertisers' top priorities and be prepared to address their challenges.

鈥淎s shopping capabilities expand on platforms like social media and CTV, commerce is becoming more connected to media.鈥�. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

The Latin American economy is on the upswing, with digital innovation in the driver鈥檚 seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.

As voice assistants reshape digital interactions, marketers should understand the sector鈥檚 evolving user demographics and emerging capabilities. Insights on adoption trends and use cases will help inform strategies for voice-first engagement. Key Question: How are evolving user demographics, advancing AI technologies, and changing device ecosystems shaping the future of voice assistants?

How are consumers adapting to digital dining tools designed to make ordering and delivery more convenient? Are they embracing restaurant apps, delivery platforms, and digital ordering kiosks?

Without TikTok, live commerce may falter. A TikTok Shop shutdown could significantly impact live shopping's momentum in the US. While other platforms have struggled with live commerce, TikTok found success through:. Integration within its existing ecosystem. Creator-driven content and sales. Seamless user experience. Appeal to younger, video-first consumers. What brands should do now.

Shopping and commerce expansion: Pinterest is evolving into a product discovery engine, giving brands a more intent-driven alternative to social media ad platforms. Our take: Pinterest鈥檚 AI and commerce-first strategy is paying off, but long-term growth hinges on deepening engagement and further monetizing its international user base. AI is reshaping Pinterest鈥檚 ad business.

As such, the government has introduced measures to help small businesses enter the digital commerce arena. Market leaders Flipkart and Amazon are in a tight race. Amazon and Walmart-owned Flipkart have been neck and neck in generating retail ecommerce sales, with respective market shares of 30.5% and 31.8%. Flipkart will come out slightly ahead, according to our forecast.

Retail media is now being adapted by companies in other verticals: Financial services and travel companies are among those launching commerce media networks in a bid to monetize their first-party data.

Reddit taps commerce and community: The platform aims to help advertisers engage intent-driven users at every stage of the purchase journey.

The growth of CTV, which combines the broad reach of television with the interactive capabilities of digital devices, is expected to further accelerate the use of shoppable video,鈥� Babcock said. In-store is also broadening retail media鈥檚 audience. Orange Apron Media expects in-store media placements to increase on digital displays on endcaps, interactive kiosks, and audio advertisements, Babcock said.

Infinite Reality鈥檚 latest move suggests the metaverse isn鈥檛 done just yet: The company is buying virtual shopping platform Obsess in a move aimed at reimagining how brands connect with consumers online.