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But in 2024, retailers鈥� traditional ad spending will contract by 6.2%, while all other industries combined will grow by 1.8%. The increase is fueled by political ad spending, which leans toward traditional formats like TV and print media, in a unique presidential election year. But retail鈥檚 dominance over traditional and digital advertising will remain unchallenged.

Learn what Chase and other digital competitors have done to outrank traditional banks.

The decline of traditional TV will continue to pressure WBD, forcing greater investment in digital content. Studio consistency is a challenge, with box office hits offset by costly misfires. Future mergers or acquisitions remain a possibility given the broader industry shift toward consolidation.

But in the long term, the shift toward genAI shopping tools could complicate retailers鈥� efforts to get in front of potential customers by making traditional methods like search ads and sponsored product listings considerably less effective.

Affirm teams up with JPMorgan to expand BNPL reach: The partnership will help the fintech keep pace with Klarna and capitalize on growing demand for flexible payment options.

Instacart adds AI-powered tools for advertisers as ad growth slows: The new features make it easier for brands to create and optimize campaigns.

Google鈥檚 visual intelligence upgrade puts real-time discovery in users鈥� hands, opening doors for brand integration and premium engagement.

Nike Digital went from having over 30 promotional days last January and February in North America to zero, Hill said. That helped boost full-price sales, but not enough: Nike Digital鈥檚 North America sales fell 12% YoY during the quarter. It鈥檚 taking a similar approach with its wholesale partners.

Temu parent PDD鈥檚 growth is slowing: The retailer is struggling to navigate sluggish domestic spending and external challenges to its business model.