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These can fuel more frequent debit card usage, helping these cards better compete against credit card programs

Unlike in the US, where retailers and FIs typically operate independently, many Latin American retailers act as financial services providers鈥攐ffering credit lines, digital wallets, and other banking products to unbanked and underbanked consumers.

Feature innovation transforming digital wallets into everyday commerce enablers. Paze putting open-loop digital wallet leaders on notice. FedNow taking a bite out of bill pay. Physical consumer credit cards starting to disappear. Credit cards responding to the BNPL subscription rewards threat. Here鈥檚 how we did:.

In the first 100 days of his second term, President Trump has reshaped business strategy across retail, tech, healthcare, and media. Here鈥檚 how tariffs, regulation, and market volatility are forcing brands to rethink spend, growth, and planning.

The partnership will give the BNPL provider a boost and help it better compete against rival Affirm

The global payments industry will be a $2.3 trillion revenue opportunity in 2028. But shifting business models, new technologies, and alternative payment methods are changing how key card players compete for a share of this revenue.

Italy鈥檚 digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

Australia鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.

PayPal Ads offers unique ad targeting via transaction data: Access to PayPal鈥檚 400 million users aims to transform digital advertising for small and medium-sized businesses.

India鈥檚 commerce landscape is undergoing rapid transformation, fueled by booming ecommerce, rising mobile shopping, and the growing influence of social media.

Issuers and POS providers need to offer fast, secure checkout experiences.

Gen Z is feeling squeezed: High living costs are driving Gen Zers to spend nearly twice as much as they save, which is leading them to prioritize essentials.

Despite an industrywide push to grow via nonmerchant partnerships, BNPL players still rely on individual deals to reach large merchants

This varies across types of financial products, with more consumers seeing content on credit cards and digital wallets than any other product. Still, the wide overall reach shows that social media reviews and recommendations from creators are now commonplace and effectively bring awareness to financial products.

Advertisers鈥� push for a unified strategy across retail media, loyalty programs, and merchandising is raising the bar on data and transparency. Paul Lentz, executive director and head of strategic development at CVS Media Exchange, shares how new collaborations鈥攆rom The Trade Desk to social platforms鈥攃an help brands see every ad dollar鈥檚 impact.

The explosion of softPOS is reshaping the POS landscape and forcing hardware and software providers to pivot

US financial media network ad spend will soar to $1.22 billion in 2026, nearly doubling from $640 million in 2025鈥攁 66.8% compound annual growth rate (CAGR), per our May 2025 forecast.

They need to continue pushing the digital wallet innovation for seamless payment experiences. Recent examples include Fastlane by PayPal and Sign-in with Klarna, which allow users to check out with only one click at any of these brands鈥� merchant partners. This can reduce checkout times and increase conversion.

The partnership highlights the importance of individual merchant deals and larger platform tie-ups

It鈥檚 is betting that hardware rollouts and vertically integrated offerings can stave off competitors.