Embracing mobile gives consumers access to a branded experience both online and in-store, while in-store technologies bring the digital world into the physical. To cater to shoppers no matter where or how they shop, brands should also make sure they’re balancing in-store and online rewards as well as D2C and wholesale commerce.
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| Jul 28, 2023
Whether you’re an established brand like Wendy’s or a young D2C building an audience, understanding the right mix between organic and paid social is key, especially as the line between the two blurs. “I think paid is planned paid, and organic has opportunistic pay that could go along with it,” said Jimmy Bennett, vice president and global head of brand engagements and partnerships at Wendy’s.
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| Jun 8, 2023
Thursday Night Football shows viewership metrics don’t say it all: Amazon’s Black Friday audience was far lower than expected, but DTC opportunities drove brand excitement.
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| Dec 4, 2023
Tapestry brings its D2C and wholesale teams together to create a consistent brand experience across channels, while Hollister enables teens to fill their carts and send to a parent for purchase. Instacart and eBay find ways to offer customers more value.
Article
| May 16, 2023
For August, a digitally native direct-to-consumer brand of period care products, TikTok gives more than it takes down. For example, in January 2020, its launch video was immediately removed by the platform. “I still get videos taken down for what the app believes is graphic content,” said August co-founder Nadya Okamoto. Still, Okamoto credits TikTok for helping her cultivate a community of nearly 4.5 million followers across her personal and brand TikTok accounts, as well as allowing her to open a dialogue for authentic marketing.
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| May 2, 2024
D2C brands, as well as some larger brands like McDonald’s, have been eager to experiment with AppLovin and have seen good initial results. But it’s an open question as to whether those results will improve with more data or worsen as more ads appear.
Report
| May 20, 2025
“Consumer acquisition costs have gone up. Data is harder and harder to access. It’s trickier to figure out how to target our consumer in the right way.” That’s Kendra Scott’s CMO Michelle Peterson, summarizing the state of marketing right now.
The jeweler has found success both online and in-store by leveraging its D2C roots, pushing a viral TikTok presence, and working with the right influencers.
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| Apr 17, 2023
Between the lines: The volatility creators experience with brand and platform payments have allowed creator platforms that offer direct-to-consumer monetization like Kajabi, Patreon, and Substack to flourish. The turmoil at TikTok and in the political landscape have accelerated their growth, and prompted other platforms to offer major cash incentives or bonuses to TikTok creators.
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| Mar 12, 2025
Pfizer’s health answers service follows last year’s launch of a D2C platform where patients can connect to telehealth providers and order over-the-counter health products. These offerings put Pfizer ahead of traditional pharma company websites that contain resources to help patients, such as educational information on medications and treatments, drug discount cards, and insurance-related assistance.
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| Mar 7, 2025
(This back-and-forth marketing battle between Big Pharma and D2C weight loss drug players was a prediction we got right in our Health Trends to Watch 2025 report.).
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| Mar 4, 2025
If Netflix can keep WWE fans engaged, other leagues may follow, accelerating the shift from linear TV to direct-to-consumer sports streaming. WWE Raw’s move to Netflix is a bold experiment in sports entertainment streaming—one that could either cement wrestling as a mainstream digital draw or test the limits of Netflix’s ability to sustain weekly live programming.
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| Mar 10, 2025
Comcast CEO Brian Roberts noted that “98% of the viewing on Peacock does not include the spun networks,” adding those assets “need their own direct-to-consumer digital initiatives and focus and investment.”. While networks like CNBC, MSNBC, and USA still generate strong cash flow and ad revenues, their long-term future depends on finding new ways to engage audiences.
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| Feb 3, 2025
Digitally native D2C brands embrace traditional retail strategies: More are inking partnerships with retailers like Amazon and Walmart to expand their reaches and offset soaring acquisition costs.
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| Oct 9, 2023
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| Mar 10, 2023
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| Mar 21, 2023
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| Jul 27, 2023
The news: Direct-to-consumer (D2C) brand Quince raised $120 million in a Series C funding round co-led by Notable Capital and Wellington Management. Quince has raised more than $350 million in funding to date, per PitchBook. A sweet spot: The latest funding round validates the retailer’s brand positioning.
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| Jan 29, 2025
He thinks that D2C drug advertising doesn’t improve patients’ health while theorizing that media networks aren’t critical of Big Pharma in their news coverage since they depend on the industry’s ad spending. Why it matters: We’ve previously stated that an outright ban on D2C pharma advertising is very unlikely.
Article
| Feb 13, 2025
Direct-to-consumer advertising revenues: Down 2% YoY. If Indian service Disney+ Hotstar is excluded, D2C ad revenues were up 16% YoY. The subscriber dip: Disney had warned it expected a “modest decline” in Disney+ subscribers during the holiday season due to a recent price hike and the end of certain promotions.
Article
| Feb 6, 2025
Yes, and: The acquisition signals that Teladoc is focusing on its employer and health plan customers more than its direct-to-consumer business. The company’s D2C digital mental health business, BetterHelp, is facing headwinds such as high advertising costs that hinder its ability to acquire new customers.
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| Feb 6, 2025
DTC Revenue Growth: Up 8% in Q4, driven by Paramount+ and Pluto TV. Streaming is the growth engine: Executives remain bullish, expecting Paramount+ to achieve domestic profitability in 2025 as part of a shift toward a streaming-first strategy. We expect the service to generate over $600 million in US ad revenues this year (see chart).
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| Feb 26, 2025
Stuart Weitzman will be a “lead brand” for Caleres that fits squarely within the company’s suite of global, direct-to-consumer labels. Kontoor’s addition of Helly Hansen deepens its outdoor and workwear presence, reinforcing its Wrangler and Lee-driven strategy.
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| Feb 19, 2025
Meanwhile, direct-to-consumer (DTC) pharma company Hims & Hers will run its first Super Bowl ad. While the provocative ad touts the company's GLP-1 weight-loss medication, a low-cost competitor to name brands Ozempic and Wegovy, it also highlights cultural frustration with the US healthcare system at large. "Something's broken, and it's not our bodies," the ad says. "It's the system.".
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| Feb 6, 2025
Additionally, there is mounting concern among doctors who view the “non-traditional" (e.g., D2C companies, telehealth platforms) weight loss drug market as problematic, according to a December 2024 Sermo survey.
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| Jan 28, 2025
If Disney’s standalone D2C ESPN app ever comes to fruition, it would likely become a disruptive player very quickly. People who watch Netflix love it. Netflix’s active users are deeply engaged, and its user base is so large that it also leads in time spent for the whole country.
Report
| Mar 7, 2025