蘑菇AV

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

While Amazon, Walmart, Apple, and eBay will remain the top three US retail ecommerce companies by sales this year, more category-driven etailers like Carvana and Chewy are moving up the ranks. Carvana has been up and down in recent years, according to our 鈥淭op 15 US Ecommerce Companies Forecast鈥� report. In the years prior to the pandemic, Carvana鈥檚 sales grew by triple digits.

How Shopify, eBay, and Etsy use AI to strengthen seller relationships, customer experience. Advancements in AI, other tech are the top concern for executives in 2024.

Retail media includes digital advertising that appears on websites or apps that are primarily engaged in retail ecommerce or is bought through a retailer's media network or demand-side platform (DSP); examples of websites or apps primarily engaged in retail ecommerce include Amazon, Walmart, and eBay; examples of retail media networks include Amazon's DSP and Etsy's Offsite Ads; includes ads purchased through

The average Temu user spent 18 minutes per day on the app in Q2 2023, nearly double the 10 minutes they spent on Amazon and 11 minutes on AliExpress and eBay, per an Apptopia analysis. Social butterfly: A major driver of Temu鈥檚 success is the app鈥檚 investment in paid social media.

Walmart will grow its ad revenues by 39.1% this year in the US, faster than Amazon, Etsy, and eBay, according to our forecast. However, its $3.16 billion in ad revenues are only a fraction of Amazon鈥檚 $33.96 billion. The next phase of retail media will be marked by a move to in-store media formats, according to our analyst Andrew Lipsman.

Others will fare at least somewhat better in terms of growth compared with 2023, with just eBay and Carvana expected to show modest declines next year. Marketplaces are growing in importance. Amazon鈥檚 third-party marketplace has been driving its ecommerce growth and now accounts for nearly two-thirds of its sales.

How Shopify, eBay, and Etsy use AI to strengthen seller relationships, customer experience. The Power of Generative AI in the Buyer鈥檚 Journey (Insider Intelligence subscription required). Methodology: Data is from the January 2024 IBM, "2024 Consumer Study: Revolutionize retail with AI everywhere." 20,000 adults ages 18+ worldwide were surveyed online during September-October 2023.

Cover Genius saw a 1,900% increase in policies sold through retail partners (including Amazon and eBay) and an 865% increase in sales through travel partners (like Ryanair and Turkish Airlines) from 2021 to 2022. US-based auto insurtech Root generated $310.8 million in revenues last year.

A quarter (25%) of Temu鈥檚 customers also shop via TikTok Shop, as do 17% of Etsy, 14% of Ebay, and 12% of Amazon customers. What it means: The competition is heating up among retail marketplaces.

Marketplaces (eBay, Amazon). Mass merchandisers (Walmart, Target, Best Buy). Discount warehouses (Costco Wholesale). Grocers (The Kroger Co.). Department stores (Macy鈥檚). Category specialists (The Home Depot). Delivery services that support retailers (Instacart). Retail media鈥檚 scope is expanding as networks move further into video and CTV.

By May 2023, Temu鈥檚 US online traffic ranked it as the fourth-most-visited retailer, per Comscore data, after Amazon, Walmart, and eBay. Shein seeks expansion beyond its brand鈥檚 fast-fashion dominance. Shein is betting future growth will come from partnerships with more brands, such as its recent investment in Forever 21 to design, produce, and sell apparel for the label.

OSP鈥檚 demise, along with cutbacks of similar programs at competitor retailers such as eBay, Target, and Wayfair, has many of those same publishers going back to the drawing board. Influencer videos have gotten hot 鈥� and less lucrative. Amazon isn鈥檛 backing away from on-site content.

.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.

That includes a tongue-in-cheek tweet about how water from the ride Dudley Do-Right鈥檚 Ripsaw Falls isn鈥檛 for drinking or selling, in reference to Disney fans selling water from Splash Mountain on eBay when the ride shut down in January. Who is still using Twitter? Twitter will lose 14.5 million monthly users worldwide this year, per our latest forecast. User losses will be sharpest in the US.

.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.

So in the fourth quarter of 2022, for example, eBay disclosed that it had 2 million advertisers in its retail media network. And building those relationships for emerging ad formats can sometimes take years. And retail media basically has those relationships in place right now. Marcus Johnson:. Mm-hmm. So you mentioned eBay.

But over time, major sellers like Walmart, Instacart, eBay, Target, and Kroger will carve out significant shares, pulling potential spending away from Amazon鈥攁nd Google. An economic downturn will not stop the party. Retail media networks get advertisers as close as possible to the bottom of the sales funnel, which is what ad buyers often prefer during recessions. To see the full forecast, click here.

.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.

I think a lot of gen AI search is meant to optimize the long tail, which is really useful for Google, but also eBay, ThredUp, a lot of marketplaces that have a really, really large consideration set of products. I think you're right. An Alo Yoga might not necessarily, something with smaller inventory, might not necessarily be great for hammering down those exact sort of product specifications.

.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.