Search Results for ecommerce brazil

Amazon Has the Most Well-Known Retail Media Solution in Latin America, but Regional Players Are Gaining Ground in Brand Awareness (% of ad buyers in Latin America who are aware of select regional RMNs, June 2023 & July 2024)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Paid Media Channels Ad Buyers in Latin America Will Use to Place Digital Ads, June 2023 & July 2024 (% of respondents)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Retail Media Falls Short on Creative Freedom and Data Sharing for Advertisers in Latin America (% of retail media ad buyers in Latin America, July 2024)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Retail Media鈥檚 Growth in Latin America Hinges on Fixing Standardization and Measurement Gaps (% of retail media ad buyers in Latin America, July 2024)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Advertisers in Latin America Want Standardized Sales-Related Metrics to Better Assess Campaign Performance (% of retail media ad buyers in Latin America, July 2024)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Cross-Border Ecommerce Penetration Varies Widely in Latin America, Driven by Differences in Taxation and Regulation in Select Markets (cross-border retail ecommerce buyers as % of digital buyers worldwide, by country, 2025)
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Dec 13, 2023
Source: 蘑菇AV
Social Buyers Penetration Worldwide, 2024 (% of digital buyers)
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Oct 1, 2023
Source: 蘑菇AV
Amazon Ad Revenue Share in Select Countries Worldwide, 2024 (% of total retail media ad spending)
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Nov 1, 2023
Source: 蘑菇AV
Social Buyers Worldwide, by Country, 2023 (% of population)
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Jul 20, 2023
Source: Insider Intelligence | eMarketer
Retail Media Digital Ad Spending Share in Select Countries Worldwide, 2024 (% of total digital ad spending)
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Nov 1, 2023
Source: Insider Intelligence | eMarketer
Retail Media Ad Spending Share in Select Countries Worldwide, 2024 & 2028 (% of total digital ad spending)
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Mar 29, 2024
Source: 蘑菇AV
How Latin America retail ecommerce players fared in 9M 2022鈥攁nd what this means for 2023
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Nov 23, 2022
Worldwide Digital Ad Spending Forecast H2 2024 Update: Solid Growth Projected Across the Board for Most Formats, Channels, and Publishers
This year, TikTok will pull in 22 times the ad revenues of fellow fast-grower Mercado Libre ($1.02 billion), but Latin America鈥檚 largest ecommerce retailer will rapidly ascend the advertising ranks in the coming years. Click here to view our full forecast for digital ad revenue growth by company worldwide. Amazon will get a growth boost from its OTT video service.
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May 29, 2024
Consumers鈥� evolving search habits fuel retail media advertising in Western Europe and Latin America
Brands can now place advertising on in-store digital screens, in parking lots, on shopping carts, and in shopping aisles.
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Feb 9, 2023
Importance of Retailers' First-Party Data Among Ad Buyers* in the Americas, by Country, Nov 2023 (% of respondents in each group)
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Nov 9, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau of Canada (IAB Canada); Interactive Advertising Bureau (IAB); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay)
Top 10 Countries, Ranked by Retail Ecommerce as a Share of Total Retail Sales, 2024 (% of total retail sales)
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Jan 1, 2024
Source: Insider Intelligence | eMarketer
Return on Ad Spending (ROAS) for Amazon Ads in Select Countries, 2022
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May 3, 2023
Source: Macarta
Return on Ad Spending (ROAS) for Amazon Ads in Select Countries, 2023
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May 3, 2023
Source: Macarta
Return on Ad Spending (ROAS) for Amazon Ads in Select Countries, Q1 2023
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May 3, 2023
Source: Macarta
Retail Media Digital Ad Spending Growth in Select Countries, 2024 (% change)
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Nov 1, 2023
Source: Insider Intelligence | eMarketer
Delay in Sending/Receiving Cross-Border Payments According to B2B Decision-Makers Worldwide, by Country, Feb 2023 (% of respondents)
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Mar 22, 2023
Source: Rapyd
Countries From Which Cross-Border Buyers in the Americas Have Made Cross-Border Digital Purchases, by Country, Oct 2022 (% of respondents)
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Jan 26, 2023
Source: International Post Corporation
Consumers Worldwide Who Will Quit a Brand If Their Experiences Are Not Personalized, by Country, Jan 2023 (% of respondents)
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Mar 29, 2023
Source: Twilio
Retail Ecommerce Sales, by Market, Channel Share, and Market Dominance, 2022 (billions and % of total)
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Dec 1, 2022
Source: eMarketer
Cross-Border Retail Ecommerce Buyer Penetration, by Country, 2024 (% of digital buyers)
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Oct 1, 2023
Source: Insider Intelligence

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