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They are using loyalty data to personalize challenges and rewards, creating a more individualized and engaging experience for shoppers. Asda is leveraging AI for its Asda Rewards program, which enables shoppers to add to their 鈥渃ash pot鈥� by completing in-app missions and buying designated products. Carrefour uses AI for its Challenges initiative.

Roughly 7 in 10 US retailers (68%) said that ecommerce theft and fraud were a bigger concern in 2024 than the year prior, per an NRF report. 1 in 4 higher-income shoppers reported engaging in some kind of first-party fraud during the holiday season鈥攕uch as disputing legitimate credit card charges or falsely claiming packages were stolen鈥攃ompared with just 11% of low-income consumers, according to a survey

Shein stumbles under UK regulators鈥� scrutiny: The ecommerce platform failed to relieve concerns about forced labor in its supply chain as it prepares for a more challenging operating environment.

Cross-border sales are booming in Western Europe despite a slowdown in adoption. As China鈥檚 ecommerce giants eye European expansion, local retailers face a competitive threat鈥攁nd a substantial opportunity.

Primark expects its US and European expansion to contribute roughly 4% to sales growth in fiscal 2025. Next is banking on a 14% increase in overseas online sales in the 12 months to next January鈥攃ompared with just a 1.4% rise in UK full-price sales.

But the average standard delivery time across the top 1,000 ecommerce retailers in Europe鈥攊ncluding the UK鈥攊s 5.77 days, per a July 2023 report by RetailX. A key to fast delivery is having inventory as close to the customer as possible.

The digital landscape in Europe is slowing, but opportunities for advertisers, brands, and retailers still exist. Knowing where to look to achieve the best outcomes will be paramount.

Tom Holland鈥檚 Bero brand is now in 1,400 Target stores: The nonalcoholic beer aims to chart a course similar to the success of celebrity-driven spirits brands.

With demand cooling stateside, both ecommerce giants ramped up digital ad spend in Europe as they sought to drive growth. The EU鈥檚 proposed tax appears to be a defensive play that shields local retailers from an influx of cut-rate goods that might otherwise be dumped in the region.

With the majority (55%) of Currys鈥� sales taking place in stores鈥攁 proportion that鈥檚 held steady for the past three years鈥攖hose impressions have a solid chance of convincing shoppers to make a purchase.