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Social media users in select countries (US, UK, Australia, France, and Saudi Arabia) trust brands over influencers when it comes to finance, apparel, and skincare, per an October study from Snap Inc. and IPG Magna. Finance is where this trend is most pronounced.

Ecommerce payment preferences vary country by country, but digital wallets now lead in Denmark, Germany, Ireland, Italy, Spain, and the UK, giving them the biggest overall share of European ecommerce transaction values, per a March 2023 report by FIS.

Moët Hennessy -owner LVMH buys a stake in French Bloom: The investment represents the first move by Champagne’s biggest producer into nonalcoholic beverages.

After three years of wild fluctuations in retail and ecommerce sales growth, a sense of stability and normalcy is slowly emerging. A healthy if unspectacular rebound for ecommerce is in the cards, and most national markets are heading in the right direction.

51% of global shoppers say the top reason they shop in-store is to experience products firsthand before buying, according to February data from Criteo.

General Mills sharpens its focus on high-margin core brands: The company agreed to sell its North American yogurt business, which includes the Yoplait brand, for $2.1 billion.

Few safe harbors: Finding other markets to replace the US—which accounts for roughly one-third of Shein’s revenues—is a tall order, especially as countries like France look to impose fees on low-cost parcels originating from China. Ecommerce shipments from China plunged by 65% YoY in the first three months of 2025, per The Guardian.

However, both ecommerce retailers saw only slight increases in daily active users, with Shein’s UK daily active users growing 5% MoM and Temu’s growing 10%. While the increase in ad spend was heavily concentrated on the UK and France, the platforms also boosted spend in Germany, Spain, and Italy.

There are few other events that bring together as many of the world’s top CMOs as Cannes Lions, providing ample opportunity for tech, social, and ecommerce firms to mingle with and pitch their growing (or struggling) ad businesses to the C-Suite. Amazon arrived at Cannes in full force in 2022, and this year will be no different.

And, brands will have to justify pricing and deter shoppers from trading down, which means rethinking pack sizes, loyalty discounts, or product improvements to maintain price premiums. Search Advertising and Retail Media Will Flourish. Every euro spent on digital ads must pull its weight in 2023.

In France and the UK, digital is the majority media and has been for some time—since 2022 in France and 2016 in the UK. Digital advertising’s appeal is growing rapidly. Eyeballs still remain in traditional media, but legacy platforms will struggle to improve revenues as digital takes hold.