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Ecommerce payment preferences vary country by country, but digital wallets now lead in Denmark, Germany, Ireland, Italy, Spain, and the UK, giving them the biggest overall share of European ecommerce transaction values, per a March 2023 report by FIS.

Klarna Card is already live in Sweden and Germany. Competitive backstory: Klarna is an international leader in the BNPL space, with its gross merchandise volume (GMV) dwarfing its nearest competitor, Affirm, four times over. But the two are, virtually tied in terms of US payment volume, per our forecast.

Outside of China and the US, the rest of the world’s share of retail media ad spend will grow slowly over the next few years, bolstered by markets in the UK, Germany, and Canada. Use this chart: Marketers and media strategists should start expanding budget planning beyond China and the US, especially into fast-growing retail media markets.

Our annual report on ecommerce in Canada highlights our most recent forecasts for all flavors of retail, including brick-and-mortar, digital buying, and mobile commerce.

After three years of wild fluctuations in retail and ecommerce sales growth, a sense of stability and normalcy is slowly emerging. A healthy if unspectacular rebound for ecommerce is in the cards, and most national markets are heading in the right direction.

51% of global shoppers say the top reason they shop in-store is to experience products firsthand before buying, according to February data from Criteo.

Amazon can stake a claim as one of Canada’s top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.

Like its remaining quick-commerce brethren, the company is squarely focused on profitability and improving unit economics—which it has done in part by reducing the number of markets it operates in to just Germany and The Netherlands, and by partnering with delivery firm Just Eat Takeaway, per TechCrunch.

The threat of recession is holding back digital ad spending in Germany, particularly in influential industries like automotive. If the worst case can be avoided, though, 2024 offers promising signs for growth.

Almost half of internet users in France and Germany said they regularly or always base purchasing decisions on environmental impact, per June 2022 data. At least one-third of respondents in five other European markets said the same. Service providers can also benefit from a push toward eco-friendly initiatives.

Intel, Groupon, Workday announce layoffs: The historic bloodletting in Big Tech isn’t letting up anytime soon. While laid-off workers are left to evaluate their options, some companies are eager for Silicon Valley talent.