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And there are things happening in the US regarding the ESPN/Fox/Warner bundle deal. I've got that right. I've got the right three companies? Yeah. Ethan Cramer-Flood:. Yes. Bill Fisher:. Talk to me a little bit about that, is that something that might be the future of rights for sports events? Paul Verna:. It's certainly pointing the way toward a future.

In April, folks spent close to 10% of all of their TV time, all of their TV time, 10% of it watching YouTube on the big screen according to Nielsen, that's more time that was spent with either individually NBC universal content, paramount Warner Brothers Discovery or Netflix only Disney contents, which includes of course, Disney plus, Hulu and ESPN plus combined, only Disney content was watched more than

In April, folks spent close to 10% of all of their TV time, all of their TV time, 10% of it watching YouTube on the big screen according to Nielsen, that's more time that was spent with either individually NBC universal content, paramount Warner Brothers Discovery or Netflix only Disney contents, which includes of course, Disney plus, Hulu and ESPN plus combined, only Disney content was watched more than

Disney will attract major attention at Upfronts: Ad-supported subscribers surpassed 157 million, giving it a leg up over the competition.

With most of the US already watching, growth in overall OTT viewership has slowed to a crawl. But some platforms, formats, and service tiers are still booming, and digital pay TV is complicating the linear TV narrative.

Insider Intelligence Senior Director of Briefings Jeremy Goldman, explains that, "As the current NBA media rights contracts with ESPN and Warner Bros. Discovery approach expiration in 2024, 2025, which would be not this coming season, but next, negotiations for the next round are set to ramp up with big tech, think Apple and Amazon also vying for a piece of the action," coined to Bloomberg.

They're playing ABC, NBC, they're playing Sports ESPN. There's already ads there, right? So then it's the next level of screens that are retail media in-store-esque, which I still don't believe is where we're going to be. It's just so expensive. Every person there is different.

It wasn't ESPN, the main channel, it was some shows that were sports content surrounding the main channel. The hope is giving folks the real highest profile CNN content and giving it to them for free will make a difference. In this article saying that they're trying to combat a multi-year rating slump starting to hit the bottom line, so looking to do something to change that. Let's move to round four.

So if you combine the cost of HBO Max, Hulu, Disney Plus, ESPN Plus, Netflix and Amazon Prime, you're coming to a total of $65. And that doesn't discount buying an annual subscription. Some services offer that. That compares to the average US monthly cable bill, sorry, the ranges that I found were all over the map.

ESPN won the three-year deal. They've bid or considered competing for rights to tennis cycling and other lower profile leagues as well. I mean, Stephanie, Oscar, what do you think? I mean, if it's not live sports, do you think that live events could work because I mean-. Stephanie Taglianetti:. Well, yeah.

According to ESPN, the women's final, which saw Louisiana State defeat Iowa 102 to 85 averaged nearly 10 million viewers peaking at 13, making it the most watched women's college basketball game ever and the most streamed sporting event, women's or men's to date on ESPN+.

Netflix and YouTube are siphoning subscription revenues from pay TV’s losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.

Netflix’s advertising strategy is evolving as streaming services raise subscription prices to sway users to ad-supported tiers.

The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.

Netflix will generate more than $14 billion in US OTT subscription revenues this year, more than any other company. Disney will come closest to Netflix, but that’s after Disney+, Hulu, and ESPN+ revenues are combined. Netflix will account for more than one-fifth of total OTT subscription revenues this year; no other service comes close.