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Facebook is projected to lose users in several major markets: Meta may need to lean more heavily on its other platforms to sustain growth.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥嬧��

TikTok shifts away from free traffic for US merchants: The change will require businesses to pay for ads for visibility, but TikTok remains a critical touchpoint.

The news: Cybersecurity researchers discovered 16 billion leaked login credential files across 30 previously unreported data sets. It鈥檚 considered the biggest data breach in history, affecting major platforms including Facebook, Google, Apple, GitHub, Telegram, and US government services, per Fortune. Our take: With billions of credentials now on the loose, marketers should treat brand systems as compromised. Auditing accounts, enforcing password resets, and demanding stricter multifactor or QR-code based methods are necessary safeguards. The cost of prevention pales compared to recovering from compromised campaigns, stolen customer data, and ransomware resulting in damaged brand reputation.

Germany鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals the trends shaping digital spending, retail sales, and more.

Italy鈥檚 digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

On today鈥檚 podcast episode, we discuss how much the merger with xAI can move the needle for X, if the social platform can recoup the kinds of ad dollars it was making before Elon Musk bought them, and where X users have migrated to (if anywhere). Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Marisa Jones and Emmy Liederman. Listen everywhere and watch on YouTube and Spotify.

Highlight the latest trends in digital media, advertising, and ecommerce as major markets mature and smaller ones fuel new growth.鈥� Explore who stands to gain from evolving consumer habits and the shift toward digital-first business strategies.鈥� Identify the implications these trends present for brand marketers, agencies, and retailers.鈥�

While over half of US marketers use YouTube for influencer marketing, the platform falls behind influencer hubs like Instagram, Facebook, and TikTok. The NewFronts updates are part of a broader effort to convince creators and brands to shift attention to YouTube.

Digital ad giants beat Q1 expectations, but tariffs, regulation, and slowing growth signal choppy waters ahead. This report breaks down which platforms are thriving, which are stalling, and what鈥檚 next for search, social, streaming, and retail media.

Meta wants 1 billion Meta AI users this year: The company is hoping its strong Q4 performance can propel it through a year rife with challenges.

CEO Aravind Srinivas says Comet will track user activity to build deep profiles for hyperpersonalized ads but risks alienating privacy-focused users.

础濒辫丑补产别迟鈥檚 advertising empire is under considerable legal and regulatory pressure in the US and EU, and Meta, Amazon, and TikTok face their own legal problems in various major markets. However, we have not yet adjusted any of our forecasts for potential government action.

Strong Q1 ad results show resilience: But AI, tariffs, and antitrust pressures will reshape how and where marketers spend in 2025.

Many top social advertisers鈥攔etailers, consumer packaged goods (CPG), and small businesses鈥攚ill be hit hard by tariffs. But social is a flexible channel: As some advertisers pull back, others will seize lower prices. Although Meta and TikTok now rely on Chinese retail advertisers like Temu and Shein, their scale, performance, and huge, diverse user bases should serve them well.

Tools like Smart+ and Content Suite help brands find trending creator content, predict ad success, and target more precisely.