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Key stat: Omnia's unveiling comes as consumers are hitting peak adoption rates for health-related smart devices, including wearables. 80 million Americans currently use a health-focused smart wearable, and we project 90 million to use one by 2028. Our take: We’re skeptical of consumers’ appetite for Omnia’s (or any) smart mirrors.

In 2024, adults will spend 42 minutes online per day with connected car systems, smartwatches, smart speakers, smart appliances, and other ancillary devices. This category continues to tick up each year—a challenging scenario for marketers, given that many of these devices are suboptimal for advertising. Among activities, TV will remain on top, though time spent will drop under 3:00 per day.

The rise of interest in AI-enabled wearable devices could trigger a wave of new AR smart glasses in the coming years. Meta and Apple are likely candidates—and possibly Google, as it considers reviving its Glass AR product, this time with a genAI twist. AI will be a key factor in boosting immersive media adoption rates.

Form factor is Gemini’s secret weapon: With Gemini landing across every Google touchpoint, it’s poised to dominate as Apple fumbles Siri and Amazon slaps a fee on Alexa+.

Glasses galore: As we predicted, smart glasses were everywhere at CES, and we expect them to be the Next Big Thing in wearables. Glasses far outnumbered smart rings or other wearable devices at the show. Here are some of the new entries:.

Software support for its 3-year-old Car Thing smart device for vehicles ended in December due to a lack of demand, rendering the product nonoperational. Spotify might have a better shot when facing EU regulators than Amazon due to its smaller size and European roots.

Smart glasses were a dominant trend at this year's CES, where they far outnumbered other wearable devices like smart rings. The many devices shown this year did everything from live translation to AR display to capturing images/video. But as the tech and adoption evolves, this wearable tech has the opportunity to play an outsized role in retail media.

And again, for me, the closest parallel are smartwatches. So they weren't the first smartwatch with the Apple Watch. I think [inaudible 00:14:52] may have been the first one, but in 10 years they totally dominated the market to the extent that they outsold just regular digital watches. So yeah, I would expect Apple, possibly Google, even Samsung to get in on this market.

Examples include smartphones with built-in AI assistants, smart home devices, and AI-powered wearables. AI hallucination is a phenomenon where an AI system generates content that is inconsistent, nonsensical, or not based on facts. Hallucinations can be exacerbated by training data that is insufficient, false, or biased.

HP claims Humane’s AI tech—but not its hardware: HP will buy Humane’s AI software and patents for $116 million. The struggling Ai Pin won’t survive the deal.

Personalized pricing and discounts: GenAI tools can help life insurers better analyze data from wearables like Fitbits, which some insurers already offer discounts for wearing, per the American Hospital Association. With these analytics, life insurers can offer personalized pricing to customers who maintain healthier lifestyles, incentivizing healthier behavior and reducing risks of expensive claims.

The news: China is expanding its national trade-in program to include consumer electronics such as smartphones, tablets, and smartwatches—a move that may boost sales in the near-term but is unlikely to drive long-term economic recovery. A bigger problem to solve: Beijing has been noticeably reluctant to deliver the widespread stimulus measures necessary to buoy consumer confidence and unlock spending.

Dedicated voice assistant wearables flopped, pushing AI startup Humane to pivot its Ai Pin into a software offering. Zooming out: We expect that market share for voice assistants will remain relatively flat this year, with Alexa’s user base forecast to grow 2.6% YoY, Siri’s 3.3%, and Google Assistant’s 4%, per our forecast.

The companies with the most popular products and largest user-base stand to benefit from AI’s transition away from browser apps to personal computers, smartphones, and wearable devices. AI meets search: The most impactful development in 2024 is AI’s shift into the search market.

Samsung’s headset is slated for release in 2025 and is likely the reference design for future Android XR wearable devices. The company plans to undercut the Vision Pro’s $3,500 price. The challengers: Google and Samsung are entering the XR space at an interesting time, when other XR ventures have fallen flat. Apple’s Vision Pro has been regarded as an expensive flop.

Ray-Ban Meta Smart Glasses created a roadmap for rival products, and its success highlights how the wearables can be especially useful for content creators and advertisers. 4. GenAI search: Ad-supported genAI search models enable mass adoption and are already driving higher engagement and revenue for Google.

The news: Dexcom launched a generative AI (genAI) platform that analyzes data from users’ wearable biosensors to help them better understand how their lifestyle behaviors affect their glucose levels. Dexcom says it’s the first continuous glucose monitor (CGM) manufacturer to integrate genAI into glucose biosensing tech.