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Nevertheless, some consumers may opt for a smart watch instead. Smart watch shipments will grow about 2.9% between 2024 and 2028, per IDC, compared to 17% growth for smart ring shipments. Smart watches still reign over the market due to sheer numbers: Shipments will total 175.2 million in 2028, compared to 3.1 million for smart rings.

Continued innovation in its Llama multimodal AI models and quick integration of AI search into social media services and wearables like Ray-Ban Meta Smart Glasses indicate continued AI expansion. AI’s role in dynamically tailoring content, particularly within Instagram Reels, makes it a key factor in Meta’s engagement goals.

Wearables revenue dropped 3.3%, which could be due in part to declining sales of its Vision Pro headset. Apple’s Q4 profits were dragged down by a one-time €9.5 billion ($10.3 billion) tax fine paid to Irish regulators, resolving a European Commission (EC) investigation that started in 2016. AI discussions: Mentions of AI on the Q4 earnings call dropped to 39, down from 45 mentions in Q3.

The fashion, electronics, and home goods sectors especially are leaning heavily into affiliate programs to drive high-quality traffic and measurable sales growth. Affiliate marketing resonates with younger demographics, particularly Gen Z and millennials, who actively engage with affiliate content on social media and exclusive discount sites.

Examples include smartphones with built-in AI assistants, smart home devices, and AI-powered wearables. AI hallucination is a phenomenon where an AI system generates content that is inconsistent, nonsensical, or not based on facts. Hallucinations can be exacerbated by training data that is insufficient, false, or biased.

AI can support attendees’ experiences via event chatbots (e.g., LiveChat), wearable technology, and branded apps (e.g., Bizzabo). These tools can streamline attendee interactions and assist with registration, provide real-time event details, answer questions, facilitate networking, and offer personalized recommendations. Track and measure the impact of events.