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In many countries—including the US, the UK, Germany, and France—its share is north of 70%. Its share is much lower in Latin America, where Mercado Libre has emerged as a dominant force. The retail media market is starting to fragment outside of Amazon’s footprint. This is partly due to large domestic retailers investing in media networks.

Adults in France now spend more time with digital media than with traditional media. While media habits are fairly advanced in that respect, the country still sits behind the UK, so French marketers could look there for ideas about strategy.

However, unlike France and the UK (the European countries where we track this measure), there hasn’t been a significant drop-off. This year, total time spent will be down just 5 minutes from the 2020 high, while it will drop 37 minutes in France. Click here to view our forecasts for time spent with total TV and digital video in Germany and time spent with total TV and digital video in France.

Digital will help keep total media ad spending buoyant this year, just. A rebound is expected for 2024, with video advertising growing faster than any other format. Proportionally, though, video spend will remain relatively small in France and Germany.

Every year, as adland descends on the south of France for Cannes Lions International Festival of Creativity, there are a few topics that dominate the conversation. This year’s two hottest topics—creators and AI—didn’t deviate much from 2023, but the way each showed up on the Croisette and at the Palais did.

Cost, lack of third-party verification, limited on-site ad space, and limited activation options are some of the top challenges brands and advertisers in the US, France, Germany, and the UK face when using retail media networks (RMNs), according to an August 2023 DoubleVerify study.

The US isn’t the only country with serious talks of TikTok bans. Japan, the UK, Germany, and France are all countries with over 15 million TikTok users each that could be left with a lot of time on their hands if TikTok bans succeed.

The momentum was sustained in 2024 as France hosted the Olympics, with 9.6% growth (three times the global average) and total sales of $28.30 billion. Luxury sales in France will continue to track slightly above worldwide rates through 2028. India is poised for double-digit growth. The world’s most populous country accounts for just 2% of global luxury sales, according to Barclays estimates.

The UK leads the pack, followed by France, Germany, and Nordic countries, per TechCrunch. Rising AI venture capital in new regions signals the AI industry’s decentralization. The recent popularity of China’s DeepSeek may drive a flurry of startup investments pushing for innovation. By the numbers:.

Amazon’s shares in other countries that we forecast are lower: 13.5% in the US, 10.1% in France, 9.3% in the UK, 5.0% in Mexico, and 1.4% in Brazil. The high share in Canada reflects the limited retail media competition from domestic publishers initially. But companies like Loblaw and Canadian Tire are now making large investments in retail media.

The survey was conducted in Australia, Belgium, Brazil, Canada, Chile, France, Germany, India, Italy, Japan, Mexico, Netherlands, Nigeria, Poland, Singapore, Spain, South Africa, South Korea, United Arab Emirates (UAE), the UK, and the US, with approximately 1,000 respondents per country.

Social media users in select countries (US, UK, Australia, France, and Saudi Arabia) trust brands over influencers when it comes to finance, apparel, and skincare, per an October study from Snap Inc. and IPG Magna. Finance is where this trend is most pronounced.