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Gamers in France place the country at the No. 2 spot regionally for average daily time spent with the activity. At 55 minutes daily, it was 5 minutes more than the average for Western Europe. Globally, France ranked 18th among the countries included in the GMI Report. Audio consumption in France was relatively low across traditional and digital formats.

Acquiring Worldpay will also help Global Payments expand to new markets like Japan and France. The combined entity will also save money by eliminating redundant vendors, software, and organizational structures. Global Payments is forecasting approximately $600M in annualized run-rate expense synergies.

The news: As generative AI (genAI) use grows, many office workers are using AI without employers鈥� knowledge, per Ivanti鈥檚 2025 Technology at Work Report. 42% of employees in the US, the UK, Australia, Germany, Japan, and France are using AI at work, a 61.5% increase YoY. However, 32% are keeping their use of those tools a secret from employers.

France will see stronger growth in digital ad spending than both Germany and the UK this year. Most industries aren鈥檛 contributing to that growth, though, with only travel and retail seeing any significant investments.

Users in India, France, Hong Kong, and Taiwan can sign up two users on a single account. It costs more than an individual Premium plan but less than the Premium Family plan, which allows up to five users. Key stat: 88% of podcast listeners have taken some form of action because of a podcast ad, per Edison Research.

Shein, in particular, has worked to raise its profile and boost its credentials in key markets, launching fashion shows and partnering with local celebrities in countries from Brazil to France.

鈥淐ountries like France and Germany, and even Brazil...are becoming growth engines for us,鈥� she said. Reddit now supports 13 languages, up from 8 last quarter, helping users in non-English-speaking countries discover content and participate in local subreddits.

The Western Europe region of the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Norway, Netherlands, Portugal, Spain, Sweden, Switzerland, and UK.

Adults in France now spend more time with digital media than with traditional media. While media habits are fairly advanced in that respect, the country still sits behind the UK, so French marketers could look there for ideas about strategy.

Few safe harbors: Finding other markets to replace the US鈥攚hich accounts for roughly one-third of Shein鈥檚 revenues鈥攊s a tall order, especially as countries like France look to impose fees on low-cost parcels originating from China. Ecommerce shipments from China plunged by 65% YoY in the first three months of 2025, per The Guardian.

And tradition and trust have led adults in France and Germany to spend more time with print media. Digital displaces traditional as media consumption plateaus. While total media consumption has plateaued in all the countries in our forecast, time spent with digital media has continued to increase. Among the four countries, India is the fastest growing in digital media time spent at 7.6% YoY.

How we got here: Klarna became available to eBay shoppers in the UK, Austria, France, Italy, the Netherlands, and Spain in December 2024. Electronics, fashion, and collectibles are some of the most popular categories where eBay shoppers are paying with Klarna, according to the companies.

The company is expanding to Brazil this month after launching in France, Germany, and Italy in late March. Our take: The move to restructure reflects ByteDance鈥檚 growing dissatisfaction with TikTok Shop鈥檚 US performance鈥攄iscontent that is not really warranted given how quickly it has made inroads with shoppers, particularly in areas like beauty and apparel.

This week Spotify expanded its Partner Program to nine new markets including France, Germany, the Netherlands, and New Zealand. The expansion builds on strong momentum: Creator payouts grew over 300% year over year in January, with hundreds of podcast creators now earning over $10,000 monthly, and top earners reaching six-figure monthly revenues.

This will help put the UK, Germany, and France among the top countries for B2B digital ad spending outside of the US and China. At the other end of the spectrum, spending will remain limited in certain emerging markets. Click here to view our full forecast for B2B digital ad spending, by country. India and Mexico will see the fastest B2B digital ad spending growth by far.

Digital will help keep total media ad spending buoyant this year, just. A rebound is expected for 2024, with video advertising growing faster than any other format. Proportionally, though, video spend will remain relatively small in France and Germany.

Cost, lack of third-party verification, limited on-site ad space, and limited activation options are some of the top challenges brands and advertisers in the US, France, Germany, and the UK face when using retail media networks (RMNs), according to an August 2023 DoubleVerify study.

The US isn鈥檛 the only country with serious talks of TikTok bans. Japan, the UK, Germany, and France are all countries with over 15 million TikTok users each that could be left with a lot of time on their hands if TikTok bans succeed.

Every year, as adland descends on the south of France for Cannes Lions International Festival of Creativity, there are a few topics that dominate the conversation. This year鈥檚 two hottest topics鈥攃reators and AI鈥攄idn鈥檛 deviate much from 2023, but the way each showed up on the Croisette and at the Palais did.

In many countries鈥攊ncluding the US, the UK, Germany, and France鈥攊ts share is north of 70%. Its share is much lower in Latin America, where Mercado Libre has emerged as a dominant force. The retail media market is starting to fragment outside of Amazon鈥檚 footprint. This is partly due to large domestic retailers investing in media networks.

Retail media ad spending in Germany sits between France and the UK in terms of dollar value. But it鈥檚 far ahead in terms of digital advertising market share. The channel鈥檚 spend will approach $3 billion in Germany in 2024, accounting for more than a fifth of total digital advertising.

That figure will be 10 by 2028鈥攁s per the chart below鈥攁nd 12 by 2029, with Canada and France joining. China and the US will still account for roughly 70% of the total each year, but the rest of the world will produce about $2.5 trillion in ecommerce sales annually by the end of the decade. Click here to view our full forecast for retail ecommerce sales, by country. Behind the Numbers.

Items from South Korea and France鈥攖he two top importers of beauty products to the US鈥攁re currently subject to a 10% universal tariff. That number could rise to 25% for Korean imports and 20% for French goods once the temporary reprieve on reciprocal duties is up in July.