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鈥淔rom unboxing videos to watching YouTubers play video games, Alphas seek and enjoy self-directed control over their content. They love the excitement that these types of videos provide and imagine themselves in these situations.鈥�. 5. Retail media鈥檚 success depends on both networks and advertisers. Retail media ad spend shows no signs of slowing down, growing 22.5% next year to reach $55.31 billion.

Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

For example, a video game may consider advertising on a gaming publication. This rebrand would be attractive for partnerships like the existing one between Best Buy and CNET, where Best Buy features CNET content and CNET offers ads to Best Buy products. Advertisers should expect to see more of these in the future. This was originally featured in the Retail Media Weekly newsletter.

The ad format is an evolved version of TikTok Pulse, which guarantees ad placement along the app鈥檚 top 4% of trending content in 11 brand-friendly categories like pets, gaming, and sports.

Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

鈥淚t鈥檚 about proving that you can drive real business outcomes, whether that鈥檚 for a large CPG company, gaming company, or anything in between.鈥�. 鈥淲e鈥檙e in the outcomes business,鈥� said Alvin Bowles, vice president for Global Business Solutions鈥揂mericas at Meta.

Non-gaming apps are outpacing gaming apps by revenues as AI and regulations reshape the market. Read article. Honorable mentions:. Google鈥檚 future in question: DOJ considers divestment after monopoly ruling. Users flock to Threads and Bluesky as X faces latest exodus. High costs and low trust are hindering EV adoption.

Chick-fil-A announced its upcoming Play app, which will feature a slew of video, audio, and gaming content geared toward families with young children. An animated series on the app will feature Chick-fil-A鈥檚 cow mascot. Some brands and retailers have even launched their own production companies.

Understand how ad spending will be allocated across formats and devices in the coming years with our Financial Services Industry Digital Ad Spending forecast. Takeaway: Ad spending will grow 7.5% YoY in 2023, with search ad spending topping all other formats. Align ad strategies with the consumer media consumption trends unpacked in The Global Media Intelligence Report 2022.

Browse ads are already saturated, and may not stand out to consumers the way ads featuring AI, AR, or gaming interactions might. Optimize: Provide a variety of products for consumers to scroll through to hold their attention. For ads where consumers tap to reveal more information, make sure the content adds value and is worth consumers鈥� time.

Influencer marketing has grown more than social ad spending has during the current downturn, underscoring high demand for creators.

After an unexpectedly solid 2023, the good times will continue for ad spending in most US industry verticals in 2024. Telecom will lead in growth, and numerous categories will outpace their 2023 increases. A few unusual results are on tap as well.

鈥淯nderstanding how consumers are spending their time and money is paramount to your business being successful,鈥� our analyst Jeremy Goldman said on 鈥淭he Future of Digital 2024鈥� webinar. Here are three shifts in media consumption, purchasing behavior, and mobile usage, and how each is prompting new advertising strategies in streaming, social search, and gaming.

Q4 is the timing of its largest annual marketing project, Spotify Wrapped, which carefully catalogs a listener鈥檚 user habits in a shareable deck that鈥檚 been mimicked not just by audio competitors, but streaming services, gaming platforms, and more.

颁罢痴鈥檚 ad spending growth will be greater than TV鈥檚 decline. That鈥檚 why, despite the shrinking pool of linear TV ad dollars, the combined amount spent on CTV and TV will grow from $86.4 billion in 2023 to almost $100 billion by the end of our forecast period in 2027. CTV will continue to eat into linear ad dollars.

Summer is on the way, and the advertising landscape has already changed significantly since the start of the year. We checked in on data surrounding the biggest trends, including AI search (which is happening whether consumers want it or not), a TikTok ban (no one knows but be prepared), retail media (it鈥檚 exploding), and more.

YouTube and free streaming services feature growing audiences that will compete for ad dollars. Key Question: What share of the viewers of various US subscription streaming services are ad-supported? Key Stat: A full 80.0% of US Amazon Prime Video viewers will be ad-supported in 2024, a higher share than any other subscription streaming service. Executive Summary.

Entertainment: Includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

Most app categories will grow more quickly than that, with only gaming and social media lagging behind. This means the average smartphone user will slightly increase the number of app categories they regularly use. The surge in grocery app users shows no sign of slowing.

Both Walmart and Amazon are experimenting with physical commerce in the metaverse by integrating product listings and other commerce tools into video games. Retail media experts are betting on shoppable video, but consumer adoption has yet to spread beyond social media. Social commerce has pushed shoppable media into the mainstream.

While the company鈥檚 cloud and AI services continued to drive growth鈥攚ith Azure reporting a 29% revenue increase and gaming revenues rising 61% due to the Activision Blizzard acquisition鈥攖he advertising segment showed a solid performance, demonstrating resilience in a competitive market.

Ouch: The digital media industry鈥檚 long decline picked up pace this year due to a mix of lower ad spending and post-merger cost-cutting. CNN has undergone some very public struggles this year like the dramatic failure of CNN+ and the end of the Trump administration ratings bump, made worse by a cord-cutting landmark and overall reduced ad spending. To top it off, the Warner Bros.

The UK鈥檚 Competition and Markets Authority (CMA), which is currently overseeing Google鈥檚 plan to deprecate third-party cookies and was ultimately responsible for allowing Microsoft to acquire gaming firm Activision Blizzard. It has also hinted that it will compel Big Tech to share data with competitors.

Last week, YouTube announced excluded themes at Brand Safety Summit, providing a way for advertisers to keep their ads from showing up next to news, gaming, health, or political content by checking a box. The updates should help brands looking to avoid unsavory contexts when serving ads, though this relies on YouTube鈥檚 ability to classify these categories correctly.