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40% of Gen Zers, and 19% of all consumers, have stopped using or purchasing brands who contradicted or reversed DEI efforts, according to a March survey by Ad Age and The Harris Poll.

Tapestry dismisses impact of tariffs on FY performance as 鈥渋mmaterial鈥�: The Coach parent projected healthy growth as more Gen Zers and millennials pay full price for its bags.

This could give Chime access to more Gen Alpha and Gen Z customers.

Despite brands scaling back DEI, commitment pays off: A new study shows demographics like Gen Z are cutting ties with brands that reverse their DEI efforts.

Not everyone gets news from creators and influencers. But alternative voices, especially podcasters, hold a lot of sway over key demographics, including Gen Z, men, and consumers who feel marginalized by mainstream media.

Gen Zers are driving growth in both emerging and traditional payment methods as they embrace cards, BNPL, and digital wallets. Payment providers must now align their offerings with Gen Z鈥檚 preferences as the cohort鈥檚 spending power grows.

Gen Z consumers are more likely to participate in economic boycotts: Their willingness to stop spending with their favorite brands over DEI and other issues should give retailers pause.

We list the key takeaways from EY鈥檚 survey of Gen Zers.

With 65% participation and high multi-recipient sharing, Gen Z treats location sharing less like surveillance and more like a way to stay virtually present.

Increased time spent on CTV, social video鈥檚 shopping influence, and a larger share of working Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.