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But advertising around film and TV content on Snapchat is a significant opportunity to reach consumers where they鈥檙e more likely to be engaged and receptive to brands鈥攅specially Gen Z, which accounts for the majority of Snapchat users and represents the predominant source of digital buyer growth, per our forecast.

Where we've seen Gen Alpha wants the brands that are popular with Gen Z. And then Gen Z is looking to discover the brands that are popular with millennials. I think we saw that recently with Glossier, they're the quintessential millennial brand, but they've really appealed to Gen Z with new products-. Sara Lebow (13:12):. I'm wearing Glossier right now. Jacynth Bassett (13:12):. As am I.

Gen Zers are also the likeliest cohort to say they鈥檙e actively considering a switch in the coming year. Apple and PayPal are the top two providers that Gen Zers would buy from based purely on brand trust. Apple is especially popular: 40.5% of Gen Zers would buy from it, versus just 19.8% of consumers overall.

However, 58% of US shoppers think frozen foods are more cost-effective than fresh food and 47% think frozen foods offer a better selection. 40% believe that frozen foods and fresh food have the same nutritional value. Key stat: Dollar Tree鈥檚 reputation serves it well.

We look at how issuers can adjust their strategies to match millennial and Gen Z travel behaviors.

Exclusive events鈥攅ven when cardholders have to pay to access them鈥攈ave helped the brand make big gains with Gen Z and millennials.

Gen Z expects Apple Pay at checkout. Gen Zers鈥� payment preferences differ from those of older consumers. One of the biggest distinctions is their love of Apple Pay. In the past year, 34.2% of Gen Z social commerce buyers used it鈥攎ore than twice the proportion of buyers overall (16.4%), per our March 2024 survey. Catering to Gen Z is especially important given its heavy usage of social media.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, the economic blackout day made an impact, ecommerce buoys beauty, and luxury spending continues.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, price comparisons drive online shopping, consumers consider their grocery necessities, and retail media proves its effectiveness to consumer packaged goods (CPG) brands.

Peru is Latin America鈥檚 fifth-largest retail ecommerce market by total sales volume. Although social unrest has stymied online sales growth over the past two years, the country has the potential to become a formidable multibillion-dollar ecommerce player in the region.

Understanding the nuances of how and where Latin America鈥檚 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world鈥檚 second-fastest-growing region for ecommerce.

The UK is still playing catch-up with China and the US on social shopping. Meta has been slow to introduce commerce functionality on its platforms in the UK; brands are cautious about investing in social; and consumers are turned off by fears of fraud. But the channel is gaining momentum fast:. Major brands are now selling on TikTok Shop.

Chile is the fourth-largest retail ecommerce market by total sales and will be the No. 4 fastest-growing digital economy in Latin America. Understanding Chile鈥檚 11.0 million digital buyers is essential for brands and retailers looking to capitalize on this resurging ecommerce 尘补谤办别迟.鈥�

And Gen Z consumers are much more likely to shop via social. Among the 18- to 24-year-olds polled in August 2024, nearly 70% (68.6%) had made a purchase on one of the nine social platforms.