蘑菇AV

The Collage Group survey showed 39% of Black adults and 28% of Hispanic adults were more likely to buy from brands whose advertising messages challenge racial and ethnic stereotypes. Our take: Advertising messages and portrayals of Black, Hispanic, and Asian consumers need careful consideration. Brands can face backlash if they don鈥檛 make the effort to showcase authentic people and voices.

Case study: Commemorating Hispanic Heritage Month 2023, Target released exclusive products created by Hispanic and Latino artists, curated in-stores and online to make them easier to find. Apparel, accessories, books, games, and more were part of its wider 鈥淢谩s Que鈥� (鈥淢ore Than鈥�) campaign, intended to appeal to the Hispanic and Latino audience all year-round. Photo: Target. 3.

The number of Hispanic and Black households using TV also generally increased across each age group with Big Data + Panel. With 45 million Big Data households and 75 million devices, our Big Data + Panel approach expands coverage and scale. Greater coverage and scale allow for the measurement of even more people and programs.

Among Hispanic consumers, 42% feel the examples in the health information they receive aren鈥檛 relevant to their experiences. For Black consumers, 38% want to get opinions from people who share the same identity components. Our take: Marketers need to focus their efforts on astutely using AI-powered personalization to produce content that resonates with certain patient groups.

Monthly Gen Z podcast listeners are now 46% female, up from 42% in 2018, and more diverse than all US listeners, with 20% being Hispanic/Latino, 15% Black/African American, and 4% Asian. That makes podcasts a shrewd place for advertisers interested in these cohorts to invest ad dollars.

And per the complaint filed in the US District Court for the Eastern District of Pennsylvania, Citadel never followed through on its pledge to open three branches in predominantly Black and Hispanic Philadelphia neighborhoods in 2009.

Black, Hispanic, and female consumers were more likely to use BNPL than white, non-Hispanic, and male consumers. Those earning between $20,001 and $50,000 were also more likely to use BNPL. Consumers under age 35 had a much higher probability of using BNPL than older consumers.

Most celebrities in this year's ads were male and white, though Black, Hispanic, AAPI, and multiracial individuals were represented. Some major advertisers, like Uber Eats and Volkswagen, provided only generic DEI statements or did not offer specifics about their Super Bowl ad campaigns' DEI efforts.

And given the outsize number of Black and Hispanic adults in the US who use cash for the majority of purchases, that could hurt minority communities the hardest. But the uptick in cash use likely won鈥檛 persist in the long term and won鈥檛 require full strategy rethinks. But the trend, particularly among digitally savvy Gen Zers, shows cash鈥檚 appeal isn鈥檛 going away.

Data from TikTok shows that Hispanic audiences are particularly engaged with vertical video and ads, especially if the ad is in Spanish, which TelevisaUnivision says will make its new ad format particularly effective. Our take: TelevisaUnivision鈥檚 new ad product is an interesting development that blends social media's immediacy and personal touch with television's broad reach.

Data was weighted to be representative of the US population for race/ethnicity, Hispanic identity, age, gender, and sexuality.

Diversity representation in video advertising waned in 2022 after notable gains in 2020 and 2021: Black, Asian, and Hispanic consumers became less visible, per an analysis by video ad server Extreme Reach. But it wasn鈥檛 all bad news: The nonwhite makeup of the advertising and marketing industry improved to 32.3% in 2022 from 30.8% the prior year, per Association of National Advertisers data.

Louis, as well as expand its reach among Hispanic consumers.

Of 74 celebrities the publication confirmed had appeared in this year鈥檚 Big Game ad spots, 22 were Black, five were Hispanic, and none were Asian American or Pacific Islander. The report also noted that LGBTQ+ representation in Super Bowl ads eased since 2020.

Last year, it introduced a Hispanic-inspired private label, Kroger Mercado, and this year it expects to launch more than 800 new products. On the other hand, some pandemic-era winners such as HelloFresh are struggling. The meal-kit maker said on Friday that it expects its earnings to fall this year as consumers tighten their belts.

Hispanic Americans saw only a 4.5% rise in participation over the same period鈥攕till less than half the participation of white Americans. Moreover, nearly one out of every four US seniors lives below the poverty line, underscoring the pressing need for increased support and assistance before reaching this phase of life.

Nearly 3 in 10 (26%) Gen Alpha consumers are Hispanic (compared with 19% for the general population) and 7% are two or more races (versus 3% for the overall population), according to US Census Bureau data. What it means for marketers: This generation expects the diversity they see in their peers to be reflected in marketing efforts.

Hispanic survey respondents were confronted with their own set of challenges with accessing preventative care services, such as not being educated by healthcare organizations on the benefits and language barriers. Many of these gaps are fixable and can be closed with preemptive messaging.

Derived from Black and Latino LGBT+ slang (as many terms used widely online are), a mother or something that is 鈥渕othering鈥� is influential, iconic, and culture-shaping. A superstar like Beyonc茅 or Rihanna might be described as 鈥渕other.鈥�. Left no crumbs: This term is similar to 鈥渃ooked鈥� and 鈥渁te鈥� (see below).

They were going for Latino and Black patients. Well, parents. This was for pediatric visits. They were trying to get more well-child visits and immunizations from these patients.