蘑菇AV

More Chart of the Day:. 9/25 - Show me the app money. 9/22 - B2B digital ad spend growth lags. 9/21 - Subscribe and save. 9/20 - Banking on traditional. 9/19 - Top platforms by influencer marketing spending. Methodology: Data is from the August 2023 Kagan survey titled "U.S. Q1 2023 Consumer Insights." Approximately 2,500 adult internet users ages 18+ were surveyed online during March 2023.

More Chart of the Day:. 9/20 - Banking on traditional. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs. Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. Methodology: Data is from the July 2023 SurveyMonkey report titled "State of Retail Report." 2,000 US adults ages 18+ were surveyed online during May 2023.

More Chart of the Day:. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs. Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. Note: Credit card and loan accounts are excluded.

TikTok鈥檚 downgrade to about $10 billion for 2022 puts revenue estimates more in line with our own, which have TikTok at $9.89 billion in ad revenues this year, up from $3.88 billion in 2021.

As influencer marketing spend grows and the way users engage with social media changes, advertisers need to rethink their social media strategies. Advertising Week attendees can expect to hear about influencer marketing and authenticity on social media at the event. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

We forecast half of all US marketers will use influencer marketing on TikTok, with $989.6 million in US influencer marketing spend going to the platform this year. Here are four specifications TikTok鈥檚 own data found improves creator content. 1. Follow basic best practices. 鈥淎 good creator ad looks like a good TikTok video,鈥� said Rachael Ryan, global research and insights lead at TikTok.

US influencer marketing spend will continue its double-digit growth through 2025, according to our July 2023 forecast. The industry is outpacing paid social ad spend in growth, and a lot of that spend is also coming from boosted creator campaigns. For 2024: Pay attention to creators, especially niche ones with smaller followings who may be less expensive and have a highly targeted audience. 5.

While influencers bring authenticity and engaged audiences to partnerships,to create the best campaigns, brands need to uphold their side of influencer marketing relationships. 鈥淎ffiliate creators want and desire deeper or more lasting, sustainable partnerships with brands,鈥� Mike Balducci, general manager of affiliate, ecommerce, and payment solutions at CreatorIQ, said during a CreatorIQ and Ipsos webinar last week. 鈥淭hat鈥檚 actually really great news for brands because long-term partnerships, as we know, deliver a much better result over time.鈥�

What this means for creators: A lower-cost ad-free tier could change how content creators and influencers get their income and make subscription revenues a more important part of their business. 蘑菇AV 23.5% of social media creators鈥� revenues come from platform payouts, including ad revenues, per our forecast.

Regulators enforce influencer marketing standards: Google and iHeartMedia face a lawsuit for radio ads in which hosts lied about using the Pixel 4 phone.

Influencer marketing once referred to an Instagram power user featuring products in posts resulting in native promotional content. It was a cheaper and more authentic-feeling alternative to celebrity endorsements and paid social ads.

US influencer marketing spend will reach $8.14 billion this year, an increase of 16.0% YoY, per our March 2024 forecast. More than half of US brands and agencies (51%) are more focused on creator and influencer ads than they were in 2024, according to the Interactive Advertising Bureau (IAB).

Which platforms are Gen Z鈥檚 top choice for key social media activities? Our proprietary survey sheds light on how they spend their social media time.

This year, US influencer marketing spend will increase by 23.4% to hit $6.16 billion, according to our forecast. We predict 63.7% of influencer marketers will use TikTok this year. 3. Focus on what people really want. For sneakers, consumers are looking for smaller brands, said Samuel, who noted 鈥減eople want something different.鈥�.

As for platform preference, Instagram still has the highest share of influencer marketing spend in the US, but TikTok will take over the No. 2 spot from YouTube next year. 5. Measure those metrics. Just as important as building an ad campaign is tracking your ROI.

Social commerce and livestream shopping are playing a larger role on TikTok as the platform builds out its ecommerce business, though influencers still have a lot of sway in purchase decisions, especially among Gen Z. To be successful on TikTok, marketers need to lean into discovery and put content at the heart of their strategy.

Despite inflation continuing into the new year, we believe that influencer marketing will endure. Why? Trust may have a little something to do with it.

On today's podcast episode, we discuss when we might be approaching the consequential ceiling of 鈥減eak media鈥�, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.

Influencer marketing, especially on TikTok, is thriving. US influencer marketing spend is growing faster than social ad spend as brands lean into the more dynamic and authentic form of marketing, per our forecasts. Impulse buying is easy on TikTok. Without users needing to leave the platform, buying with just a few clicks can cut down time to purchase.

As the ad revenue shortfall deepens, social media鈥檚 legacy players face new competition for users, a complicated situation with creators, and a social commerce rewind.

As college sports amateurism dies, marketers are increasingly working with student-athlete influencers.

Musk says Twitter will share ad revenue with creators: There鈥檚 a catch鈥攖hey have to subscribe to Twitter Blue first.

Meta showcases robust Q3 growth with $34.15 billion in revenues: Facebook and Instagram parent surges, despite Threads struggling to find its footing.