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Moreover, all the major economies鈥攊ncluding Australia, China, India, Japan, and South Korea鈥攈ave either implemented a national strategy on AI or are in the midst of formulating one. For example, China has proposed strict AI regulations focusing on ethics, national security, and content control鈥攊ncluding the draft regulations that mandate AI-generated content to be labeled.

Since launching in July 2023, Temu has amassed 31.1 million monthly active users (MAUs) in Japan as of May 2024, on par with Yahoo Japan Shopping. But it has yet to reach even half the number of users of both Amazon and Rakuten Ichiba Shopping, per cross-device traffic data from Nielsen NetRatings. TikTok has yet to launch its online shopping feature in Japan.

Globally, this ruling gives regulators fresh ammunition, especially in regions already challenging Apple鈥檚 dominance, like the EU and Japan.

And Japan trails the other large countries by somewhat more than what would be expected for the home of Sony, Nintendo, Konami, and other legendary video game developers. Finally, the UK comes in somewhat under its peers: Its gamer figures have been volatile in recent years, with a pandemic-era spike in 2020 followed by outright declines in 2022 and 2023.

The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, Philippines, South Korea, and Taiwan.

Retailers with ties to China, like Temu and TikTok Shop, have gained popularity in the US. Now, a wave of Japanese-based retailers and retail concepts has come to the US, signaling a potential shift for the retail landscape.

The US isn鈥檛 the only country with serious talks of TikTok bans. Japan, the UK, Germany, and France are all countries with over 15 million TikTok users each that could be left with a lot of time on their hands if TikTok bans succeed.

Tariffs are also pushing US allies Japan and South Korea to strengthen their ties with their Asian neighbor, even as they pursue negotiations with the Trump administration. Our take: President Donald Trump鈥檚 tariffs have been successful in one respect: They have forced countries to reevaluate their trade relationships and dependence on the US.

This penetration rate ranked the US second to last among the GMI countries for messaging app usage, ahead of only Japan. TV was the only traditional format where the US stood out in terms of time spent. Penetration rates for radio listenership and print readership showed declines in the US that were also seen in most other countries.

Amazon will capture more than half (51.1%) of all retail ecommerce sales in Germany this year, according to our forecast. Canada will have the second-highest share of Amazon ecommerce sales among the countries we track, at 41.5%, followed by the US, UK, Japan, and Mexico.

DeepL struggled with languages that did not use the Latin alphabet鈥攕pecifically Chinese and Japanese. As a result, we had people give closer scrutiny to translations from those languages. The tools are still not great at translating jargon or technical language. That can be a challenge if you鈥檙e trying to translate information in an area that has its own vernacular. Persona Generation. Key challenge.

Nintendo delayed its US Switch 2 preorders, saying it鈥檚 evaluating the effect of 24% tariffs on Japanese imports, signaling a potential price increase for the console. Tech giants must diversify: Focusing on businesses that they can control rather than those undergoing trade turmoil could help offset mounting losses.

Note that GWI interviews and represents each country's online population ages 16+ (in Canada, Hong Kong, Japan, Israel, Singapore, the UK, and the US) or ages 16-64 (in other markets)鈥攏ot its total population.

By contrast, many large countries like Japan, Indonesia, and India fall far below the worldwide average. Most sub OTT viewers are in Asia-Pacific. Sub OTT is flourishing in China, so the regional viewership figures are not dragged down the way they are for YouTube. In 2025, 58.5% of all sub OTT viewers (1.31 billion) will come from Asia-Pacific.