蘑菇AV

Among the countries we break out, only South Korea exceeds the US in both penetration metrics. South Korea, the US, and Canada will be the top three countries for digital gaming among the population overall, with Brazil a close fourth. Among internet users, South Korea will also take the top spot, followed by India, the US, and Mexico.

The Korea Bizwire.

China and South Korea have often foretold mobile trends in the US, and their current buzz is around foldable smartphones. Together, the two countries accounted for 42% of foldable smartphones sales in 2022, according to CounterPoint Technology Market Research. The numbers aren鈥檛 huge鈥�5.3 million units in 2023 in China鈥攂ut YoY growth is a robust 58%.

The list of backtracking countries included numerous key markets: Brazil; Canada; five markets in Western Europe (the UK, Spain, France, Germany, and Italy); and five markets in Asia-Pacific (South Korea, Australia, Taiwan, Malaysia, and Vietnam). Before 2022, this kind of backtracking had never happened before anywhere.

OTT players are counting on exclusive and high-quality content from South Korea, the US, and local producers to fend off competition. Korean dramas captured 40% of SVOD viewership in Southeast Asia in H1 2023, per the MPA report.

In South Korea too, Facebook has been accused of collecting users鈥� data for ad targeting without their consent, leading to hefty fines and a user exodus. Facebook users have been plummeting in the country since 2019鈥攊ncluding a 15.2% drop last year that sent it below 10 million users for the first time since 2011.

Podcast listener growth will be relatively high in China, Japan, and South Korea, mainly because penetration remains low. Local content creation is still in its emerging stages, although China has homegrown providers that have rapidly scaled up. All three markets represent a significant opportunity, given that podcast awareness remains low.

India is still a relatively small player in the digital ad space, but its fast pace of growth will lead it to overtake South Korea for 10th place in 2026. In total media ad spending, India has been in the top 10 for two years already and will pass the $13 billion mark in 2024. Five companies will account for more than 70% of global digital ad revenues.

The survey was conducted in Australia, Brazil, Canada, China, France, Germany, India, Japan, the Nordics, Mexico, Singapore, South Korea, Taiwan, the UK, and the US.

South Korea followed soon after in 2015. South Korea held the third-highest penetration of ecommerce in the world up until 2022, when it was surpassed by Indonesia. The US took far longer to reach the milestone in 2019. The pandemic ushered many countries into the 10%+ club鈥� Indonesia was the fastest market to take off. 11 countries shot past the threshold during the pandemic.