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Just as China leads the world in ecommerce as a share of overall retail, it also leads in digital advertising as a share of total media advertising. It will hold that perch for the remainder of our forecast period, although by 2027 the US will have gained on China and the UK, and all three will have a digital share in the mid-to-high 80s.

South Korea. Taiwan.

Several countries in Asia, including South Korea and Japan, also introduced measures to reduce Google and others’ ability to stop competitors from breaking into markets. With so many existential threats facing Google’s business, what are the likely outcomes of antitrust rulings and how could it alter the digital ad landscape?

So the technical play here of the year is to continue the harmonious blend of interaction and e-commerce functionality, creating that dynamic user-friendly shopping experience. Marcus Johnson:. So do we expect... Because our definitions, a lot of the time... I know there's two. It's once a month. Some definitions, it's once a year, but say it's once a month.

Prime Video’s success in Japan can be attributed to Amazon’s ecommerce and video bundle, especially in the early days. But Netflix is gradually chipping away at the leader with its increasingly robust content library, especially as more households shift their time spent away from linear TV. But the catch-up will be slow; the gap will narrow from 5.9 million viewers in 2023 to 5.5 million in 2027.

So the US is bigger overall, but then in terms of e-commerce, China's e-commerce sales are at nearly 3 trillion this year, whereas in the US it's only about 1 trillion this year for total retail e-commerce sales. Man-Chung, can you expand on that forecast a little bit? Man-Chung Cheung:.

Merchants have continued to sell products on TikTok, but transactions are being rerouted to shopping sites like Tokopedia and Shopee for completion, according to Tech in Asia. Predictions. TikTok may choose to launch a standalone ecommerce app in Indonesia. Introducing a separate online shopping platform may revive its ecommerce business in the country.

Indonesia has become a hotbed for ecommerce and social media, and sub OTT has momentum in Southeast Asia’s largest market as well. In 2024, the country will post the world’s fastest sub OTT viewer growth among the countries that we break out. That said, penetration will still be very low (15.5% of internet users), and Indonesia has a long way to go before it will become a core sub OTT market.

We're also joined by senior analyst based in New York City and he covers retail and e-commerce for us. He's called Blake Dros. Blake Droesch (02:26):. Hey Marcus. How's it going? Marcus Johnson (02:27):. Hello? Hello. Very good sir. And we finally have one of our directors of reports editing. He is based in mid to upstate New York, depending on who you ask, it's Rahul Charter. Rahul Chadha (02:40):.

At 79.1% of the population, the usage rate in Canada ranks second worldwide among the countries we forecast—behind only South Korea. Social media and video apps have driven mobile usage up. There are 24.5 million mobile social media users in Canada this year, according to our estimates, equal to 95.4% of social media users.

On today's episode, we discuss the implications of the Federal Trade Commission thinking Amazon tricked customers into signing up for automatically renewing Prime subscriptions, whether it makes sense for companies to force livestream shopping on Americans, if speciality stores really work, the impact of Facebook and Instagram restricting news access in Canada, whether reduced inflation can save the day, what a real work-life balance looks like, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Evelyn Mitchell-Wolf.