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Offering a standalone grocery service could help Amazon narrow the gap, assuming it prices the membership low enough to compete with Walmart+, Instacart, Kroger, and the numerous other retailers vying for a piece of the market.

Our analysts are also watching Pinterest and Amazon (another social media platform and retailer combo), as well as The Kroger Co. and The Walt Disney Co., said our analyst Max Willens. 鈥淚 think that the interplay between [connected TV] and retail media ad spending is going to be very complex, and I鈥檓 really, really fascinated to see how it shakes out.鈥�.

The Kroger Co. and The Walt Disney Co. have an advertising deal. Albertsons Companies is in business with Omnicom Media Group. Walmart is working with Roku, TikTok, and Snap. And Amazon is working with, well, Amazon to match retail media鈥檚 high-quality data with CTV鈥檚 top-of-funnel potential. It makes sense: CTV is the fastest-growing major ad format in the US this year.

Kroger, Walmart, and Lowe's are among the retailers that have increased hourly wages to attract workers amid fierce competition. Others are boosting benefits. For example, Harris Teeter last week began offering paid parental leave to full-time associates.

Okay, number four, Kroger, Ariel, give us the lowdown on Kroger for May. Arielle Feger (06:44):. So Kroger Precision Marketing, Kroger's retail media Network has partnered with Yahoo Advertising to give advertisers access to Yahoo's DSP and leveraging Kroger's first party data to reach a more targeted audience.

Roku is one of the biggest players in retail media CTV advertising, partnering with The Kroger Co., Instacart, and Best Buy. The Kroger Co. also announced a partnership with The Walt Disney Co. in April. Walmart is working with NBCUniversal in a retail media partnership.

The same principle is true for grocers like Kroger and Loblaw, both of which plan to bring smart screens to 500 stores to get ads in front of the millions of consumers who shop there each week. And like Walmart, Loblaw sees an opportunity in audio advertising: The Canadian grocer will bring in-store audio ads to nearly 300 locations thanks to a newly announced partnership with Stingray Advertising.

Kroger said it saw more customers consolidate spending in Q3 because of the value it offered via its owned brands and personalized discounts. Kroger鈥檚 private label sales were 10.4% higher year-over-year (YoY), while digital coupon engagement shot up 32%. In addition to trading down to private labels, shoppers are simply buying less.

Put it into action: Following a successful three-year test, Kroger just recently expanded its partnership with grocery tech media company Cooler Screens, bringing its digital cooler screens to 500 stores across the US. But it鈥檚 not for everyone. Cooler Screens is suing Walgreens for ending their agreement early.

Search ads across Amazon, Walmart, Kroger, Instacart, and other big retailers create conversions. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Just like with overall digital display, expect retail media to double down on video, with Amazon and The Kroger Co. both focusing on CTV ads. Learn more about how to seize the retail media opportunity in our 鈥淎ttention!鈥� webinar this Friday. This was originally featured in the eMarketer Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Average hourly earnings rose 4.6% year-over-year (YoY) in February, as companies ranging from Kroger and Walmart to Home Depot and Lowe鈥檚 boost hourly pay to make their jobs more appealing. Why it matters: The situation makes for a challenging environment for companies seeking to deliver a positive customer experience, which is critical to customer retention.

Ocado Group has worked with several large grocery chains, including Kroger in the US and Sobeys in Canada. However, both of those companies slowed their warehouse expansions after their initial results failed to meet expectations. Transcend鈥檚 entrance into the market should increase the pressure on Ocado to deliver strong results.

Behind the scenes: Other retailers, like The Kroger Co., are using generative AI as an internal tool to help brands boost visibility. Kroger鈥檚 new tool helps sellers on its marketplace improve their search engine results and build out their product detail pages.

AI in practice: Partnering with retail analytics firm Intelligence Node, Kroger is using generative AI to enhance its product listings for third-party marketplace sellers. The integration not only helps deliver a consistent digital experience for customers but also fuels data on product performance, pricing, and trends for sellers. Listen to the full episode.

Kroger reported a 6.2% increase in same-store sales, boosted by a 10% rise in sales from its private label products.

Kroger partners with Disney for latest retail media enhancement. 5 retail media networks worth watching. Yesterday鈥檚 Chart of the Day: AI and mighty.

So what we鈥檙e looking to do is optimize our reach effectively with a target and a frequency across all of those different touchpoints, and just like any other channel, retailer media needs to earn its place in our marketing mix model based on the relative return that it can provide.鈥�. eMarketer analyst Andrew Lipsman: 鈥淪chulten鈥檚 response is a clear affirmation that鈥攁s [senior vice president of Kroger Precision

Albertsons Companies/The Kroger Co.: Yes, currently these are two separate companies. But if their planned merger receives regulatory approval, it could result in a physical footprint of around 5,000 stores.

Why it matters: At the same time that the grocer continues to push ahead with its merger with Kroger, it is taking steps to strengthen its position even if the deal doesn鈥檛 go through. It grew its base of loyalty members by 15% YoY in Q1, thanks in part to its push to simplify how consumers accumulate and redeem their savings in its 鈥渇or U鈥� program.

Retailers like Walgreens, The Kroger Co., and CVS are testing digital freezer screens that play full-motion video commercials that morph into physical representations of the products inside as consumers approach, as reported by Axios. Kroger has found success with the screens and is expanding the technology to other digital screens for end-caps, checkout lane coolers, and pharmacies.

To cash in, retailers like Walmart, Target, and Kroger are expanding their private label lines across categories like food and beverage, household essentials, and apparel. Here are five key stats on why, where consumers are shopping for private label brands, and how retailers can benefit. 1. Private label sales are on the rise.

The use case: Kroger is leveraging cloud data analytics, AI, and machine learning to boost worker productivity via task and store management applications, per Winsight Grocery Business. These tools provide employees with staffing information, stocking needs, a standardized audit checklist, and a customizable walk path to help associates evaluate store conditions.

Walmart, Best Buy, Sephora, The Kroger Co., and Albertsons Companies have launched new paid memberships since 2020. Most of these memberships assume the Amazon Prime model, putting free shipping and delivery front and center. They often also offer access to exclusive products, services, and rewards programs. Despite these new offerings, the overall rate of revenue growth is decreasing.

Expect to see more of this in the future, as retailers like The Kroger Co. invest in CTV. More like this:. 3 ways retail media networks can navigate the tension between ads and CX. Walmart Connect exec dishes on retail media gains. Can social media and retail media be friends? If TikTok gets banned, where does brand ad spend go? Yesterday鈥檚 Chart of the Day: Click-and-forget.