蘑菇AV

Kroger said it saw more customers consolidate spending in Q3 because of the value it offered via its owned brands and personalized discounts. Kroger鈥檚 private label sales were 10.4% higher year-over-year (YoY), while digital coupon engagement shot up 32%. In addition to trading down to private labels, shoppers are simply buying less.

Put it into action: Following a successful three-year test, Kroger just recently expanded its partnership with grocery tech media company Cooler Screens, bringing its digital cooler screens to 500 stores across the US. But it鈥檚 not for everyone. Cooler Screens is suing Walgreens for ending their agreement early.

Search ads across Amazon, Walmart, Kroger, Instacart, and other big retailers create conversions. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Just like with overall digital display, expect retail media to double down on video, with Amazon and The Kroger Co. both focusing on CTV ads. Learn more about how to seize the retail media opportunity in our 鈥淎ttention!鈥� webinar this Friday. This was originally featured in the eMarketer Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Average hourly earnings rose 4.6% year-over-year (YoY) in February, as companies ranging from Kroger and Walmart to Home Depot and Lowe鈥檚 boost hourly pay to make their jobs more appealing. Why it matters: The situation makes for a challenging environment for companies seeking to deliver a positive customer experience, which is critical to customer retention.

Behind the scenes: Other retailers, like The Kroger Co., are using generative AI as an internal tool to help brands boost visibility. Kroger鈥檚 new tool helps sellers on its marketplace improve their search engine results and build out their product detail pages.

AI in practice: Partnering with retail analytics firm Intelligence Node, Kroger is using generative AI to enhance its product listings for third-party marketplace sellers. The integration not only helps deliver a consistent digital experience for customers but also fuels data on product performance, pricing, and trends for sellers. Listen to the full episode.

Kroger reported a 6.2% increase in same-store sales, boosted by a 10% rise in sales from its private label products.

For Kroger Precision Marketing, personalizing ads looks like adjusting copy and imagery based on whether an ad is targeting pet owners, eco-friendly shoppers, or health-conscious consumers. Generative AI can be used to adjust campaigns based on contextual data like location. For example, the same ad for beer could be adjusted from one state to another to feature a different football team鈥檚 fans.

Kroger partners with Disney for latest retail media enhancement. 5 retail media networks worth watching. Yesterday鈥檚 Chart of the Day: AI and mighty.

So what we鈥檙e looking to do is optimize our reach effectively with a target and a frequency across all of those different touchpoints, and just like any other channel, retailer media needs to earn its place in our marketing mix model based on the relative return that it can provide.鈥�. eMarketer analyst Andrew Lipsman: 鈥淪chulten鈥檚 response is a clear affirmation that鈥攁s [senior vice president of Kroger Precision

Albertsons Companies/The Kroger Co.: Yes, currently these are two separate companies. But if their planned merger receives regulatory approval, it could result in a physical footprint of around 5,000 stores.

Retailers like Walgreens, The Kroger Co., and CVS are testing digital freezer screens that play full-motion video commercials that morph into physical representations of the products inside as consumers approach, as reported by Axios. Kroger has found success with the screens and is expanding the technology to other digital screens for end-caps, checkout lane coolers, and pharmacies.

With a huge portion of its brick-and-mortar transactions happening with non-traceable tender (aka 鈥渃ash鈥�), Walmart is currently at a relative first-party data disadvantage to its nearest competitors Amazon and Kroger, both of which have almost all transactions via traceable tender.

The use case: Kroger is leveraging cloud data analytics, AI, and machine learning to boost worker productivity via task and store management applications, per Winsight Grocery Business. These tools provide employees with staffing information, stocking needs, a standardized audit checklist, and a customizable walk path to help associates evaluate store conditions.

Three-quarters of major US retailers now accept near-field communication (NFC) payments such as Apple Pay, per PYMNTS.com, with major holdouts like Kroger finally embracing the tech. QR codes and less expensive point-of-sale (POS) technology are driving small business acceptance as well.

Walmart, Best Buy, Sephora, The Kroger Co., and Albertsons Companies have launched new paid memberships since 2020. Most of these memberships assume the Amazon Prime model, putting free shipping and delivery front and center. They often also offer access to exclusive products, services, and rewards programs. Despite these new offerings, the overall rate of revenue growth is decreasing.

With Amazon holding a dominant 77% retail media market share in the US, Albertsons, which has agreed to be bought by Kroger, is undoubtedly playing catch-up. Retail media networks are increasingly using shopper data for off-site campaigns on platforms like TikTok and connected TV, with programmatic buying becoming a key area of interest.

Expect to see more of this in the future, as retailers like The Kroger Co. invest in CTV. More like this:. 3 ways retail media networks can navigate the tension between ads and CX. Walmart Connect exec dishes on retail media gains. Can social media and retail media be friends? If TikTok gets banned, where does brand ad spend go? Yesterday鈥檚 Chart of the Day: Click-and-forget.

Earlier this year, The Walt Disney Co. announced a partnership with Kroger that would enable brands to more accurately target streaming audiences using first-party shopper data. And according to Brown, it鈥檚 achieved 鈥渋ncredible results鈥� so far. Other examples of recent retailer/media partnerships include Albertsons Companies and Omnicom Media Group; Dollar General and Meta; and Lowe鈥檚 and Yahoo.

Yeah, I'm excited to see what happens with the Albertsons Kroger merger as well and how that changes things or does not. Carina, have you ever been to a Kroger? Carina Perkins:. No. Sara Lebow:. Blake, have you? You're a northeasterner. Blake Droesch:. No, but I went to college in California, so I would shop at Ralphs, which is a Kroger brand. So I don't know if that counts.

Amazon鈥檚 formidable brick-and-mortar competitors like Walmart, Target, and Kroger boast sizable physical store footprints that can reach 100 million shoppers a month. Amazon Fresh, its full-scale grocery stores featuring national brands, has paused expansion efforts to retool operations, thereby delaying its ability to close the gap with the competition.

Other retailers are getting there through partnerships, notably Walmart with The Trade Desk and The Kroger Co. with Roku. As these ventures continue to bear fruit, retail media networks will be on the receiving end of the flow of dollars from traditional to CTV鈥攁 trend that鈥檚 been playing out over years and shows no sign of abating.

Walmart is the largest retailer to rapidly scale its third-party sales platform, but a slew of others including Macy鈥檚, Kohl鈥檚, The Kroger Co., J.Crew, Michaels, and Lands鈥� End are leaning into the channel with varied approaches. Retail media's play with marketplaces. Retail media will continue to be the fastest-growing segment of digital advertising in the coming years.

Kroger Precision Marketing moved its self-service retail media ad platform in-house last year. Walmart Connect announced self-service inventory for its TV wall and for smaller advertisers in April. Lack of self-serve programmatic tools is US advertisers鈥� No. 3 challenge involved in using retail media networks (RMNs), according to a May 2023 study from The Trade Desk.