蘑菇AV

When you stop and zoom out, you do notice that Netflix has conducted a fairly thorough level of experimentation when it comes to streaming live sports, right? I mean you mentioned a bunch of them, but if you go all the way back to, I don't know if it was the beginning of last year or the year before that at this point, but they had golf tournaments, tennis tournaments.

An evolving model: While advertising remains TikTok鈥檚 primary income source, the company is also expanding its ecommerce and livestream revenues, including sales during livestreamed shows where fans purchase virtual gifts.

One, we used to talk through live streaming especially, where you get to interact with others around you, and the incidence of returns are lower on live stream shopping because you get to see and ask to see the bag in a different way or whatever. A little bit less impulse, maybe, because you're investing time in the space in there. (14:20):.

Disney+ Hotstar to stream Coldplay鈥檚 record-breaking India concert: The event signals its push beyond sports to premium live entertainment.

The platform aims to be a one-stop shop for brands to move excess goods to a vetted array of buyers from around the world that include off-price retailers, sellers on platforms such Poshmark and eBay, and creators that sell goods via livestreams. The pitch: 鈥淓very brand has too much stock and they鈥檝e never solved that problem in an efficient way,鈥� Dee Murthy, co-founder and co-CEO tells 蘑菇AV.

The inclusion of ads on Prime Video extends Amazon鈥檚 video advertising efforts beyond its Fire connected TV (CTV) operating system, its Twitch livestreaming service focused on video games, and its Freevee free streaming service. To view our forecast for Amazon Prime Video ad-supported viewers, click here. Amazon will use sports programming to attract non-endemic advertisers.

Even as in-person events resume, they are often complemented by livestreaming or recorded content, offering cost-effective alternatives and increased visibility. In-person events can be extremely time-consuming and costly. Marketers are becoming more selective when choosing which events to invest in.

Creator tipping has primarily been reserved for gaming livestreams on YouTube and Twitch. That鈥檚 now changed, largely thanks to TikTok. We expect US creator revenues from social media tipping and gifting to rise by 39.8% YoY in 2024鈥攆aster than any other revenue stream. Click here to view our full forecast for US social media creator revenues. Loyal fans tip to give back to their favorite creators.

In the closing keynote of the conference, Patreon co-founder and CEO Jack Conte outlined a revamp of the platform to enable more ways for creators to develop monetizable relationships with fans beyond the subscription model, such as ticketed livestreams and email-gated access. Other platforms want to help creators tap into varied revenue streams.

TikTok is driving social commerce sales and buyer growth: The platform鈥檚 popularity and influence with Gen Zers contributed to its 2024 successes. We look at how that could change in 2025.

The service, which has two tiers, offers customers unlimited cloud storage, editing tools, and live streaming capabilities. Subscribers also receive guaranteed camera replacement, discounts on accessories, and money off their next GoPro camera purchase.

The tricky thing is that not everybody's obviously going to Nordstrom's live streaming. There's no reason to go there, but everybody's on TikTok all the time. So it's maintaining that stickiness, which is why I think... It's a bit semantic-y. Right. So it would still be TikTok shop in partnership with Nordstrom, and that would hopefully clear the airwaves of the Chinese-owned. Jasmine Enberg (18:23):.

It also uses the space to film livestream shopping videos. Our take: Necessity is the mother of invention. Just as pop-ups burst onto the scene when there was no shortage of vacant storefronts in top-tier shopping areas, brands need to adapt to the current moment. They need to think creatively about how to develop real-world connections with consumers without busting their budgets.

Its range of content is also appealing to young users, going beyond narrative stories to include YouTubers, livestreams, and unboxing videos. That鈥檚 led 51% of users ages 8 to 10 to learn about brands for the first time through YouTube videos, per Razorfish. Digital gaming is the No. 2 most popular digital activity.

Video commerce platform Firework has facilitated livestream shopping activations for several retailers. Ad tech company Chicory places ads within ingredient listings on cooking websites. Examples of shoppable media partnerships and activations. Retail partnerships with social networks.