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Department stores battled sluggish traffic and selective spending on luxury fashion. What it means for 2025:. Value-consciousness is paramount across all income levels, with affluent shoppers trading down to mass retailers for certain purchases. Inventory management has improved since the 2022 supply gluts, allowing for better margins despite discounting.

Beauty products represent an affordable luxury for many consumers, even as they trade down or cut spending in other areas. Key drivers of cosmetics and beauty sales growth include the following:. Beauty consumption has gotten an upgrade. The pandemic ushered in a lasting consumer focus on wellness and self-care, and more brands are expanding into the category.

Our take: Offering more exclusive and luxury-filled experiences can help Amex attract new young cardholders. Amex boasted a record 13 million new card acquisitions in 2024, and millennials and Gen Zers made up more than half of these accounts. They also accounted for one-third of Amex鈥檚 total balances last year.

The trend: From luxury fashion to outdoor gear, a flurry of mergers and acquisitions is underway in retail as companies streamline their portfolios and expand into adjacent segments. Tapestry struck a deal to sell its Stuart Weitzman brand to footwear conglomerate Caleres, parent of Allen Edmonds, Sam Edelman, and Vince, per The Wall Street Journal.

This year, we forecast retail sales of cosmetic and beauty products will reach $86.42 billion, a 7.6% increase from 2022. This increase will be driven in large part by in-store sales and luxury beauty categories. But going forward, technology may play a large role in driving online sales.

Macy鈥檚, Neiman Marcus, Hudson鈥檚 Bay rethink their strategies as department store sales fall: Tactics include using data science to predict trends and improve pricing strategy, doubling down on luxury, and maximizing store appeal with experiential concepts.

What do you get when you cross a $35 billion ad platform with a 160 million viewer streaming service? A snapshot of Amazon鈥檚 US retail media connected TV (CTV) potential. Luxury brand Movado is leveraging that potential to push video campaigns for Amazon Prime and Freevee viewers.

鈥淟ittle treat鈥� culture has taken over TikTok. The hashtag #littletreat has amassed 41.4 million views, and video after video shows users justifying their small purchases because they 鈥渄eserve a little treat.鈥� But little treats can add up. So Gen Z and millennial consumers are using rewards apps to pay for their little luxuries, according to Wes Schroll, CEO of the rewards app Fetch.

Consumers continue to spend big on restaurants, gym memberships: Despite inflationary pressures, shoppers are willing to invest in affordable luxuries and wellness.

Our take: Luxury companies are girding themselves for a more difficult operating environment in 2025, as challenges in China and uncertainty in the US throw up considerable roadblocks to growth.

eBay鈥檚 consignment business is its latest play for luxury shoppers: The marketplace is betting on luxury to turn its fortunes around.

By offering affordable luxury鈥攍ike $50 cashmere sweaters鈥攊t has carved out a niche between fast fashion and high-end luxury, appealing to value-conscious yet style-savvy consumers. When the retailer launched in 2020 it sold apparel, accessories, jewelry, and home decor. Since then it has steadily expanded into women鈥檚 footwear, cookware, and bedding.

Connected cars have moved far beyond being a luxury offering to become the default standard for the automotive industry. This fundamental change in how consumers use their vehicles comes with significant implications for advertisers. The scale of transformation is considerable.

It has also recently added prominent retailers across a range of categories, including David's Bridal, luxury fashion brand Karl Lagerfeld, health and beauty companies like Goop, Warner Music Group, and the window covering company Hunter Douglas. Looking ahead: Shopify expects Q1 revenue growth to decelerate to a still-strong mid-20% range.

The percentage of consumers who actively think about sustainability when buying fashion products ranges from 27% for apparel to 56% for luxury fashion, per an October 2024 survey by BCG. However, only around a fifth of consumers are willing to pay more for green products in those categories. Key emerging trends. Social commerce.

Which of the following luxury brands is ranked highest in consideration among US consumers? A) Louis Vuitton. B) Dior. C) Gucci. D) Burberry. Some 11.9% of US consumers say they would consider making a purchase from Gucci, according to data collected by YouGov between January 1 and April 16, 2025.