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It could also help someone find a specific piece of clothing on a marketplace, negotiate the price, and pay for it all at once. Gauging interest: More than three-fourths (76%) of retailers are increasing their investments in AI over the next year, per Salesforce鈥檚 March 2025 Connected Shoppers Report.

Trends in Instagram鈥檚 Creator Marketplace. It lets influencers and content creators monitor which topics are trending and where to maximize content performance. Ads in trending Reels. This places ads in popular creators鈥� Reels to help advertisers reach large audiences.

Brands and agencies will have the ability to compensate emissions from campaigns through Cedara鈥檚 Offset Marketplace, which provides a collection of third-party verified carbon removal and avoidance projects. LoopMe has already reduced carbon emissions by 83% across its DSP and exchange compared with the programmatic average.

Performance metrics mask the true cost of creative mediocrity in an increasingly crowded marketplace. Our take: The current economic climate has created a dangerous disconnect between what works long-term (bold creativity) and what marketers actually do (safe performance plays). When economic conditions stabilize, brands that maintained creative investment will emerge stronger.

Our take: Advertiser spending on Google platforms will likely persist through any eventual corporate restructuring鈥攂ut ongoing legal battles could still trigger significant ad industry shifts, creating competitive openings and leading to a more fragmented marketplace.

Temu and Shein announced tariff-related price increases beginning in April in response to the tariffs鈥攁n inevitable change, but one that could backfire as nearly 30% of US consumers indicate that they would immediately stop or reduce purchases from Chinese marketplaces if prices increased. The fallout is already happening.

The situation: Sky-high tariffs on goods from China and the end of de minimis shipments from China and Hong Kong pose a fundamental threat to ecommerce giants like Shein and Temu, as well as countless sellers relying on Amazon and other marketplaces. The new duties are already triggering major changes.

Most consumers use online marketplaces to find products, but the number who are browsing in-store or on social media is growing. Retailer websites are where customers go for product research. And when it comes to purchasing, price and delivery options are the most important factors.

Walmart US鈥� ecommerce sales rose 21% in Q1, helped by faster delivery, marketplace expansion efforts, and its rapidly growing advertising business.

Tariff-fueled price hikes threaten online Chinese marketplaces. Why it mattered: The tariff impact for marketers, retailers, and consumer sentiment continues to be a moving target as the rates for various countries seem to change week by week.

Walmart is expected to lose its spot as the top beauty retailer to Amazon this year, thanks in part to the latter鈥檚 success in luring premium brands to its marketplace as well as the sheer convenience of its ecommerce offering. At the same time, Sephora and Ulta have vastly increased their store counts due to respective partnerships with Kohl鈥檚 and Target, which helped the former quickly gain share.

But selling on Amazon comes with its own set of complications: namely, the problem of counterfeits and gray market sellers, whose proliferation on Amazon鈥檚 marketplace drove Nike to sever ties in the first place. That remains a concern, with sources telling The Information that some Nike personnel believe the counterfeiting problem has only worsened since 2019.

In 2024, US consumer spending on online marketplaces will reach $468.33 billion, according to our forecast, with a significant portion of ecommerce sales shifting to these platforms.

Target looks to its online marketplace to drive growth: The retailer鈥檚 new partnership with Shopify could expand its selection online and in stores, while also boosting its retail media business.

As brands seek to diversify the number of places they sell their goods, retailers should consider building out a marketplace model that can help brands reach more customers while also cutting down on retailer costs and creating new revenue streams. You don鈥檛 need to be Amazon to launch a third-party marketplace鈥擬acy鈥檚, Michaels, and H&M have all gotten marketplaces off the ground in the last year or so.

US ecommerce marketplaces will account for $384.57 billion in sales this year, a growth of 10.2% over 2022, according to our forecast. That growth will accelerate through the end of our forecast period in 2027, at which point sales will surpass $600 billion. 鈥淎mazon has really written the playbook for operating a successful marketplace in the US,鈥� said our analyst Sky Canaves. Here鈥檚 a closer look at how the three biggest US ecommerce marketplaces stack up.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the sizes of different digital marketplaces, what their unique selling points are, and why smaller retailers are building out their own. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of digital marketplaces. Join our analyst Sara Lebow as she hosts forecasting analyst Whitney Birdsall and analyst Sky Canaves.

US retail marketplace ecommerce sales will grow 11.4% to reach $428.30 billion this year, per our forecast. Because Amazon (73.4%) and eBay (8.2%) will rake in the majority of those sales, smaller marketplaces like Shein, Michaels, and Wayfair are getting creative and taking the battle for sales in-store.

US retail marketplace ecommerce sales will reach $603.20 billion in 2027, representing 34.8% of total retail ecommerce sales, per our forecast.

Walmart Marketplace is thriving: Black Friday and Cyber Monday were the two best-selling days on the platform, and those strong results are providing a boost to Walmart Fulfillment Services.

40.4% of US shoppers started their shopping journeys in marketplaces in 2023, down from 51.5% in 2022, according to a February 2024 report from Attest.

Marketplaces are fighting for the crown in US ecommerce. Though Amazon remains solidly atop ecommerce sales, Walmart and Shopify are attempting to carve into Amazon鈥檚 revenues. Here are the latest updates in ecommerce, advertising, and partnerships from these major players.

A quarter of US shoppers are influenced to buy products via ads on retailers鈥� websites, according to new research from Intellias, as reported by Search Engine Land. This is compared with just 13% of consumers who are influenced by ads on third-party marketplaces and 14% who buy after seeing social media ads.