Ä¢¹½AV

Ad spending projects to hold strong in healthcare and pharma: Here’s why health and pharma marketers are prioritizing some media channels over others.

This deck will: Highlight the fastest-growing areas of digital advertising, media usage, and ecommerce to help brands anticipate and strategize around the next wave of digital growth. This deck can help you:. Develop media strategy and allocate budget for campaigns (brands, agencies). Develop commerce strategy (brands).

Fubo pioneers interactive TV ads: New formats aim to move commerce from second screens to big screens with seamless shopping experiences.

The trend: Healthcare provider (HCP) adoption of digital channels and content depends on factors including age, specialty, and media channels, according to Indegene’s 2024 HCP Digital Affinity Report. Indigene’s data includes 2.1 million US HCPs across 30 specialties.

US Hispanic Consumer Media Habits 2024 (Ä¢¹½AV subscription required). Methodology: Data is from the April 2025 ThinkNow Research "Clicks vs. Carts: 2025 Shoppers Report." 1,500 US adults ages 18+ were surveyed online during March 3-16, 2025.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

The rise of in-store retail media will prove that the physical store is the next major media channel for brands.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device

While cable and broadcast TV remain major media players, subscriptions are declining. Cost may be to blame. Less than half (49%) of consumers have a cable or satellite TV subscription, per Deloitte, down from 63% in 2022. Subscribers of those services spend an average of $135 per month, compared with an average of $69 for four paid streaming services combined.

To resonate, brands should invest in creator collaborations that mirror the audience’s media habits and values.