For example, Mercado Libre鈥檚 share of ecommerce in Mexico will be 16.0% this year, greater than Amazon鈥檚 13.7% share. Here again, no such domestic rival exists in Canada. Only Germany鈥檚 Amazon ecommerce share (51.1%) is higher than Canada鈥檚. Domestic online retail has been slow to develop in Germany. Amazon鈥檚 sales there are more than three times that of second-ranked Otto.
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)