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It鈥檚 unclear if this pivot will affect the additional tariffs that Trump threatened to impose on Mexico, Canada, and China to compel stronger responses to migration and drug trafficking.

Paysafe鈥檚 iGaming solution is active in the US, Canada, Europe, and a swath of Latin America including Argentina, Colombia, and Mexico. The company has also been beefing up its iGaming capabilities: It launched a pay by bank option in the US in April to make the deposit and payout process quicker. Paysafe鈥檚 Brazil rollout should help it grow in the industry.

Walmart de 惭茅虫颈肠辞 y Centroam茅rica (Walmex).

Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP): This agreement includes Canada and 10 other countries: Australia, Brunei, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, and Vietnam. For Canada, a key benefit is access to the Japanese automotive market for parts and its consumer market for beef and pork exports.

The steps they鈥檙e taking: Both banks are aggressively targeting Mexico and Brazil for growth, but with different strategies, per Bloomberg. In Mexico, they are competing to attract a large unbanked population by leveraging tailored financial products.

Wells Fargo has seen growing unionization movement鈥攚ith employees at one branch in Albuquerque, New Mexico, unionizing in 2023. And its conduct management investigators voted to unionize in December 2024, per Banking Dive. What this means for the industry: These union victories at banks and credit unions are likely to inspire other teams in the financial industry to follow suit.

Amazon鈥檚 shares in other countries that we forecast are lower: 13.5% in the US, 10.1% in France, 9.3% in the UK, 5.0% in Mexico, and 1.4% in Brazil. The high share in Canada reflects the limited retail media competition from domestic publishers initially. But companies like Loblaw and Canadian Tire are now making large investments in retail media.

It will be another turbulent year for social media in Latin America. As the number of users nears 400 million, declines at Facebook and Twitter will have profound, long-lasting implications for the region鈥檚 two biggest markets: Brazil and Mexico.

It鈥檚 opening a community center on the US-Mexico border and creating financial handbooks for migrants.

Mexico, which faces a potential 25% tariff, is the leading source of these imports. Meanwhile, climate change will likely continue to disrupt agriculture, with last year鈥檚 adverse weather driving up prices for staples like cocoa, coffee, and oranges. GLP-1s will shift consumption patterns: Roughly 1 in 8 US adults have already taken a GLP-1 drug, per KPP, and that number is likely to rise this year.

Mercado Libre鈥檚 rollout of video ads on Mercado Play and Amazon鈥檚 ad-supported Prime Video launch in Mexico and Brazil reflect a broader shift underway: Retail media is increasingly becoming a full-funnel marketing channel that supports both performance and branding objectives.

With billions of potential users off-limits, TikTok鈥檚 user base could end up heavily weighted toward Brazil, Indonesia, and Mexico. Click here to view our full forecast for TikTok users, by country.

Mercado Libre is beating Amazon at its own game in Latin America: The former is expected to represent more than half of all retail media ad spending in the region, while the latter continues to lose share to local players in Brazil and Mexico.

But some tariffs, including those on steel and aluminum, have been implemented and expanded to include more countries than China, Mexico, and Canada. If those tariffs cause prices of consumer goods to rise or if economic uncertainty makes consumers reluctant to spend, US marketing budgets could come under threat. Nonessential goods would be the first to go.

Trade wars with Canada, China, and Mexico threaten to dampen demand for home projects while simultaneously fueling inflation鈥攚hich could trigger steeper interest rates. With no immediate housing relief in sight, retailers are shifting gears. These strategic moves could position all three companies for long-term growth once the market rebounds.

Amazon will capture more than half (51.1%) of all retail ecommerce sales in Germany this year, according to our forecast. Canada will have the second-highest share of Amazon ecommerce sales among the countries we track, at 41.5%, followed by the US, UK, Japan, and Mexico.

A May 2024 Canalys survey showed that interest in buying an AI-capable smartphone was significantly higher in India and China than in the US, Mexico, or Germany. And Apple鈥檚 October 2024 introduction of its AI product, Apple Intelligence, for its smartphone and PC operating systems will likely hasten the process.

President-elect Donald Trump plans to impose 25% tariffs on all imports from Mexico and Canada on his first day in office in January. That will send the price of grocery-store staples such as avocados and maple syrup soaring. He has also threatened to levy 100% tariffs on members of BRICS, an informal consortium of countries including Brazil, which could drive up the cost of coffee and other products.