蘑菇AV

On today's podcast episode, we discuss what people get wrong about Gen Z鈥檚 path-to-purchase, their relationship with stores, and how they differ from millennials. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez.

On today's podcast episode, we discuss the social media platform that actually gets the most attention from Gen Z, why millennials are losing their native social app, the one boomers are adding to their smartphones the fastest, and more. Tune in to the discussion with host Marcus Johnson and our analyst Paola Flores-Marquez.

Gen Z (55%) and millennials (62%) have made more travel purchases on their smartphones, compared with their older Gen X (44%) and baby boomer (28%) counterparts, according to March 2024 data by Hopper.

73% of US Gen Zers say they make online purchases from creators, compared with 66% of millennials and 59% of adult consumers overall, according to June 2024 data by LTK.

Nearly half (49%) of online gamers are millennials, putting the generation ahead of all others, according to July 2024 data from Comscore.

Only 21% of Gen Zers, 19% of millennials, 15% of Gen Xers, and 13% of baby boomers download those apps. Other least favorites:. Just 21% of Gen Zers download sports apps. Millennials feel the same about business and finance apps (21%). Gen X鈥檚 other least favorite apps are in the education and reference category (17%). Our take: Brands need to meet their audiences where they are.

Millennials care much more about whether an ad resonates with their values than older generations do. Almost 40% of millennials say this would make an ad more influential for them, versus just 29.0% of Gen Xers and baby boomers. Millennials are also slightly likelier to choose this option than Gen Zers are. Millennials rely on bank content for product discovery and brand research.

Younger generations are more likely to state they will cancel these subscriptions within the next 12 months, with 23% of Gen Zers and 18% of millennials planning to cancel compared to 8% of baby boomers. Breaking it down: Younger generations like Gen Z and millennials have increasing spending power and represent the predominant sources of digital buyer growth.

Millennials are the most likely to find them extremely intrusive (19%), while Gen Xers are the most likely to say they鈥檙e completely unobtrusive (33.5%). Still, 52.9% of consumers who鈥檝e made a purchase through a QR code are millennials compared with just 31.9% of Gen Xers. Millennials and men show the highest trust in affiliate ads.

Millennials: This generation is hovering around the average age of homebuying, though persistently high mortgage rates are forcing many potential customers to postpone this life goal. Feeling behind, millennials want affordable solutions that can still let them put their roots down.

Younger generations are leading the charge, with 68% of millennials and Gen Zers buying secondhand, up 3 percentage points over last year, per ThredUp鈥檚 2025 Resale Report.

Key stat: The younger the consumer, the more likely they are to accept cookies if asked. More than half (57.6%) of US Gen Z consumers say they 鈥渙ften鈥� or 鈥渁lways鈥� accept cookie notifications, compared with 53.4% of millennials, 46.8% of gen X, and 36.0% of boomers, per a July 2024 蘑菇AV survey.