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The company has been acquiring gaming studios such as Night School Studio in 2021 and Finnish mobile game studio Next Games in 2022. It has also dabbled in video game-like mechanics in some of its titles, like 2019鈥檚 鈥淏lack Mirror: Bandersnatch.鈥�. The state of cloud gaming: Revenue from cloud gaming is expected to reach $4.3 billion in 2023, a 62% increase from $2.6 billion in 2022.

Mobile games, one of the industry鈥檚 largest segments, are a major channel that we expect to bring in $8.59 billion in ad revenues this year. But so-called AAA games have historically resisted the pull of ads, and EA will have to introduce them carefully to avoid blowback.

Combined with the closure of its AAA gaming division, the move suggests the streamer is still searching for a winning plan for gaming.

Ads that allow people to test drive mobile games within News Feeds or Stories. When are they useful? When driving users to a mobile game or app. Messenger Ads. What are they?

The opportunity: Trial and error with mobile gaming ads. As developers release more high-production mobile games, they will also add more in-app buying options for subscriptions, game currency, and premium content, giving brands more options for ad formats. Intrinsic ads, for example, blend into the gaming environment, often with 3D effects as a graphic billboard.

Tuning in to CTV: At long last, Netflix is reportedly testing ways to bring its mobile game catalog to TVs, which would unify its game library under one hub since it launched gaming efforts in 2021. Roku is letting go of 200 more employees after laying off 200 last year due amid the weaker ad environment. Given its rising viewership, it could be an acquisition target.

Yeah, that non-mobile gaming portion is interesting. So you were talking about total game ad revenues at the start of this section and they're going to get to eight and a half billion and call it nine this year. Pretty good staircase growth going forward.

Roblox soars in Q3 despite critical reports: The company saw significant user and revenue growth and restated its commitment to child safety.

Betting big on mobile gaming, the company launched a 5G-enabled device earlier this year. For those consumers who have ever lost phone reception at a concert, high-capacity events are a key application for 5G鈥攁nd Verizon is taking advantage. The company created a flexible network model for the Formula One Crypto.com Miami Grand Prix last year and reported good results.

Existing ad formats for non-mobile games, like in-game experiences and billboards, require resources brands may not have, said Dave Madden, founder and president of PlayerWon. Brands like Amazon Prime, Experian, and Disney are purchasing the new pre-roll ads. The new formats also allow brands to use existing CTV creative in video games, creating efficiencies.

The performance ad structure of mobile games is geared toward installs, but as developers seek brand dollars, this will likely lead to additional shoppable formats. Read the full report, US In-Game Ad Revenues Forecast 2024.

Nintendo鈥檚 moves into music streaming and pricey alarm clocks feel like filler as fans await the overdue Switch 2.

For mobile gaming in particular, US adults will spend 10.6% of their mobile time playing games this year, per our forecast. But we expect just 3.9% of US mobile ad spend will go to the category in 2023. The hesitation: Gamers are savvy internet users, so in-game ads need to target the specific game and platform where they鈥檙e featured.

Netflix cuts its expensive AAA gaming division, indicating anxieties about long-term, high-cost games projects. Focusing on smaller IP-based projects could better align with its business model.

Clinton used the virality of the Pok茅mon Go mobile game for wordplay, but she didn鈥檛 add a point of view or perspective relevant to her, and as a result her language felt stale. How do marketers stay relevant? They have to tune into the cultural conversation. That means scrolling through social platforms and seeing how people talk about your brand and engage with existing campaigns.

This number will continue to rise throughout the forecast period as more parents accept their children鈥檚 smartphone usage for safety, social media, and mobile gaming purposes. Kids are getting smartphones younger. By the end of the forecast period, 23.7% of children ages 0 to 11 will own a smartphone. That鈥檚 about 11.8 million kids鈥攎ore than a twofold increase since 2018.

Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.

Adults will average 24.4 minutes per day playing mobile games in 2023, good enough for a 40.2% share of the 60.6 minutes spent gaming across devices. Desktops and consoles have been neck and neck for years. The average time spent, however, doesn鈥檛 tell the whole story.

They seem to be very focused on mobile games. I don't think that there is an audience for a subscription mobile game service in the way that there is for a service like Game Pass, which much of the Microsoft and Activision merger kind of revolved around. I also think that their IPs are not so strong.

And the total mobile game ad spending pool we say is 6.67 billion in the US. And already, right before the acquisition went through, Activision was signaling that they're making a big push into mobile advertising.

Amid industry layoffs and closures, Blizzard needs Vessel of Hatred to reignite interest in Diablo IV and maintain its strong position in the gaming market.

Previously, we only estimated time spent with mobile gaming apps, but now we have metrics for all gaming across all devices. The overall adult population will spend 1:01 per day gaming in 2023, and active gamers will spend a robust 1:48. Although these numbers are high, growth is expected to be negligible going forward.

Our debut worldwide digital gamer forecast reveals that growth has slowed considerably, mainly because gaming is already a common and popular activity for internet users in almost every country. But some markets are more enthusiastic than others.