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Reeling from 2024鈥檚 challenges, financial institutions must embrace bold strategies in 2025 to future-proof their businesses in a landscape plagued by economic, competitive, and regulatory pressures.

Discord expands ad offerings: The company is launching Video Quests for mobile in June 2025, incentivizing ad engagement with in-game rewards as it broadens its advertiser appeal beyond gaming.

Web Publisher Monetization 2024 (蘑菇AV subscription required). Time Spent With Connected Devices 2024 (蘑菇AV subscription required).

Google, OpenAI explore ads: The moves indicate that ads will be a crucial part of how AI search engines generate future revenues.

Stricter age restrictions and bans on unauthorized gambling links take effect March 19, reflecting both child safety concerns and shrinking sports-betting ad revenue.

The company plans to move beyond its current content lineup and could use its success with merchandise like hot sauces and games to pursue further monetization opportunities. BuzzFeed can focus on high-margin, tech-enabled revenue streams. The publisher says it wants to focus on programmatic advertising and AI-powered interactive content as part of its tech-enabled pivot.

I mean, it's a huge deal, and I think if you think back to some of the comments that Netflix's CEO Ted Sarandos just gave a couple of days ago talking about how Netflix is actually a better place for monetization than YouTube is for creators. You can see just how intense this competition is and how important creators are to this overall entertainment ecosystem now.

A long-term brand partnership is still the most lucrative and sustainable monetization tactic for most creators. It can also be a lower lift than some of the more demanding direct audience monetization tactics like subscriptions and merchandising. Sources. CreatorIQ. Ipsos. Mavrck. Teachable. The Influencer Marketing Factory.

Amazon takes full creative control of James Bond: The $1 billion deal signals a new era of more frequent and potentially experimental Bond content.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

The challenge for Reddit鈥攁nd any platform exploring paywalls鈥攊s balancing monetization with user engagement. TikTok鈥檚 recent uncertainty could benefit the field. While TikTok is a dominant force in short-form video advertising, the platform鈥檚 legal status in the US remains unresolved.

Reddit posts 71% revenue growth but misses DAUq targets: Despite strong ad revenue and international expansion, Reddit鈥檚 user growth fell short of expectations, sending shares down 14% after hours.

Shrinking the Fed鈥檚 balance sheet: Eliminate corporate bond holdings, limit mortgage-backed securities holdings, and reduce the Fed鈥檚 Treasury holdings to avoid market distortions and reduce federal debt monetization. This would likely mean less liquidity in the market, which would drive up borrowing costs.

Snap faces ad revenue headwinds despite solid Q4: AI, AR, and creator investments need to deliver as brands seek better ROI in a tight ad market.

Coupled with regulators鈥� increasing scrutiny over data privacy, the company鈥檚 remaining subscriber base could jump ship, leaving 23andMe unable to recover if it doesn鈥檛 determine further monetization strategies. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

In February, the platform improved its creator and affiliate tools; in April, it launched Affiliate Hub to provide creators with additional monetization resources. Instacart partnered with YouTube on shopping ads. #3: TikTok. What fueled interest: In January, we noted that TikTok was gaining ground on Google as a search engine.

With new feed-customization and business tools, it鈥檚 primed for deeper user engagement. But as ads roll out, brand safety worries could stall advertiser interest.

If consumers react favorably, social search habits could become further entrenched, and new monetization surfaces will likely open down the road. Sources. Adobe. IZEA. Jungle Scout. SOCi. YPulse.

Since then, mobile gaming has used a more varied mix of monetization methods, including offering more video advertising and other ad features that are attractive to brands. Console and PC games are also inching toward more programmatic ads. How does it affect advertisers?

Improved monetization of its user base, then, will make up the difference. After surpassing $100 for the first time in 2024, we expect TikTok鈥檚 US average revenue per user (ARPU) to rise 20% YoY in 2025, to $131.79. It will exceed $152 in 2026.

Snapchat has also struggled to emulate TikTok in the same way that Instagram Reels and YouTube Shorts have, though it recently expanded its creator monetization program to lure more creators to the platform. Smaller platforms will see spending boosts鈥攂ut their overall share of social ad spend will shrink. Smaller social platforms are having a moment.