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A timely solution: The decline of third-party cookies forces brands and marketers to rethink targeting and monetization strategies. Adobe鈥檚 solution offers a privacy-first alternative that helps marketers:. Maximize first-party data while staying compliant with intensifying consumer privacy regulations.

Monetization plans: Nextdoor鈥檚 hyperlocal approach and plan to incorporate non-user information could help attract ad revenues from local businesses and publishers. It launched the Nextdoor Advertising Agency in January to help businesses conduct neighborhood-targeted advertising. However, Tolia said the platform first needs to improve its user satisfaction and brand safety.

Data synchronization across devices creates monetization opportunities through health and fitness platforms. Major ecosystems like Apple Fitness+ and Google Health Connect allow users to track health metrics across devices while creating valuable channels for vendor partnerships.

With more information about why certain bids win, publishers would be able to optimize their monetization strategies more effectively. Other ad tech players would also be able to improve their algorithms so Google鈥檚 sheer size isn鈥檛 as much of an advantage. Monitoring Google鈥檚 future policy and product changes.

Increased smart TV ownership is leading to increased CTV monetization. In our "Global Media Intelligence Report 2024,鈥� 57.3% of internet users said they will own a smart TV versus 39.3% in 2019. This means the largest screen in the home is typically connected to the internet and addressable for advertisers in AVOD as well as on linear TV channels.

The news: Cloudflare, which serves 20% of the web and 35% of the Fortune 500, launched beta tests of Pay per Crawl, a private marketplace that lets websites charge AI companies for scraping content. It鈥檚 a strategy other content delivery networks (CDNs) will likely follow that could signal the end of AI鈥檚 unchecked scraping. Key takeaway: Though still in beta, Pay per Crawl could give websites a new layer of protection鈥攁nd a path to profit鈥攊f AI companies agree to pay for content they've long used without compensation. If AI wants to keep reading the internet, it may finally have to pay the bill.

The news: Nexxen has launched an AI-powered Discovery platform that delivers audience insight decks in minutes, merging first-party data with sentiment, search, and competitive signals. Brands like LG Ad Solutions are using the tool to shape campaign strategy, validate ROI, and uncover untapped behaviors. Our take: In an era demanding speed and accountability, Nexxen offers a hybrid model: automation without sacrificing human analysis. With pressure rising on publishers to justify CPMs and on marketers to prove performance, tools like Discovery promise faster insight, smarter storytelling, and deeper advertiser confidence鈥攑ositioning Nexxen as a data partner in a post-cookie world.

The news: The rise of AI-generated music has pushed the music industry to shift from takedowns to traceability. Instead of blocking AI-generated songs like the viral Drake-The Weeknd fake, new systems aim to detect synthetic content at every stage鈥攖raining, production, upload, and distribution. Key takeaway: Advertisers should partner with platforms using AI detection for metadata-tagged AI tracks to ensure brand-safe music placements. Marketers who embrace traceable AI music can stay compliant and transparent while supporting artists鈥� rights and tapping into scalable, brand-safe sound.

Google is monetizing AI search interfaces aggressively: But users, advertisers, and publishers remain skeptical of trust, data, and fairness.

TikTok debuts AI Alive, an image-to-video generation tool: The feature is part of TikTok鈥檚 push to maintain dominance in a competitive short-form market.

TikTok brings DMs directly to livestreams: The update is part of TikTok鈥檚 broader livestream push, designed to keep brands and creators around.

International monetization is the next frontier. While global user growth is strong, Pinterest still earns most of its revenues from North America. Continued expansion of third-party ad integrations in global markets will be key in 2025 and could help build on Rest of World鈥檚 ARPU surge of 24%.

Messaging will be a new front in the monetization wars. The platforms are (finally) ready to monetize messaging. Messaging has been a tricky business for the social platforms to make money from, as many consumers don鈥檛 want advertisers to slide into their DMs. But that鈥檚 now changing:. Snap has launched Sponsored Snaps.

Success will depend on effectively scaling monetization programs, including new ad formats like Sponsored Snaps and major advertisers like 鈥淲icked.鈥�.

Google presents ads with AI chatbot startups Liner, iAsk: The move is part of Google鈥檚 strategic effort to lead the AI revolution.

Epic Games forced Apple to unwind App Store rules, setting a precedent that weakens Apple鈥檚 payment monopoly and threatens its fastest-growing services revenue stream.

Snap earnings paint a grim picture for 2025: While revenues were up, the company pulled its guidance and lost 1 million users.

Meta's ability to deliver not just initial bonuses but sustained monetization opportunities that rival TikTok's ecosystem will determine success. The platform's rapid feature adoption and creator-first messaging suggest a serious commitment to winning the short-form video battle, even if it alienates some traditional users in the process.

ChatGPT's shopping tool threatens retail media revenues: Its product search could siphon ad dollars from retailers struggling with tariffs, higher prices, and weak demand.

But rolling out ads within the summaries hasn鈥檛 improved monetization. Alphabet is testing Gemini 2.0 in AI Overviews and plans to roll it out more broadly in 2025. Despite speculation last year that AI Overviews could slash publishers鈥� traffic, a significant drop-off hasn鈥檛 occurred.

Why it matters: Spotify鈥檚 shift toward profitability and monetization is paying off, proving it can sustain growth while improving margins. Pricing power: Despite multiple price hikes, subscriber churn remains low, signaling strong consumer demand. Margin expansion: Gross margin, once stuck at 25%, exceeds 30%, achieving long-term targets ahead of schedule.

Reeling from 2024鈥檚 challenges, financial institutions must embrace bold strategies in 2025 to future-proof their businesses in a landscape plagued by economic, competitive, and regulatory pressures.

The challenge for Reddit鈥攁nd any platform exploring paywalls鈥攊s balancing monetization with user engagement. TikTok鈥檚 recent uncertainty could benefit the field. While TikTok is a dominant force in short-form video advertising, the platform鈥檚 legal status in the US remains unresolved.