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"We looked at this timeline between 2002 and today, and there were persistent hits throughout music, sports, culture more broadly, of people talking about us, wearing us," said Kristen D'Arcy, CMO at True Religion, on a recent episode of "Reimagining Retail."

I think we also, we look at trends that fit our DNA, so music, fashion and culture. And here's an example of something that we created or co-created I should say, in partnership with Dudette with a sign. For the Megan Thee Stallion campaign, we had Dudette with a sign walk around of course with a brand message.

On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

On today's episode, we discuss the significance of Google's ChatGPT rival Bard, whether Instacart's shoppable TV QR codes can be a hit, if Fanatics can crack the US livestream shopping code, whether Twitter allegedly shedding users is a short-term issue, where (and how) we listen to music, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Evelyn Mitchell.

Nearly half of US adults who have made a purchase via shoppable commerce have done so on social media, according to our February 2024 survey conducted by Bizrate Insights. But budding partnerships between brands and streamers may shift more commerce toward connected TV (CTV) platforms, especially around live events. For example, Paramount piloted a shoppable experience during the CMT Music Awards, NBCUniversal launched a new shoppable ad format ahead of this Summer鈥檚 Olympics, and Amazon added shoppable ads to its Amazon Prime platform.

On today's podcast episode, we discuss what social networks can't stop getting wrong, whether Amazon can make its app fun, if enough people care about voice assistants, whether Uber's "Return a Package" feature will take off, how AI may change entrepreneurship, which music format has made the most money for the music industry in the past 50 years, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

LinkedIn鈥檚 not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. 鈥淟inkedIn is definitely heading into a direction where more direct B2C marketing is going to become prevalent,鈥� said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.

A quarter of US adults recently cut their spending on video streaming subscriptions due to inflation, per a Morning Consult survey. Slightly less cut back on music streaming subscriptions (24%) and cable or satellite TV (23%). Across all entertainment categories studied, more adults either didn鈥檛 pull back or didn鈥檛 pay for the product or service in the first place.

In 2022, Ugg launched Feel House, an experiential series that has invited guests to experience live music, meditation, and artwork from local artists. 鈥淭hese are immersive experiences in key cities where we bring our community together to showcase the sensorial feel of Ugg in real-life, and celebrate all the creative communities that engage with Ugg,鈥� said Diarra.

Most US teens and adults believe humans outperform AI in critical creative tasks, such as writing dialogue for TV shows and movies (59%) and creating music (63%). Entertainment professionals expect AI to excel in technical tasks like creating sound effects (51%) and 3D assets (49%), but confidence is much lower for creative tasks like writing TV scripts (23%) or song lyrics (24%).

After Member Week, those restaurants will also host a 鈥渟oir茅e鈥� with special menus, music, and swag. Amex will offer more than $290 in statement credits at select brands for consumer cards and more than $500 for business cards. Amex will also offer savings on business solutions from Snapchat, Upwork, and Homebase worth more than $750.

Ads with music (28%) and humor (26%) also grab their attention. Two-thirds of teens are more likely to buy something they saw on TikTok than on a big-budget TV campaign. Key stat: Consumers aren鈥檛 giving feedback the way they used to.

Premium pricing: New subscription tiers, including audiobook and music-only plans, allowed for multiple price hikes. Music licensing: A multiyear deal with Universal Music Group announced late last month offers better artist compensation while potentially eliminating a $200 million annual bundle discount on US mechanical royalties.

Note: Our audio creator revenues forecast includes all revenues generated by US-based independent creators on digital audio distribution platforms such as Apple Music and Spotify and independent distribution platforms. It includes advertising, sponsorships, platform payouts, subscriptions, merchandising, and other revenues from podcasts, audiobooks, and digital music and radio content.

The news: Spotify and Universal Music Group (UMG) announced a multiyear partnership focused on innovation, artist monetization, and global listener expansion.

South and Southeast Asia led all regions for music/audio adoption. At 83% penetration, it was 33 percentage points ahead of radio, where the region was second to last globally. Four of the top eight countries for music/audio usage globally (India, Indonesia, the Philippines, and Vietnam) were in this region. Readership of newspapers and magazines in the region were both No. 1 globally.

And you were saying that a lot of young people are using YouTube for music, like a shocking amount. Paola Flores-Marquez:. Yeah, music is huge. One, you can find really niche artists. Although, the majority of music discovery still happens on Spotify. But yeah, music is a huge one. You just have it in the background, or you're watching music videos with your friends, which is a big social activity.

, mail-order sales, etc.); digital download sales (movies, music, content, etc.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.).

It has also recently added prominent retailers across a range of categories, including David's Bridal, luxury fashion brand Karl Lagerfeld, health and beauty companies like Goop, Warner Music Group, and the window covering company Hunter Douglas. Looking ahead: Shopify expects Q1 revenue growth to decelerate to a still-strong mid-20% range.

While audio consumption in Canada shifted to streaming in terms of time spent, adoption rates for radio and music streaming were neck and neck. Some 72.1% of respondents listened to radio compared with 72.0% who listened to digital audio. Digital audio listenership was more likely among younger age groups, higher-income earners, and urban dwellers.

YouTube鈥檚 ad business took a hit in the latter half of 2022, with revenues down year over year in both Q3 and Q4. The company has since hired a new CEO, hiked YouTube TV prices, and introduced podcasts to YouTube Music to try to reverse the downward trend.

Of course, YouTube does have its subscription models as well with YouTube TV and with YouTube Music, and it's interesting to see that... I mean, YouTube TV is seeing some success, but it's only available in the US. YouTube Music on the other hand, is struggling a little bit to eat into the leads that the Spotify's of the world have.

Alexa+ will come with improved conversation skills, music playback, and a price tag of $19.99 per month. It鈥檚 included in Prime memberships at no additional cost. The assistant, powered by Anthropic, will be able to analyze images, create smart home routines, and execute tasks like purchasing concert tickets or ordering groceries.

The campaign used disruptive audio ads featuring hold music mid-podcast, followed by programmatic ads and DOOH placements in Manhattan. This resulted in a noticeable increase in web traffic, leads, and sales conversions. Winning strategies for B2B marketers. Prioritize quality over quantity. Focus on high-value formats like video, interactive media, thought leadership, and community-driven content.

Our take: The Tubi Red Carpet Shop follows similar shoppable media experiments linked to the MTV Video Music Awards and CMT Music Awards. While the Super Bowl may not be as intuitive a fit as an awards show, it offers a unique testing ground that could provide valuable insights that could shape future initiatives in shoppable entertainment. Go further: Read our Shoppable Media Explainer 2024.