蘑菇AV

SiriusXM struggles to pull off streaming: A low revenue forecast prompts the company to reexamine its strengths in a crowded field.

How is programmatic advertising shaping the growth of the digital audio ad market, and how should advertisers spending in terrestrial radio think about balancing their spend between terrestrial and digital audio channels?

This is the second installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

To justify its higher-cost tier, YouTube needs to offer benefits beyond ad-free music videos, such as more robust offline capabilities, more multiple-device streaming support, or access to exclusive shows.

It doesn鈥檛 offer some of the benefits included with a full Premium subscription鈥攚hich costs $13.99 per month鈥攕uch as background play, offline downloads, and ad-free music videos. Premium Lite is available now in the US as a pilot, with access launching in Thailand, Germany, and Australia in coming weeks.

On today鈥檚 podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will 鈥渃ontent tiers鈥� change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Editor Daniel Konstantinovic, and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.