蘑菇AV

With luxury poised for a modest recovery in 2025, brands and retailers need to understand consumers鈥� buying habits and intentions in the world鈥檚 largest personal luxury goods market to win a share of spending.

In 2023, households with Gen Alpha tweens (ages 6-12) spent $2.4 billion more and those with tweens (ages 13-17) spent $2.3 billion more on skin care products than households without children in those age ranges, per a NielsenIQ study.

A note about our digital grocery forecast: Our forecast includes the online sale of all items that consumers regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables.

Overall sales in the category are surging as people continue to prioritize self-care. At the same time, spending is shifting further online as high street giants expand their ecommerce offerings and more online specialists emerge. By 2028, over a fifth (21.7%) of health, personal care, and beauty sales will take place online. Food and beverage ecommerce penetration has plateaued.

This deck provides critical data to help retailers benchmark their own ecommerce sales against the wider market.

This deck provides critical data to help retailers benchmark their own retail sales against the wider market.

Consumers are reluctant to curb beauty spending: Many are turning to the category for solace amid uncertainty, or see it as an essential purchase.

E.l.f. Beauty strikes $1 billion deal to acquire Hailey Bieber鈥檚 Rhode: The move could reignite slowing growth and boost its appeal to Gen Z and more affluent shoppers.

Paris takes care of her face and skin as if she's a professional athlete.鈥�. We forecast US health and personal care retail sales will rise 5.5% in 2025 to $105.02 billion, driven by growth in cosmetics and beauty, haircare, and skincare. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Among the categories surveyed, social media has the most influence in beauty, clothing, and health and personal care. Gen Z is the only generation equally influenced by social media and in-store shopping when it comes to the discovery of new beauty brands and products. This represents a clear shift from older generations.

Drunk Elephant鈥檚 sales plunge as Gen Alpha appeal dims: The brand鈥檚 reliance on the fickle audience has damaged its standing with older consumers.

While a significant share of consumers are far more willing to trade down in areas such as paper goods (62%) and shelf-stable products (59%), most are reluctant to do so when it comes to beauty (30%), pet food (25%), or baby care (21%). Only 30% of consumers are open to buying a cheaper pet food brand, a lower percentage compared with drinks (39%), personal care (40%), and beauty (41%).

Health and personal care is slated to become a major ecommerce category. The most prominent ecommerce-buying trend of the last few years has been the explosive growth of essential goods, including personal hygiene products and household goods.

鈥淓specially in categories like beauty, health, and personal care, premium brands should really be looking at having some presence on Amazon, especially as it's offering more opportunities for these brands to reach and target consumers through its advertising offerings,鈥� she said. As younger generations enter high-income brackets, particularly Gen Z, shopping patterns may evolve.

Why it matters: There鈥檚 a reason Amazon is fixated on delivery speed鈥攖he faster customers get their orders, the more likely they are to use the retailer for everyday needs like health, beauty, and personal care items, as well as nonperishable grocery products.