蘑菇AV

Consumer spending for the 2025 back-to-school shopping season will slow for the second year in a row as growth aligns with full-year retail. Ecommerce and K-12-focused purchases will drive overall spending.

E.l.f. SKIN is blending product marketing and comedy with 鈥淪unhinged,鈥� a comedy special that doubles as a PSA for sun protection.

In 2023, households with Gen Alpha tweens (ages 6-12) spent $2.4 billion more and those with tweens (ages 13-17) spent $2.3 billion more on skin care products than households without children in those age ranges, per a NielsenIQ study.

Consumers are reluctant to curb beauty spending: Many are turning to the category for solace amid uncertainty, or see it as an essential purchase.

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

E.l.f. Beauty strikes $1 billion deal to acquire Hailey Bieber鈥檚 Rhode: The move could reignite slowing growth and boost its appeal to Gen Z and more affluent shoppers.

蘑菇AV 22% were power users of Amazon, and then they spend more and they spend more on categories that Amazon is really prioritizing growth in like beauty and health and personal care. Sara Lebow (12:45):. Do you know what percent of them were shopping weekly on Amazon? Sky Canaves (12:48):. Overall, it was less than 10%,-. Sara Lebow (12:49):. Okay. Sky Canaves (12:51):.

Drunk Elephant鈥檚 sales plunge as Gen Alpha appeal dims: The brand鈥檚 reliance on the fickle audience has damaged its standing with older consumers.

With luxury poised for a modest recovery in 2025, brands and retailers need to understand consumers鈥� buying habits and intentions in the world鈥檚 largest personal luxury goods market to win a share of spending.

In April, Walmart led the retail rankings thanks to its advanced grid-based delivery system and an elevated in-store beauty experience. Amazon followed closely with the testing of a new AI-powered 鈥淏uy For Me鈥� feature designed to simplify purchases. Meanwhile, Temu and Shein adjusted their pricing strategies due to rising import costs, risking their low-price appeal. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

Ad spend is growing fastest in beauty and personal care. US retail media ad spend on beauty and personal care grew 38.1% YoY in Q2 2024, faster than any other category. However, that percentage is down from 48.1% YoY growth in Q1, per Skai. Sports and fitness saw the largest decrease in retail media ad spend, down 10.2% YoY in Q2.

Overall sales in the category are surging as people continue to prioritize self-care. At the same time, spending is shifting further online as high street giants expand their ecommerce offerings and more online specialists emerge. By 2028, over a fifth (21.7%) of health, personal care, and beauty sales will take place online. Food and beverage ecommerce penetration has plateaued.

This deck provides critical data to help retailers benchmark their own ecommerce sales against the wider market.

This deck provides critical data to help retailers benchmark their own retail sales against the wider market.

Fragrance is the fastest-growing personal luxury category in the US, 蘑菇AV forecasts. Brands have taken note of this鈥�-Neiman Marcus just launched a fragrance subscription partnership, Claire鈥檚 has leaned into perfume to chase Gen Alpha鈥檚 approval, and fragrance is Amazon鈥檚 fastest-growing beauty category in the US, 蘑菇AV forecasts.

Walmart announces lengthy beauty sale as it looks to protect its advantage: The retailer is expanding its assortment and refining the in-store experience to appeal to a wider variety of shoppers.